{"id":88211,"date":"2025-02-14T18:44:27","date_gmt":"2025-02-14T18:44:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/press-releases-became-even-more-hyperbolic-in-2024\/"},"modified":"2025-02-14T18:44:27","modified_gmt":"2025-02-14T18:44:27","slug":"press-releases-became-even-more-hyperbolic-in-2024","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=88211","title":{"rendered":"Press Releases Became Even More Hyperbolic in 2024"},"content":{"rendered":"


\n<\/p>\n

\n

Corporate bombast has gotten worse.<\/p>\n

In October 2024, ADWEEK scanned distribution hub PR Newswire\u2019s database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as \u201cthrilled,\u201d \u201ccutting-edge,\u201d and \u201cgroundbreaking,\u201d had increased<\/a> between 2017 and 2023.<\/p>\n

PR Newswire confirmed the rise of amplified terms was not related to a rise in press releases distributed through its platform during that period.<\/p>\n

\u201cThe increase is due to word usage, not the number of press releases issued,\u201d a spokesperson wrote to ADWEEK in an email.<\/p>\n

Now that full-year results from 2024 are available, statistics show the strategy of overstatement has proliferated.<\/p>\n

Mentions of \u201cpioneering\u201d in U.S. press releases published last year increased 33% compared to 2023. The word \u201cinnovative\u201d rose 7%.<\/p>\n

\u201cThrilled\u201d also resumed its ascent in popularity among public relations professionals, climbing from 19,730 appearances in 2023 to 20,041 in 2024.<\/p>\n

The escalation of \u201ccutting-edge\u201d and \u201cgroundbreaking\u201d has been more pronounced, with mentions of the former growing 31%, and the latter rising 47%.<\/p>\n

Experts warn that too much corporate cheer in press releases can hurt credibility and turn off the very people it\u2019s meant to win over: journalists. Rather than generate more\u00a0earned media<\/a>, relentless exaggeration can result in yet another deleted email.<\/p>\n

One way PR professionals can reduce their reliance on hyperbole is to focus on showing instead of telling.<\/p>\n

\u201cMy guidance to anybody: Don\u2019t make a claim; substantiate one,\u201d said Anthony D\u2019Angelo, chair of the public relations department at Syracuse University\u2019s S.I. Newhouse School of Public Communications. \u201cIf you\u2019re saying we have a revolutionary chip, wouldn\u2019t it be better to say we\u2019ve just introduced a new chip that\u2019s 80% faster than anything else on the market?\u201d<\/p>\n

<\/p>\n

Despite the trend toward more exaggeration, there are signs of restraint.<\/p>\n

Mentions of \u201cindustry-leading,\u201d for example, remained flat between 2023 and 2024. \u201cPassion\u201d decreased 3%.<\/p>\n

While \u201crevolutionary\u201d remains more popular than it was in 2017, PR professionals limited its use to 3,807 times in 2024, down from 3,941 the year prior.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire\u2019s database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as \u201cthrilled,\u201d \u201ccutting-edge,\u201d and \u201cgroundbreaking,\u201d had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise […]<\/p>\n","protected":false},"author":1,"featured_media":88212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[26594,43072,1549,3937],"dealstore":[],"offerexpiration":[],"class_list":["post-88211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-data-insights","tag-hyperbolic","tag-press","tag-releases"],"yoast_head":"\nPress Releases Became Even More Hyperbolic in 2024 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=88211\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=88211&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Releases Became Even More Hyperbolic in 2024 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire\u2019s database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as \u201cthrilled,\u201d \u201ccutting-edge,\u201d and \u201cgroundbreaking,\u201d had increased between 2017 and 2023. 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