{"id":90530,"date":"2025-02-15T23:03:48","date_gmt":"2025-02-15T23:03:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-why-does-the-google-analytics-tag-show-failed\/"},"modified":"2025-02-15T23:03:48","modified_gmt":"2025-02-15T23:03:48","slug":"gtmtips-why-does-the-google-analytics-tag-show-failed","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=90530","title":{"rendered":"#GTMTips: Why Does The Google Analytics Tag Show ‘Failed’"},"content":{"rendered":"


\n<\/p>\n

\n

I\u2019ve covered the more pervasive issue with tags not firing in Google Tag Manager<\/a> in my article on the \u201cStill Running\u201d status<\/a>. However, there\u2019s an additional problem you might face with Google Analytics<\/a>: tags that show status Failed<\/strong>, and which refuse to send any data to Google Analytics.<\/p>\n

There are a couple of possible reasons for this, and we\u2019ll explore them in this article.<\/p>\n

\n

Note that any<\/em> tag type in Google Tag Manager can signal Failed<\/strong>. With the advent of Custom Templates<\/a>, more and more templates are doing it right<\/em>, meaning they elicit an explicit Failed<\/strong> status when the tag runs into issues. This isn\u2019t the case with many native templates – they just gobble up the errors and refuse to signal that something went wrong.<\/p>\n<\/blockquote>\n


\n X<\/span><\/p>\n

\n
\n The Simmer Newsletter<\/strong>\n <\/p>\n

\n Subscribe to the Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n <\/p>\n

<\/span><\/p>\n

\n

<\/p>\n

\"Google<\/p>\n

<\/a><\/p>\n<\/div>\n

There are two reasons (that I could think of) that manifest this behavior.<\/p>\n

Reason 1: The analytics.js library is blocked<\/h3>\n

If your browser is blocking<\/strong> the analytics.js library, meaning the client is unable to load it from https:\/\/www.google-analytics.com\/analytics.js<\/code>, the tag will signal the Failed<\/strong> status.<\/p>\n

This can be due to browser extensions such as Ghostery<\/a> or uBlock Origin<\/a>, or it could be a firewall setting in your network. It could even be the browser itself<\/strong> (Firefox in a Private Window<\/a>, for example).<\/p>\n

\n

<\/p>\n

\"analytics.js<\/p>\n

<\/a><\/p>\n<\/div>\n

Easiest way to check if this is the reason is to open the Network<\/strong> tab of your browser\u2019s developer tools<\/a>, and search for analytics.js<\/code>. If it\u2019s blocked, it should either not show up at all, or it should appear with a clear indicator. In some browsers, you\u2019ll see messages about resource blocking in the browser console.<\/p>\n

\n

<\/p>\n

\"Firefox<\/p>\n

<\/a><\/p>\n<\/div>\n

The image above is from Firefox.<\/p>\n

\n

Note!<\/strong> If the analytics.js library manages to load, but the extension or browser suppresses the calls to the www.google-analytics.com\/collect<\/code> endpoint, the tag will not<\/strong> signal the Failed<\/strong> status.<\/p>\n<\/blockquote>\n

Reason 2: The namespace is occupied<\/h3>\n

When the Google Analytics library loads, it tries to create a global method<\/strong> named ga<\/code> (by default). This method name can be changed in the analytics.js snippet<\/a> as well as with Google Tag Manager (see below).<\/p>\n

However, if this global variable is already taken, Google Analytics fails to initialize and the tag status is set to Failed<\/strong>.<\/p>\n

Easy way to check this is to run the following command in the JavaScript console:<\/p>\n

\n
console.log(window<\/span>[window<\/span>['GoogleAnalyticsObject'<\/span>]]);\n<\/code><\/pre>\n<\/div>\n
The response should<\/em> resemble something like this:<\/p>\n
\n
    <\/p>\n
    \"analytics.js<\/p>\n
    <\/a><\/p>\n<\/div>\n
However, it\u2019s minified and could change, so it\u2019s not really a solid way to check. Instead, you can also try this:<\/p>\n
\n
console.log(window<\/span>[window<\/span>['GoogleAnalyticsObject'<\/span>]].loaded);\n<\/code><\/pre>\n<\/div>\n
If you get undefined<\/code>, it means Google Analytics has not<\/em> loaded, and something else is occupying the namespace.<\/p>\n
Sometimes it\u2019s not JavaScript<\/strong> that overwrites the object, though. Browsers have a funky way of assigning HTML elements<\/strong> to the global window<\/code> variable as well, as long as they have an id<\/code> attribute.<\/p>\n
In other words, if the page has an HTML element whose ID is the same as the Google Analytics object name (ga<\/code> by default), the tag will also signal Failed<\/strong> status! Easy way to check is to run the following code in the JavaScript console:<\/p>\n
\n
console.log(document<\/span>.querySelector('#'<\/span> + window<\/span>.GoogleAnalyticsObject));\n<\/code><\/pre>\n<\/div>\n
If this returns an HTML element, it means you have this precise problem.<\/p>\n
\n
    <\/p>\n
    \"GA<\/p>\n
    <\/a><\/p>\n<\/div>\n
Fix it!<\/h3>\n
So, what\u2019s the fix?<\/p>\n
Well, you could run around the site, looking for the JavaScript that\u2019s causing issues, or you can simply rename the global method using Google Tag Manager<\/strong>. By renaming the method, you\u2019re protecting the variable from further conflicts.<\/p>\n
\n
You only need to do this once<\/strong>, so it doesn\u2019t matter if it\u2019s in the Google Analytics Settings variable<\/a> or in the settings of an individual tag. You do<\/strong> want to make sure the change is in the first<\/strong> tag that fires on the page, so making the change in all<\/em> your tags is a good precaution.<\/p>\n<\/blockquote>\n
You can find the setting by expanding the Advanced Configuration<\/strong> of your Universal Analytics tags (or the Google Analytics Settings variable).<\/p>\n
Type a new value in the Global Function Name<\/strong> field, and make sure this<\/em> variable isn\u2019t reserved (by e.g. running console.log(window['yourNewVariableName'])<\/code> in the JavaScript console). I usually choose something like _ga<\/code> or __ga<\/code>.<\/p>\n
\n
    <\/p>\n
    \"Change<\/p>\n
    <\/a><\/p>\n<\/div>\n
Once you make that change, your tags should start working nicely.<\/p>\n
Summary<\/h2>\n
It\u2019s an edge case, but when it hits you, it might be very difficult to debug.<\/p>\n
Scripts taking over global variables is one of the prime reasons you should always avoid polluting the global namespace when writing JavaScript<\/a><\/strong>.<\/p>\n
However, when there is<\/em> a conflict, you\u2019re usually left with two options:<\/p>\n
    \n
  1. \n
    Find the conflicting script or HTML element, and fix it.<\/p>\n<\/li>\n
  2. \n
    Accept defeat and edit the Universal Analytics tag settings that fire on the page.<\/p>\n<\/li>\n<\/ol>\n
    Both have their drawbacks. Sometimes you can\u2019t<\/em> change the conflicting script, because the script has no capability to support changes to the global namespace. And sometimes changing the method name in your tags can lead to problems when trying to figure out why first-party and third-party scripts that rely on the default method name (ga<\/code>) suddenly stopped working.<\/p>\n
    Important thing is to know how to debug and triage the problem. This article has hopefully given some guidance for how to do this.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"
    I\u2019ve covered the more pervasive issue with tags not firing in Google Tag Manager in my article on the \u201cStill Running\u201d status. However, there\u2019s an additional problem you might face with Google Analytics: tags that show status Failed, and which refuse to send any data to Google Analytics. There are a couple of possible reasons […]<\/p>\n","protected":false},"author":1,"featured_media":90533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,21623,1531,14492,2443,1791],"dealstore":[],"offerexpiration":[],"class_list":["post-90530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-failed","tag-google","tag-gtmtips","tag-show","tag-tag"],"yoast_head":"\n#GTMTips: Why Does The Google Analytics Tag Show 'Failed' - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=90530\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Why Does The Google Analytics Tag Show 'Failed' - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve covered the more pervasive issue with tags not firing in Google Tag Manager in my article on the \u201cStill Running\u201d status. 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It\u2019s very difficult to debug this if some other JavaScript is really overwriting GA\u2019s namespace. You can try looking for it in the sources<\/a> of your browser\u2019s developer tools, or you could try blocking scripts<\/a> one by one until you find the one that causes the conflict.<\/p>\n