{"id":90624,"date":"2025-02-16T00:05:13","date_gmt":"2025-02-16T00:05:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/advertising-to-baby-boomers-advertising-to-yolds\/"},"modified":"2025-02-16T00:05:13","modified_gmt":"2025-02-16T00:05:13","slug":"advertising-to-baby-boomers-advertising-to-yolds","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=90624","title":{"rendered":"Advertising to Baby Boomers: Advertising to Yolds"},"content":{"rendered":"


\n<\/p>\n

\n

That\u2019s what many of us are now. Young-Olds \u2013 or Yolds.\u00a0 Hey, it could\u2019ve been even sillier: Old-Youngs \u2013 or Oyoungs.<\/p>\n

\n

The decade of the “young old” begins<\/a><\/strong>

\nPeople turning 65 will not retire quietly into the background, predicts John Parker
<\/em>THE YEAR 2020 will mark the beginning of the decade of the yold\u2026<\/p>\n<\/blockquote>\n

Mr. Parker is a tad behind the curve with his prediction. Yours Truly (and scores of others) \u2018predicted\u2019 this years and years ago. Culled from my book Advertising to Baby Boomers<\/em> \u00a9 2005:<\/p>\n

\n

Contrary to popular myth, Baby Boomers do not believe that they are still teenagers or young adults. (Some probably do, but they need therapy.) Boomers are slyly redefining what it means to be the ages they are. Included in this new definition are some youthful attitudes – but the real change is that instead of winding down, many are winding up. We’re not ‘looking forward to retirement,’ we’re looking forward to new lives, new challenges. Only a small percentage will opt for pure retirement. (I predict that in twenty years the word ‘retirement’ will still be in dictionaries, but followed by the modifier archaic<\/em>.)<\/p>\n<\/blockquote>\n

\n

17 AUGUST 2007<\/em>

\n<\/strong>Time to Retire the ‘R’ Word<\/strong><\/a>
\u2026 Many baby boomers, now turning 60, are healthier and want to work forever. Many shift to different kinds of careers \u2026 So “retirement” is kind of an inoperative word.<\/p>\n<\/blockquote>\n

In a related non-development:<\/p>\n

\n

Managers: 3 Compelling Reasons Why You Should Hire More Baby Boomers<\/a><\/strong>

\nHiring in this demographic may be the best strategy to build a thriving work culture.
By Marcel Schwantes<\/em><\/p>\n<\/blockquote>\n

Good article. It would\u2019ve likewise been good way back in 2003 when I wrote this:<\/p>\n

\n

Back into the Fold<\/a><\/strong>
\u2026 The Giant Leap<\/em>: there had better be a minor revolution in the creative end of the advertising industry. Talented men and women in their late forties and fifties need to be brought back into the fold if you want to reach us. This includes copywriters, graphic artists, producers, directors, and creative directors.<\/p>\n<\/blockquote>\n

Since then \u2026 take a look at a collection of moldy yold<\/em> posts:<\/p>\n

\n

Human Resources\/Brain Power<\/strong><\/a><\/p>\n<\/blockquote>\n

I\u2019ll end with one moldy yold post from 2009 that covers both yolds & hiring yolds:<\/p>\n

\n

17 SEPTEMBER 2009<\/em>

\n<\/strong>Late Bloomer Boomers<\/strong><\/a>
The Late Bloomer Boomer Movement is going full blast, and there\u2019s no stopping it. The magic equation: Thirty-odd years of experience plus not feeling old and being relatively healthy plus knowing you have another 25 years of productivity in you equals \u2026<\/p>\n<\/blockquote>\n\n

Off-Topic & Just For Fun<\/span><\/strong>:<\/p>\n

The Chuck is Very Cool and Cutting-Edge and a Very Important Person Post<\/strong><\/a>
Ashton Applewhite<\/a>, a leading activist and shaker-upper in the You\u2019re-An-Asshole-If-You\u2019re-Ageist world, quoted me in her book This Chair Rocks: A Manifesto Against Ageism<\/em>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

That\u2019s what many of us are now. Young-Olds \u2013 or Yolds.\u00a0 Hey, it could\u2019ve been even sillier: Old-Youngs \u2013 or Oyoungs. 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