{"id":88904,"date":"2025-02-15T03:09:11","date_gmt":"2025-02-15T03:09:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/big-decisions-loom-for-dentsu-as-it-record-thumping-great-2024-loss\/"},"modified":"2025-02-15T03:09:11","modified_gmt":"2025-02-15T03:09:11","slug":"big-decisions-loom-for-dentsu-as-it-record-thumping-great-2024-loss","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=88904","title":{"rendered":"Big decisions loom for Dentsu as it record thumping great 2024 loss"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of \u00a5125bn ($820m or \u00a3650m) after taking an impairment charge of about $1bn, essentially suggesting it overpaiad for businesses or had them down in the books as far more than they\u2019re currently worth.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/02\/MixCollage-15-Jan-2024-10-08-AM-6888-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" class=\"aligncenter size-large wp-image-1825522\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/02\/MixCollage-15-Jan-2024-10-08-AM-6888-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/02\/MixCollage-15-Jan-2024-10-08-AM-6888-300x200.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/02\/MixCollage-15-Jan-2024-10-08-AM-6888-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>The Japanese giant now says it\u2019s going to focus on media as part of its  \u2018Mid-term management plan\u201d (MTMP)\u2019 at the expense of CRM and, presumably, creative. <\/p>\n<p>Global CEO Hiroshi Igarashi says it\u2019s now planning to \u201cre-evaluate our underperforming businesses and rebuild our business structure.\u201d<\/p>\n<p>To many this will herald abandoning its previous aim to be a global multi-disciplinary force competing with WPP, Public and Omnicom. In Japan it has a comprehensive hold on the media market as both buyer and seller. It expanded initially outside Japan with the acquisition of Aegis Group, owner of Carat then bought CRM specialist Merkle in an $800m deal.<\/p>\n<p>So far so good but its creative efforts, commenced with Mcgarrybowen in the US, have signally failed to travel. Dentsu Creative, despite producing some good work, looks under-powered with senior execs joining and leaving at a rapid rate. Even a talented CEO in Wendy Clark, formerly Coca-Cola and then DDB, failed to last the course.<\/p>\n<p>The answer surely, as CEO Igarashi implies, is to stick to what it knows best, Japan and the wider Far East with a media-based business. A question, though, is who would want to buy the other parts?<\/p>\n<p>Creative-based businesses are in the books of the big holding companies at valuations they couldn\u2019t hope to attract today. Dentsu would surely be willing to offload those outside Japan for a reasonable price, just as some WPP shareholders would bite your hand off for an offer for VML, the massive creative agency formed out of the original VML, JWT, Y&amp;R and Wunderman. With Ogilvy it doesn\u2019t need them.<\/p>\n<p>A year of holding company restructuring, aside from the mooted Omnicom\/IPG merger, looks inevitable.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of \u00a5125bn ($820m or \u00a3650m) after taking an impairment charge of about $1bn, essentially suggesting it overpaiad for businesses or had them down in the books as far more than they\u2019re currently worth. The Japanese giant now says it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1022,11138,43314,2338,476,8681,5995,43315],"dealstore":[],"offerexpiration":[],"class_list":["post-88904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-big","tag-decisions","tag-dentsu","tag-great","tag-loom","tag-loss","tag-record","tag-thumping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big decisions loom for Dentsu as it record thumping great 2024 loss - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=88904\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big decisions loom for Dentsu as it record thumping great 2024 loss - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of \u00a5125bn ($820m or \u00a3650m) after taking an impairment charge of about $1bn, essentially suggesting it overpaiad for businesses or had them down in the books as far more than they\u2019re currently worth. 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