{"id":89292,"date":"2025-02-15T08:07:03","date_gmt":"2025-02-15T08:07:03","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/announcing-being-profitable-a-business-development-roadmap\/"},"modified":"2025-02-15T08:07:03","modified_gmt":"2025-02-15T08:07:03","slug":"announcing-being-profitable-a-business-development-roadmap","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=89292","title":{"rendered":"Announcing BEING Profitable: A Business Development Roadmap"},"content":{"rendered":"


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For Startup Founders and Business Leaders<\/h2>\n

\"Print<\/a>\u00a0Print This Post<\/a> <\/p>\n<\/header>\n

I am thrilled to announce the release of my book BEING Profitable: A Business Development Roadmap.<\/a> It\u2019s the product of decades of research and experience. It\u2019s the resource I was desperate to find when I started my first business.<\/p>\n

The Book Is A Response To A Persistent Problem<\/h3>\n

The book addresses a frequent misunderstanding about what sales and marketing are and how to approach them.<\/p>\n

The misunderstanding I\u2019m referring to is the belief that sales and marketing equals promotional tactics, like pitching products, building websites, posting on social media and advertising. This activity-based view of marketing drives people to \u201cget busy\u201d, executing tactics without knowing why or where the activities fit into their selling system. This Random Acts of Marketing approach is not a sound investment strategy.<\/p>\n

Amplifying The Problem<\/h3>\n

Many leaders make their situation worse by hiring marketing managers or engaging suppliers to complete ever more random and hopeful tactics. The hope is that more reach and frequency are better.<\/p>\n

Unfortunately, awareness does not inherently lead to sales. Sales are not intrinsically profitable. New clients do not automatically become repeat customers. If you want your sales and marketing tactics to deliver real business value, there needs to be a system in place for converting opportunity into profits. <\/p>\n

If you have not defined your success criteria and built a selling system where you\u2019re able to measure performance, you\u2019re likely not receiving full value from your investments. <\/p>\n

It\u2019s more likely that you\u2019ll keep investing in hopeful actions, thinking you\u2019re doing everything you can to be successful. <\/p>\n

Don\u2019t Think You\u2019re Alone In This Pattern<\/h3>\n

When I started my first company in the 90\u2019s, I did not understand sales and marketing. I sought direction from many agencies, coaches, mentors and consultants. What I got was pitched. Everyone had their favourite tactic to offer. The focus was on selling me, not guiding me.<\/p>\n

My response was to read every book I could find on sales, marketing and business development. Unfortunately, the books all focused on some specific topic out of context with a systematic approach. I was determined to find a systems view of business development.<\/p>\n

While I discovered many great resources, I never found the big-picture roadmap I wanted. I needed to stitch all the program elements together as I went. <\/p>\n

Fast forward 25+ years. What\u2019s changed? Not much. Marketing conversations still revolve around activities and tactics. You have to dig deep to find conversations about systems that are not tied to some tool or software package.<\/p>\n

What\u2019s The Solution?<\/h3>\n

Reframe marketing as commercialization or business development. In this context, business development means designing and building your company\u2019s capacity to grow.<\/p>\n

The purpose of your business development system is to reach, engage, enroll, and develop client relationships to maximize earnings growth.<\/p>\n

This system is what you build, manage and optimize to help you scale your business. Like any other system, it helps you improve consistency, increase quality, lower costs and improve return on investment.<\/p>\n

What Will Your System Look Like?<\/h3>\n

There\u2019s the crux of the challenge. Each business is different. The system I\u2019m building for my business is different from the system you need. Sure, there are similarities, but cookie-cutter solutions don\u2019t work well.<\/p>\n

Where To Start?<\/h3>\n

Build a system that makes sense for your business. Okay, but where do I start? I\u2019m just a small business. How can I afford that?<\/p>\n

The problem for most people is they never break out of the random acts of marketing trap. They waste more on busy work than they would invest in building their system.<\/p>\n

The answer is simple. You take on building a system the same way you do anything else of great importance. You get clear on your needs, make a plan and start working on it with the people who can help you make it happen.<\/p>\n

The problem is not how to build your system. The problem is not knowing you need a system, understanding where to start and having a logical sequence to follow. Once you start building your system, it\u2019s something you roll out as assertively as you can. The difference is you\u2019re focused and purposeful versus scattering your efforts far and wide.<\/p>\n

BEING Profitable Provides The Road Map<\/h3>\n

This book serves as your roadmap and guidebook. Ideally, you\u2019ll read the book once for context setting. The first read helps you see the big picture and appreciate the journey and logical sequence to follow. Then, you revisit the book as you progress through the many stages of system development.<\/p>\n

BEING Profitable divides your developmental journey into three stages: Design, Build, and Grow. Then it breaks your journey into 20 core purpose conversations for you to lead and dig into with your team.<\/p>\n

The 20 conversations get you and your team clear on the purpose of each developmental step. They also show you how all the steps fit together to form your system.<\/p>\n

What did Lao Tzu say? \u201cA journey of a thousand miles begins with one step.<\/strong>\u201d<\/em><\/p>\n

The other saying I like is, \u201cHow do you eat an elephant? One bite at a time.<\/strong>\u201d<\/em><\/p>\n

BEING Profitable serves as your roadmap and guidebook to assist you along your journey.<\/p>\n

The book is not about turning you into an expert at sales and marketing. It\u2019s about helping you take responsibility for leading your team in the development of your earnings growth program.<\/p>\n

Where To Get A Copy?<\/h3>\n

BEING Profitable is available on Amazon<\/a> and Here<\/a> on this website. I hope you\u2019ll read the book with the intention of reevaluating how you approach sales and marketing.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

For Startup Founders and Business Leaders \u00a0Print This Post I am thrilled to announce the release of my book BEING Profitable: A Business Development Roadmap. It\u2019s the product of decades of research and experience. It\u2019s the resource I was desperate to find when I started my first business. 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