{"id":89506,"date":"2025-02-15T10:33:36","date_gmt":"2025-02-15T10:33:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/make-your-brand-stand-out-on-social-media-with-videos-that-blend-in\/"},"modified":"2025-02-15T10:33:36","modified_gmt":"2025-02-15T10:33:36","slug":"make-your-brand-stand-out-on-social-media-with-videos-that-blend-in","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=89506","title":{"rendered":"Make Your Brand Stand Out on Social Media With Videos That Blend In"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Every brand wants to stand out on social media. You want to be seen. You want to get your message in front of the right people so they\u2019ll become life-long customers. And video marketing with <a href=\"https:\/\/idearocketanimation.com\/20363-paid-social-video\/\">paid social media ads<\/a> is an endless battle for audience attention.\u00a0<\/p>\n<p>You may have tried flashy graphics, celebrity spokespeople, and funny storylines with mixed results. It seems like you\u2019re always chasing the next big trend. But the real secret of how to stand out on social media is actually pretty simple \u2014 make videos that blend in.\u00a0<\/p>\n<p>It sounds counterintuitive but hear us out.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Why You Don\u2019t Want to Stand Out On Social Media<\/h2>\n<p>On social media you have fractions of a second to capture user attention before they scroll. If your video is obviously an ad, users are likely to flip to the next video before you even get your message out.\u00a0<\/p>\n<p>Take this ad I\u2019ve been avoiding on my timeline for a week now.\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/idearocketanimation.com\/28160-stand-out-on-social\/about:blank\" width=\"267\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fadriansolgaard2%2Fvideos%2F1772985010105484%2F&amp;show_text=false&amp;width=267&amp;t=0\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fadriansolgaard2%2Fvideos%2F1772985010105484%2F&amp;show_text=false&amp;width=267&amp;t=0\" width=\"267\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/noscript><\/p>\n<p>There\u2019s nothing really wrong with this as a commercial. It feels sincere and genuine. It shows off the product and what it can do for the consumer. But from the first sentence, it\u2019s clear it\u2019s an ad. I skip it because I\u2019m not on my phone to watch ads. I\u2019m there to be entertained during the two minutes it takes for the microwave to heat up my lunch.\u00a0<\/p>\n<p>Compare that to the following video, which I watched without realizing at first that it was an ad, then kept watching because it was funny.\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/idearocketanimation.com\/28160-stand-out-on-social\/about:blank\" width=\"380\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fpapayareusables%2Fvideos%2F2360159734178784%2F&amp;show_text=false&amp;width=380&amp;t=0\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fpapayareusables%2Fvideos%2F2360159734178784%2F&amp;show_text=false&amp;width=380&amp;t=0\" width=\"380\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/noscript><\/p>\n<p>This ad looks exactly like the kind of song-spoof videos that are all over TikTok. It also breaks many of the rules you may have heard about creating commercials and <a href=\"https:\/\/idearocketanimation.com\/25519-youtube-video-ads-guide\/\">YouTube pre-roll ads<\/a>. In fact, you don\u2019t even know the name of the brand or what they\u2019re selling until 35-seconds into the video. But you don\u2019t have to know, because the brand has cleverly made a marketing video that blends in. You watch for the silly song, not for the ad.\u00a0<\/p>\n<p>Both of the links above come from Facebook, but the same ads run on Instagram and could easily show up on TikTok, Snapchat or YouTube Shorts.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">How to Make Effective Social Media Video Ads<\/h2>\n<p>Ads on social media need to stand out in a different way than commercials on television or skippable YouTube ads. To succeed, these ads need to match the content that users opened social media to see. Here\u2019s how to do it:\u00a0<\/p>\n<ol>\n<li>Know Your Audience \u2013 The Papaya brand knows they\u2019re selling to environmentally conscious millennials and gen Z, so they picked a song and video style likely to appeal to this audience.<\/li>\n<li>Watch the Trends \u2013 Music and video styles go through trends on social media. You don\u2019t have to jump on every new trending sound, but keep an eye out for broad shifts in the media.<\/li>\n<li>Entertain, Then Inform \u2013 Give your audience a reason to stick around. A catchy song, an <a href=\"https:\/\/idearocketanimation.com\/14303-animated-character-design\/\">entertaining character<\/a>, or a striking promise all fit the bill.<\/li>\n<li>Surround with Smart Copy \u2013 Use the ad text to reiterate your brand promise and tell the viewer why they need your product. Strong text can mean the difference between a click and a scroll.<\/li>\n<\/ol>\n<p>Of course, your ad also needs to fit the <a href=\"https:\/\/idearocketanimation.com\/17553-vertical-video-guide-2\/\">standard video dimensions<\/a> for the platform, have <a href=\"https:\/\/idearocketanimation.com\/4616-video-production-blunders-bad-audio\/\">great audio<\/a>, and ideally also <a href=\"https:\/\/idearocketanimation.com\/18761-facebook-video-captions\/\">include captions<\/a>. But that\u2019s the basic stuff that makes any video great.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">How to Know If Your Ad Is Succeeding<\/h2>\n<p>Likes, shares and even follows may make your marketing team feel good, but they don\u2019t necessarily mean your ad is a success. Smart marketers pay attention to more than vanity metrics. Go for the <a href=\"https:\/\/idearocketanimation.com\/18013-video-metrics\/\">video metrics that actually measure results<\/a>. What you really want from your ad is conversions \u2014 people should be buying, signing up, or reaching out.\u00a0<\/p>\n<p>Where possible, use Pixels or other tracking tools to see how people are behaving after watching your ad. You might be able to set up a custom landing page or UTM link to make it easy to see where customers are coming from.\u00a0<\/p>\n<p>Now that you know how to make your brand stand out on social media, the next step is putting that knowledge into action. That\u2019s where IdeaRocket can help. We create <a href=\"https:\/\/idearocketanimation.com\/2d-animation\/\">2d animation<\/a>, <a href=\"https:\/\/idearocketanimation.com\/3d-animation\/\">3d animation<\/a>, <a href=\"https:\/\/idearocketanimation.com\/whiteboard-animation-o\/\">whiteboard<\/a>, <a href=\"https:\/\/idearocketanimation.com\/motion-graphics\/\">motion graphics<\/a>, <a href=\"https:\/\/idearocketanimation.com\/mixed-media-animation\/\">mixed media animation<\/a> and even <a href=\"https:\/\/idearocketanimation.com\/video-production-company\/\">live action videos<\/a> for social media, YouTube, CTV and more. Contact us to get started.\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Every brand wants to stand out on social media. You want to be seen. You want to get your message in front of the right people so they\u2019ll become life-long customers. And video marketing with paid social media ads is an endless battle for audience attention.\u00a0 You may have tried flashy graphics, celebrity spokespeople, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12035],"tags":[254,374,907,10999,10974,8374,1112,17147,17150,13073],"dealstore":[],"offerexpiration":[],"class_list":["post-89506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","tag-blend","tag-brand","tag-business","tag-media","tag-social","tag-social-media","tag-stand","tag-video-marketing","tag-video-strategy","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Your Brand Stand Out on Social Media With Videos That Blend In - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=89506\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Your Brand Stand Out on Social Media With Videos That Blend In - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Every brand wants to stand out on social media. 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