{"id":88119,"date":"2025-02-14T17:36:28","date_gmt":"2025-02-14T17:36:28","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/a-look-at-the-latest-digital-and-data-news\/"},"modified":"2025-02-14T17:36:28","modified_gmt":"2025-02-14T17:36:28","slug":"a-look-at-the-latest-digital-and-data-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=88119","title":{"rendered":"a look at the latest digital and data news"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<p>What\u2019s new in the digital world? Here\u2019s all the latest buzz in this<br \/>\nedition of \u201cCatching up\u201d.<\/p>\n<h2><strong>Back to basics<\/strong><\/h2>\n<p>Rand Fishkin\u2019s insightful observation on the <a href=\"https:\/\/www.slideshare.net\/randfish\/the-next-era-of-web-marketing-2019-beyond\">state of digital marketing in 2019<\/a>. Over the last 10 years, the nature of the web has changed completely. The rewards that can be gained from marketing are yesterday\u2019s news. SEO is no longer about keyword density, quality content is not enough, commitment is declining, visibility is also declining, influencers are no longer influencing many people, advertising is increasing, and ROI is falling. What\u2019s causing this seismic shift? Social platforms and Google have literally swallowed up the ecosystem along with the external flows of organic traffic. Indeed, the notion of a marketing influencer can be summed up these days by \u2013 <em>Pay half naked people on Instagram $500 to snap photos with your product<\/em>. Marketing influence has become shallow and trivial. In terms of advertising, investment and costs are increasing, but the profit and profitability curves are at an all-time low.<\/p>\n<p>So, what\u2019s the plan? As is so often the case, returning to the basics:<\/p>\n<ul>\n<li>Refocus on your website, visitors and email campaigns. <\/li>\n<li>Switch to a Search rather than Click approach. <\/li>\n<li>Gradually invest in genuine good levers.\u00a0 <\/li>\n<li>To really understand your audience and sources of influence. <\/li>\n<li>Be more imaginative than your competitors.<\/li>\n<li>Engage without soliciting, with quality content. <\/li>\n<li>Make yourself known before buying advertising. <\/li>\n<\/ul>\n<h2><strong>Queen Margarethe<\/strong><\/h2>\n<p>The Danish Margarethe Vestager, a committed supporter of anti-trust laws, is reportedly about to run for the <a href=\"https:\/\/www.ft.com\/content\/e39cc3ae-4bdb-11e9-bbc9-6917dce3dc62\">presidency of the European Commission<\/a>. Currently a member of the Brussels competition authority, she recently imposed a third 10-digit fine on Google for abuse of a dominant position in the <em>Adsense<\/em> section of an <a href=\"https:\/\/www.ft.com\/content\/c9299f64-465a-11e9-a965-23d669740bfb\">investigation<\/a> that began in 2016. <em>Queen Margarethe<\/em> is the daughter of a Lutheran pastor and has a direct and precise approach that is appreciated in Brussels. Indeed, the American giant could soon be in even more financial trouble with ongoing investigations into the search for local jobs, travel and businesses.<\/p>\n<h2><strong>Big noise<\/strong><\/h2>\n<p><a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/what-happens-if-google-buys-the-worlds-biggest-music-company-807891\/\">Rumour<\/a> has it that Alphabet (Google) is on the list of companies to buy the<br \/>\nworld\u2019s largest music catalogue held by Universal Music Group (Vivendi).<br \/>\nExpected price tag? $40 billion.<\/p>\n<p>This would directly benefit the YouTube empire. With 1.6 billion<br \/>\nvisitors per month and more than 80% of its revenue from advertising, it pays 7<br \/>\ntimes less royalties to songwriters and creators than Spotify. This could<br \/>\ncreate a few waves in the music industry.<\/p>\n<h2><strong>For better or worse<\/strong><\/h2>\n<p>Wedded together for better and for worse, the media<br \/>\ninevitably has to deal with data. It can create value for everyone involved,<br \/>\nbut only to a certain point. All is plain sailing as long as the media are not<br \/>\nlooking to meet Google\/Facebook head on, whose use of data is increasingly insensitive to privacy and journalistic ethics. With only a few weeks to go before the European<br \/>\nelections, the stakes are high for democracy. Here\u2019s a <a href=\"https:\/\/medium.com\/at-internet\/media-and-data-wedded-together-for-better-or-for-worse-97b8f375b86e\">reflection<\/a> on the moral relationship between media groups and<br \/>\ntheir audience data.<\/p>\n<h2><strong>Emotional sequencing<\/strong><\/h2>\n<p>American academics have developed an interactive chart<br \/>\nof 24 vocal expressions with the feelings associated with them. As well as<br \/>\nbeing fun, this project also aims to advance robots and other AIs in their<br \/>\nunderstanding of the human being. Listen <a href=\"https:\/\/s3-us-west-1.amazonaws.com\/vocs\/map.html\">here<\/a>.<\/p>\n<p>See you next time on the Internets!<\/p>\n<p><em>Credits:\u00a0\u00a0<\/em> <br \/>Photo by\u00a0Javier Allegue Barros\u00a0on\u00a0Unsplash <\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s new in the digital world? Here\u2019s all the latest buzz in this edition of \u201cCatching up\u201d. Back to basics Rand Fishkin\u2019s insightful observation on the state of digital marketing in 2019. Over the last 10 years, the nature of the web has changed completely. The rewards that can be gained from marketing are yesterday\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[11603,824,5683,1820],"dealstore":[],"offerexpiration":[],"class_list":["post-88119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-data","tag-digital","tag-latest","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>a look at the latest digital and data news - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=88119\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"a look at the latest digital and data news - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"What\u2019s new in the digital world? 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