8 min read<\/em><\/span><\/p>\n February 11th, 2024<\/em><\/span><\/p>\n Social media has revolutionized nonprofit fundraising. With computers in almost every home and a smartphone in almost every pocket, your nonprofit can have a nearly constant presence around your constituents.\u00a0<\/span><\/p>\n \u00a0<\/span>S<\/span>ocial media gives organizations the ready ability to increase their reach, create engaging fundraising campaigns, and encourage their supporters to share. With social media, you can fundraise at the coffee shop, on the street corner, in the de<\/span>ntist’s waiting room, on the sofa, or on a lunch break \u2014 all at the same time, around the world.<\/span><\/p>\n Social media’s reach is unprecedented. As of October 2024, about\u00a0<\/span>5.22 billion people<\/a>\u00a0<\/span>(63.8% of the world’s population) were using social media. In the United States,\u00a0<\/span>77.4% of adults<\/a>\u00a0<\/span>reported using social media. On average, people spend about\u00a0<\/span>two hours and 24 minutes<\/a>\u00a0<\/span>on social media every day, and this means that your nonprofit has the opportunity to interact with these potential donors on a daily basis \u2014 not just at your next event.<\/p>\n The majority of social media users, access their social media accounts on mobile devices (smartphones and tablets), and this has led to an increase in mobile-based traffic and giving for nonprofits. The majority (51%<\/a>) of nonprofit website traffic occurs on mobile devices. Over the last decade, online donations made on mobile devices have been growing on a steep and steady incline (9% in 2014 to 28% in 2020<\/a>), and mobile donations increased 205% over just the past year.<\/p>\n Social media has been shown to be incredibly effective at\u00a0<\/span>increasing nonprofit engagement<\/a>:<\/p>\n So, exactly how do nonprofits use social media to accomplish fundraising goals?<\/p>\n Read More:<\/strong>\u00a0<\/span>How Much Do Bookkeeping & Accounting Services for Nonprofits Cost?<\/span><\/a><\/p>\n <\/p>\n <\/p>\n Social media offers several fundraising benefits to nonprofits that use it well.<\/p>\n Several nonprofit campaigns have gone viral on social media to increase awareness and donations while strengthening the mission and serving the cause. Since they went viral, you might already be familiar with some of the following nonprofit social media campaigns:<\/p>\n In 2014, the\u00a0<\/span>ALS Ice Bucket Challenge<\/a>\u00a0<\/span>went viral. Three men living with ALS inspired 17 million people all around the world to film and post videos of themselves dumping buckets of ice water over their heads in addition to donating to an ALS organization. This viral social media campaign raised awareness and $115 million that was invested in care and research.<\/p>\n Launched in 2012,\u00a0<\/span>Giving Tuesday<\/a>\u00a0<\/span>is a global giving movement. It’s still going strong with millions of people participating around the world every year on the Tuesday after Thanksgiving.<\/p>\n The No Makeup Selfie challenge originally started in support of actress Kim Novak (who was criticized for attending the Oscards with a bare face). The movement quickly went viral, and a UK-based woman, Fiona Cunningham, married the trend to cancer awareness. After a few days, millions of women had posted photos of themselves without makeup and donated to\u00a0<\/span>Cancer Research UK<\/a>.<\/p>\n The\u00a0<\/span>Movember<\/a>\u00a0<\/span>movement transformed “No-Shave November” (a month where men refrain from shaving their facial hair) into a men’s health movement. Since 2003, Movember has funded more than 1,320 health projects for men around the world. With the movement, men use social media to show off their flashy facial hair styles while promoting the organization.<\/p>\n Batkid<\/a>\u00a0<\/span>was an event sponsored by the Make-a-Wish Foundation where one of their benefactors got to be Batman for a day. With a clever online feature designed by Clever Girls Collective, the Batkid event leveraged social media to drive 1,000 website visits per second, almost 600,000 tweets, a 20,000-person live crowd, 600,000 tweets, and 1.7 billion impressions (campaign views on social media).<\/p>\n Read More<\/strong><\/span>:\u00a0<\/span>7 Management And Board Reports Nonprofits Should Be Looking At<\/a><\/span> <\/p>\n Going viral isn’t easy, but even with an average reach, a social media campaign can make a big difference in your nonprofit’s fundraising efforts, helping you reach and exceed your goals.<\/p>\n To get it right, consider the following:<\/p>\n![\"Outsourced](\"https:\/\/www.growthforce.com\/hs-fs\/hubfs\/AdobeStock_321829868%20(1).jpeg?width=600&height=368&name=AdobeStock_321829868%20(1).jpeg\")
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<\/a>\n<\/div>\nAre Your Constituents Using Social Media?<\/h2>\n
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How Social Media Strengthens Nonprofit Fundraising<\/h2>\n
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You’ve Probably Heard of These 5 Viral Nonprofit Social Media Campaigns<\/h2>\n
1. ALS Ice Bucket Challenge<\/span><\/h3>\n
2. Giving Tuesday<\/span><\/h3>\n
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<\/a>\n<\/div>\n3. No Makeup Selfie<\/span><\/h3>\n
4. Movember<\/span><\/h3>\n
5. Batkid<\/span><\/h3>\n
How to Use Social Media in Your Nonprofit Fundraising Campaign<\/h2>\n
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