{"id":88140,"date":"2025-02-14T18:02:08","date_gmt":"2025-02-14T18:02:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/investing\/you-dont-bring-me-flowers-anymore\/"},"modified":"2025-02-14T18:02:08","modified_gmt":"2025-02-14T18:02:08","slug":"you-dont-bring-me-flowers-anymore","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=88140","title":{"rendered":"You don\u2019t bring me flowers, anymore"},"content":{"rendered":"


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Happy Valentine\u2019s Day everyone and apologies to <\/span>Barbra and Neil<\/a> for abusing your song title. Plus: If you are in a relationship and forgot to buy your other half a present, consider this your reminder. You can thank me later.<\/span><\/p>\n

If you want to know what to buy for Valentine\u2019s Day, the National Retail Foundation in the US has a handy database that allows you to benchmark your Valentine\u2019s Day gifts against the average American. After all, what is Valentine\u2019s Day for if not buying expensive gifts to show someone you love them when you could do that for free all year?<\/p>\n

But enough of this left-wing anti-consumerist sentiment. The vast majority of people in the US (71%) celebrate Valentine\u2019s Day. And among those 29% that don\u2019t most of them still spend money on a special treat or a meet-up with other single friends and family members.<\/p>\n

How do people not celebrating Valentine\u2019s Day mark the occasion?<\/p>\n

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<\/p>\n
\"\"<\/picture><\/div>\n

<\/a><\/figure>\n<\/div>\n

Source: National Retail Foundation<\/p>\n

So, if you are thinking about buying your better half a present, you better think big. The average American spends $185 on a present these days, up 38% from ten years ago, or up 7% when adjusted for inflation.<\/p>\n

Average Valentine\u2019s Day spending per person<\/p>\n

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<\/a><\/figure>\n<\/div>\n

Source: National Retail Foundation<\/p>\n

And what do people buy for the occasion? Certainly not flowers (hence the title of this post). Only 15% of Valentine\u2019s Day spending is on flowers, down from 17% ten years ago. Instead, they spend it on jewellery. Ten years ago, Americans spent some $3.9bn on jewellery on Valentine\u2019s Day, or 35% of the total. In 2024, they planned to spend some $6.4bn or 38% of the total. Time then, to plan a <\/span>Breakfast at Tiffany\u2019s<\/a> (sorry Audrey).<\/span><\/p>\n

Valentine\u2019s Day spending over time<\/p>\n

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<\/p>\n
\"\"<\/picture><\/div>\n

<\/a><\/figure>\n<\/div>\n

Source: National Retail Foundation<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Happy Valentine\u2019s Day everyone and apologies to Barbra and Neil for abusing your song title. Plus: If you are in a relationship and forgot to buy your other half a present, consider this your reminder. You can thank me later. 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