{"id":90896,"date":"2025-02-16T03:27:21","date_gmt":"2025-02-16T03:27:21","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/great-ormond-street-hospital-charity-selects-medialab-for-media-planning-and-buying-account-marketing-communication-news\/"},"modified":"2025-02-16T03:27:21","modified_gmt":"2025-02-16T03:27:21","slug":"great-ormond-street-hospital-charity-selects-medialab-for-media-planning-and-buying-account-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=90896","title":{"rendered":"Great Ormond Street Hospital Charity selects Medialab for media planning and buying account \u2013 Marketing Communication News"},"content":{"rendered":"


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Independent media agency chosen following a closed pitch<\/em><\/p>\n

Medialab<\/strong><\/a>, the UK\u2019s leading independent media agency, has won the full media planning and buying account for\u00a0Great Ormond Street Hospital Charity<\/a>\u00a0(GOSH Charity). This reinforces a long-standing relationship between the two that spans more than eight years.<\/p>\n

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Medialab<\/a> and GOSH Charity<\/a> first partnered in 2016 on the charity\u2019s Christmas Inserts brief. Following impressive success, Medialab went on to win the charity\u2019s Direct Mail and Door Drop accounts in 2017, before then working with GOSH Charity\u2019s Individual Giving and Legacy teams.<\/p>\n

In 2023, Medialab expanded its role even further by planning GOSH Charity\u2019s digital and TV activity for the first time for their\u00a0Build it. Beat it.\u00a0<\/em>campaign \u2013 the biggest and most ambitious fundraising appeal in the charity\u2019s history to help build a world-leading Children\u2019s Cancer Centre at Great Ormond Street Hospital (GOSH).<\/p>\n

Now, Medialab will be responsible for all media planning and buying for the charity\u2019s brand and mass fundraising activities.<\/p>\n

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Alex Kirk, Managing Director at Medialab<\/a>, said:<\/strong>\u00a0\u201cWe are thrilled to, once again, organically grow our partnership with GOSH Charity, helping them continue to support the lives of seriously ill children and their families from across the UK. Medialab\u2019s collaborative, data-driven approach will support GOSH Charity in achieving its income and fundraising goals, helping them to give seriously ill children the best chance, and best childhood possible.\u201d<\/p>\n<\/blockquote>\n

\n

Emma Guise, GOSH Charity<\/a>\u2019s Director of Marketing and Communications, said:\u00a0<\/strong>\u201cIt is a hugely exciting time for GOSH Charity, with a number of high-profile campaigns and flagship projects on the horizon. Having relaunched our brand and being in the midst of the biggest fundraising appeal in our history, we need a more strategic approach to help us deliver our ambitious objectives.\u00a0<\/p>\n

\u201cWe\u2019re very much looking forward to building on the strong relationship we already have with Medialab and working together to do even more for seriously ill children and their families across the UK.\u201d<\/p>\n<\/blockquote>\n

This win builds on Medialab\u2019s recent successes, following new business wins including Sharps Bedrooms, Hovis, Phoenix Group and Save the Children UK.<\/p>\n

Source<\/strong>: Medialab<\/a><\/p>\n

\u00a0\u00a0Agency<\/a>, Great Ormond Street Hospital Charity<\/a>, Media Planning<\/a>, Medialab<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Independent media agency chosen following a closed pitch Medialab, the UK\u2019s leading independent media agency, has won the full media planning and buying account for\u00a0Great Ormond Street Hospital Charity\u00a0(GOSH Charity). This reinforces a long-standing relationship between the two that spans more than eight years. Medialab and GOSH Charity first partnered in 2016 on the charity\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":90897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[3825,10958,6720,12974,2338,5558,8402,10999,43900,1820,43899,10922,13884,2156],"dealstore":[],"offerexpiration":[],"class_list":["post-90896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-account","tag-buying","tag-charity","tag-communication","tag-great","tag-hospital","tag-marketing","tag-media","tag-medialab","tag-news","tag-ormond","tag-planning","tag-selects","tag-street"],"yoast_head":"\nGreat Ormond Street Hospital Charity selects Medialab for media planning and buying account \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=90896\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Great Ormond Street Hospital Charity selects Medialab for media planning and buying account \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Independent media agency chosen following a closed pitch Medialab, the UK\u2019s leading independent media agency, has won the full media planning and buying account for\u00a0Great Ormond Street Hospital Charity\u00a0(GOSH Charity). 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