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This page may include affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you.\u00a0<\/em><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Social media has changed the face of marketing for good and for bad. Only a few decades ago you need to have a substantial amount of money in order to be able to market your business. And then social media came along. All of sudden anyone could open an account and start posting about their business \u2013 and there was the potential to be seen worldwide. For obvious reasons it was appealing to small business owners and quickly it became the primary marketing channel for many small businesses. But there is a major downside to social media \u2013 content doesn\u2019t have a long lifespan.<\/p>\n \u00a0<\/p>\n Depending on the platform you use a social media post is going to last from a day (an Instagram story for example) to a week (a LinkedIn post). And even where a post has the opportunity to live for a week the life of a post very much will depend on how it performs in the first hours to day. This is what has resulted in the 24-hour marketing cycle and many small business owners finding themselves in a situation where they feel the need to post daily in order for their content to be seen and to stay top of mind for people.<\/p>\n \u00a0<\/p>\n The problem for small business owners, especially those who are doing all of their marketing by themselves, is that marketing and content creation are just of many things they are doing in their business and having to create new content every day takes up time and effort. And because the content has a short-life span in many ways it only offers value to the business for short period of time.<\/p>\n \u00a0<\/p>\n Luckily there are still other ways to market your business and some of the other ways will allow the marketing to compound. A key way of doing this is by focusing on marketing that has a longer lifespan. This means that instead of content only be valuable for a day to a week it now becomes valuable for weeks, months and even years. This becomes massively powerful as all of the new content you create build on top of one another you are building multiple ways that your business is being marketed, which will results in new people become aware of your business, new leads and new sales.<\/p>\n \u00a0<\/p>\n In addition, marketing that compounds supports authority building. It will enable your business to feel as if it is everywhere and most people perceive a business that is everywhere to be successful.<\/p>\n \u00a0<\/p>\n Whilst in an ideal world you\u2019ll continue to keep on create new marketing that is compounding on existing content if you do decide or have to stop marketing your business you can rest assured that won\u2019t mean your leads and sales instantly stop. Instead because you have marketing that has a longer life you can slow down or step back from marketing for a period of time and know your business is still being marketed.<\/p>\n \u00a0<\/p>\nYOUR MARKETING SHOULD COMPOUND OVER TIME \u2013 NOT EXPIRE IN 24 HOURS\u00a0<\/strong><\/span><\/h2>\n
Social media and the 24-hour marketing cycle<\/b><\/strong><\/span><\/h2>\n
The alternative \u2013 marketing that compounds<\/strong><\/h2>\n
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