Delta Air Lines is expected to upgrade its business class champagne in the very near future, which is an exciting development for those premium passengers who enjoy a glass or two of bubbles\u2026<\/p>\n
Delta One business class getting Taittinger champagne<\/h2>\n@xJonNYC<\/a> reports that Delta will shortly be announcing an official collaboration with Taittinger for its champagne in business class. Specifically, the expectation is that we\u2019ll consistently see Taittinger Brut Reserve served in Delta One business class<\/a> on long haul flights. This isn\u2019t expected to be served in all Delta One markets \u2014 for example, it likely won\u2019t be available on transcon flights that have Delta One marketing<\/a> (where the sparkling wine certainly could use an upgrade).<\/p>\n\n\n\nThe DL partnership with Taittinger champagne that had kinda leaked out (via DL themselves, I’d say) a couple months ago, should be officially announced very soon. Thinking bonafide long-haul only.<\/p>\n
\u2014 JonNYC (@xJonNYC) February 15, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\nIn late 2024, we learned about Delta\u2019s goal of making its Delta One product best-in-class<\/a>, and that includes a variety of initiatives, with the champagne upgrade being among those. Other improvements are expected to include continued investments in Delta One Lounges<\/a>, expanding the Missoni partnership<\/a>, rolling out free Wi-Fi on long haul flights<\/a>, upgrading catering, and more.<\/p>\nIn recent years, Delta has reportedly seen a sharp drop in its net promoter score (NPS) among Delta One passengers traveling across the Atlantic, so obviously the airline is looking to reverse that trend. I still think doing something about the quality of the 767 business class product is a key part to improving customer satisfaction, though the other initiatives certainly help as well.<\/p>\n
<\/p>\n![\"\"](\"https:\/\/cdn.onemileatatime.com\/wp-content\/uploads\/2025\/02\/Delta-One-Business-Class-767-33.jpeg\")
Delta One is getting a champagne upgrade<\/figcaption><\/figure>\nUS airlines are seeing nice champagne upgrades!<\/h2>\nOnce this champagne upgrade becomes official on Delta, it\u2019ll be the second US airline in recent times to upgrade its business class champagne. Recently, a new partnership was announced between United and Laurent-Perrier<\/a>, whereby that\u2019s now the champagne in United Polaris business class<\/a>.<\/p>\nThe two champagnes are roughly at the same price point, so I don\u2019t think either airline will necessarily have the edge there, as it all comes down to preferences. Regardless, many passengers will appreciate the consistency of knowing exactly what to expect. <\/p>\n
There\u2019s also something to be said for premium collaborations, and the halo effect that has for a brand. I have a non-miles & points friend who recently flew Delta One, and the first thing he mentioned to me is how he got a Missoni amenity kit. I\u2019m not sure if it\u2019s good or bad that this was the most memorable part of the flight for him. \ud83d\ude09<\/p>\n![\"\"](\"https:\/\/cdn.onemileatatime.com\/wp-content\/uploads\/2025\/02\/Delta-One-Business-Class-767-31.jpeg\")
Delta has Missoni amenity kits<\/figcaption><\/figure>\nOf course this leaves American as the only one of the \u201cbig three\u201d US carriers without a champagne collaboration so far. Of course American has historically greatly lagged Delta and United in its quest to be premium, though the airline now has a change in strategy<\/a>, and reportedly realizes it needs to invest in product in order to earn the profits it hopes to achieve. <\/p>\nOnly time will tell what that looks like. The airline has 99 problems, and champagne ain\u2019t one of them (well, or maybe it\u2019s the 99th problem).<\/p>\n
Bottom line<\/h2>\nIn the coming days, Delta is expected to announce a new collaboration with Taittinger, whereby we\u2019ll see the airline pouring that as its champagne in Delta One business class on long haul flights. This is a positive development, and follows United recently announcing a Laurent-Perrier partnership. US airlines sure are investing in their premium products, and that\u2019s nice to see\u2026<\/p>\n
What do you make of Delta\u2019s planned Taittinger collaboration for champagne?<\/strong><\/p>\n<\/p><\/div>\n
\nThe DL partnership with Taittinger champagne that had kinda leaked out (via DL themselves, I’d say) a couple months ago, should be officially announced very soon. Thinking bonafide long-haul only.<\/p>\n
\u2014 JonNYC (@xJonNYC) February 15, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n
In late 2024, we learned about Delta\u2019s goal of making its Delta One product best-in-class<\/a>, and that includes a variety of initiatives, with the champagne upgrade being among those. Other improvements are expected to include continued investments in Delta One Lounges<\/a>, expanding the Missoni partnership<\/a>, rolling out free Wi-Fi on long haul flights<\/a>, upgrading catering, and more.<\/p>\n
In recent years, Delta has reportedly seen a sharp drop in its net promoter score (NPS) among Delta One passengers traveling across the Atlantic, so obviously the airline is looking to reverse that trend. I still think doing something about the quality of the 767 business class product is a key part to improving customer satisfaction, though the other initiatives certainly help as well.<\/p>\n
<\/p>\n
Delta One is getting a champagne upgrade<\/figcaption><\/figure>\n US airlines are seeing nice champagne upgrades!<\/h2>\n
Once this champagne upgrade becomes official on Delta, it\u2019ll be the second US airline in recent times to upgrade its business class champagne. Recently, a new partnership was announced between United and Laurent-Perrier<\/a>, whereby that\u2019s now the champagne in United Polaris business class<\/a>.<\/p>\n
The two champagnes are roughly at the same price point, so I don\u2019t think either airline will necessarily have the edge there, as it all comes down to preferences. Regardless, many passengers will appreciate the consistency of knowing exactly what to expect. <\/p>\n
There\u2019s also something to be said for premium collaborations, and the halo effect that has for a brand. I have a non-miles & points friend who recently flew Delta One, and the first thing he mentioned to me is how he got a Missoni amenity kit. I\u2019m not sure if it\u2019s good or bad that this was the most memorable part of the flight for him. \ud83d\ude09<\/p>\n
Delta has Missoni amenity kits<\/figcaption><\/figure>\n Of course this leaves American as the only one of the \u201cbig three\u201d US carriers without a champagne collaboration so far. Of course American has historically greatly lagged Delta and United in its quest to be premium, though the airline now has a change in strategy<\/a>, and reportedly realizes it needs to invest in product in order to earn the profits it hopes to achieve. <\/p>\n
Only time will tell what that looks like. The airline has 99 problems, and champagne ain\u2019t one of them (well, or maybe it\u2019s the 99th problem).<\/p>\n
Bottom line<\/h2>\n
In the coming days, Delta is expected to announce a new collaboration with Taittinger, whereby we\u2019ll see the airline pouring that as its champagne in Delta One business class on long haul flights. This is a positive development, and follows United recently announcing a Laurent-Perrier partnership. US airlines sure are investing in their premium products, and that\u2019s nice to see\u2026<\/p>\n
What do you make of Delta\u2019s planned Taittinger collaboration for champagne?<\/strong><\/p>\n<\/p><\/div>\n