{"id":91884,"date":"2025-02-16T15:27:54","date_gmt":"2025-02-16T15:27:54","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/mediaocean-completes-acquisition-of-innovid-creating-the-premier-global-independent-omnichannel-ad-tech-platform\/"},"modified":"2025-02-16T15:27:54","modified_gmt":"2025-02-16T15:27:54","slug":"mediaocean-completes-acquisition-of-innovid-creating-the-premier-global-independent-omnichannel-ad-tech-platform","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=91884","title":{"rendered":"Mediaocean Completes Acquisition of Innovid \u2013 Creating the Premier Global Independent, Omnichannel Ad Tech Platform"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><em>Innovid &amp; Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency<\/em><\/p>\n<p><strong>NEW YORK \u2013<\/strong><a href=\"http:\/\/www.mediaocean.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a0<\/strong>Mediaocean<\/a>\u00a0today announced the successful completion of its acquisition of<a href=\"http:\/\/www.innovid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Innovid<\/a>, bringing together Innovid and<a href=\"http:\/\/www.flashtalking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Flashtalking<\/a>\u00a0to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their investments.\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3814936-1&amp;h=2929019178&amp;u=https%3A%2F%2Fwww.innovid.com%2F&amp;a=%C2%A0\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0\u00a0<\/a>\u00a0<\/p>\n<p>Spanning ad serving, creative, measurement, and optimization, the combination of Innovid and Flashtalking offers a transparent, scalable alternative to big-tech solutions across CTV, digital, social, and linear channels. By harnessing AI, automation, and a massive global dataset, the new entity enhances end-to-end workflows, delivering more efficient, accurate, data-driven intel while improving campaign performance and real-time optimization. Advertisers gain greater control, agility, and transparency, ensuring their investments drive maximum impact across screens.<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>\u201cAdvertisers and publishers have long needed an independent alternative to walled-garden ad tech, and that\u2019s exactly what we\u2019re delivering,\u201d said Bill Wise, Co-Founder &amp; CEO of Mediaocean. \u201cWith Innovid and Flashtalking, we are bringing together the best in ad serving, personalization, and measurement to create a first-of-its-kind independent, omnichannel solution at scale. This is a defining moment for our industry, where advertisers finally have a clear choice for the control they deserve over their media investments.\u201d<\/p>\n<p>Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean\u2019s Board of Directors. Grant Parker, former head of Flashtalking, is now president of the new entity.<\/p>\n<p>\u201cThis merger is more than a strategic alignment \u2013 it marks a transformative shift in power and the rise of choice,\u201d said Zvika Netter, CEO of the new combined entity. \u201cFor too long, advertisers have been constrained by limited transparency, restrictive tech, and choices dictated by sellers. Today, we are providing an unbiased global platform that returns power to brands and agencies \u2013 giving them full control over their campaigns to drive better reach and outcomes across channels. Our combined strengths will redefine the future of advertising, fostering an open ecosystem where innovation thrives.\u201d<\/p>\n<p>The new entity has the independence, data, and technology to help all industry stakeholders thrive and make advertising better for all. This acquisition creates a scaled alternative to ad tech owned by media companies, enabling a seamless workflow across walled gardens and open platforms alike. Advertisers now have:<\/p>\n<p>\u25cf \u00a0\u00a0<strong>Independent ad serving, creative personalization, and measurement<\/strong>, providing advertisers with full autonomy over their data and media strategies.<\/p>\n<p>\u25cf \u00a0\u00a0<strong>Seamless omnichannel activation\u00a0<\/strong>across CTV, social, digital, and linear, bringing order to the chaos of a fragmented media landscape.<\/p>\n<p>\u25cf \u00a0\u00a0<strong>Optimization intelligence free of bias and conflicts of interest<\/strong>\u00a0inherent in many of today\u2019s ad tech solutions.<\/p>\n<p>\u25cf \u00a0\u00a0<strong>Interoperability across channels, including walled gardens<\/strong>, helping advertisers maximize reach and efficiency without constraints.<\/p>\n<p>\u201cAdvertisers need a partner that empowers them to connect creative, data, and intelligence across a fragmented media ecosystem,\u201d said Grant Parker, President of the new entity. \u201cBy merging Innovid and Flashtalking under Mediaocean, we are delivering an independent platform that automates workflows, enhances creative relevance, provides measurable results, and optimizes campaigns for reach and performance. Advertisers and publishers can scale and activate across CTV, digital, social, and linear to get the right message to the right audience at the right time.\u201d<\/p>\n<p><strong>About Mediaocean<\/strong><\/p>\n<p>Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With hundreds of billions in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes, with its advertising infrastructure and ad tech tools used by more than 100,000 people across the globe. Mediaocean owns and operates<a href=\"https:\/\/www.mediaocean.com\/media-buying-software-prisma\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Prisma<\/a>, the industry\u2019s trusted system of record for media management and finance,<a href=\"http:\/\/www.flashtalking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Flashtalking<\/a>, an innovative ad server and creative personalization platform, as well as<a href=\"http:\/\/protected.media\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Protected by Mediaocean<\/a>, an MRC-accredited ad verification solution. Visit<a href=\"http:\/\/www.mediaocean.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0www.mediaocean.com<\/a>\u00a0for more information.<\/p>\n<p><strong>About Innovid<\/strong><\/p>\n<p>\u200dInnovid is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform steering innovation in converged TV innovation, through proprietary technology and partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit<a href=\"http:\/\/www.innovid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0www.innovid.com<\/a>\u00a0or follow us on<a href=\"https:\/\/www.linkedin.com\/company\/innovid\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0LinkedIn<\/a>\u00a0or<a href=\"https:\/\/x.com\/innovid\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0X<\/a>.<\/p>\n<p><strong>About Flashtalking<\/strong><\/p>\n<p>Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for personalization, orchestration, and intelligence across all marketing channels, our Creative Ad Tech bridges the gap between creative and media. We provide AI and automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media channels. As part of Mediaocean, Flashtalking is tied into the industry\u2019s core ad infrastructure for omnichannel planning, buying, and billing. Visit<a href=\"http:\/\/www.flashtalking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0www.flashtalking.com<\/a>\u00a0to learn more.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Innovid &amp; Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK \u2013\u00a0Mediaocean\u00a0today announced the successful completion of its acquisition of\u00a0Innovid, bringing together Innovid and\u00a0Flashtalking\u00a0to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11310,13618,11513,44198,5714,15175,28828,44199,31815,970,9452,5107],"dealstore":[],"offerexpiration":[],"class_list":["post-91884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-acquisition","tag-completes","tag-creating","tag-flashtalking","tag-global","tag-independent","tag-innovid","tag-mediaocean","tag-omnichannel","tag-platform","tag-premier","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediaocean Completes Acquisition of Innovid \u2013 Creating the Premier Global Independent, Omnichannel Ad Tech Platform - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=91884\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediaocean Completes Acquisition of Innovid \u2013 Creating the Premier Global Independent, Omnichannel Ad Tech Platform - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Innovid &amp; Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK \u2013\u00a0Mediaocean\u00a0today announced the successful completion of its acquisition of\u00a0Innovid, bringing together Innovid and\u00a0Flashtalking\u00a0to form an independent ad tech powerhouse. 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