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The owners of\u00a0Red Bird Brewing<\/a>\u00a0have announced they have purchased Vice and Virtue Brewing Co. just days after it was revealed the brewery would change hands.<\/p>\n Vice and Virtue Brewing Co. announced December 9<\/a>\u00a0on their social media channels they had sold the brewery. Now we know the new owners are Perry Maxfield and his business partner Peter Glockner, who are part-owners of Red Bird Brewing located right across the street.<\/p>\n \u201cWe bought Vice and Virtue as Red Bird. We have a deal-in-principle. We\u2019ll be shutting it down at the end of the year to renovate, and then we\u2019ll be reopening in spring.\u201d<\/p>\n Maxfield says he and Glockner own the building that Vice and Virtue is located in and they wanted to make sure they had another good tenant so they bought the business, including all the brew pub equipment already in the building.<\/p>\n \u201cIt\u2019ll be a different concept, we\u2019ll rebrand it, and we\u2019ll renovate and come up with something cool.\u201d<\/p>\n Maxfield says they may keep some of the more popular beers and the brewing ability was a big reason for the purchase.<\/p>\n \u201cThey have a full 12 hectolitre brewhouse, that\u2019s what we purchased,\u201d says Maxfield.<\/p>\n There are also plans to add a coffee shop to go along with the Red Bird Roasting Lab which opened about a year ago on Richter Street.<\/p>\n \u201cWe just figured that\u2019s kind of the next horizon for us,\u201d says Maxfield who says whatever they decide to call the new restaurant bar, food will be a big part of the equation.<\/p>\n \u201cThe food program will be a big focus for us, but we\u2019ll do something different. I mean, Red Bird\u2019s concept is fun very family-oriented, and we want it to stay that way. So with our other restaurant, we\u2019re going to try something different. We\u2019ll have a food focus where we don\u2019t have it nailed down yet, we\u2019re working on it, and the beer will be just as important as well.\u201d<\/p>\n Maxfield is bullish on Kelowna\u2019s north end.<\/p>\n \u201cWe\u2019ve been in the neighbourhood with Cellar-Tec since 2006, so we\u2019ve seen a lot of changes in this area, and I like the direction it\u2019s going. We\u2019ve got some really cool businesses opening across the street from us here. There\u2019s a wine bar going in. There\u2019s a new butcher shop there.\u201d<\/p>\n \u201cThe North End is really moving in the right direction.\u201d<\/p>\n \u2014This story by Rob Gibson originally appeared on Castanet<\/a><\/p>\n<\/p><\/div>\n![\"\"](\"https:\/\/bc.thegrowler.ca\/wp-content\/uploads\/2025\/01\/RobGibson-1688087690.jpg\")
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