{"id":87290,"date":"2025-02-14T07:58:31","date_gmt":"2025-02-14T07:58:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/the-top-tequila-trends-to-watch-for-in-2020\/"},"modified":"2025-02-14T07:58:31","modified_gmt":"2025-02-14T07:58:31","slug":"the-top-tequila-trends-to-watch-for-in-2020","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=87290","title":{"rendered":"The Top Tequila Trends to Watch for in 2020"},"content":{"rendered":"


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Last year was a busy time in the tequila world, and we expect the frenzy to keep rolling into 2020 and beyond. But before we get too far ahead of ourselves with some predictions for the year ahead, let\u2019s take a look back at the trends we saw over the last year.<\/p>\n\n

1) Agave Prices Break Records<\/h2>\n

After hitting $30 pesos\/kilo at the end of 2019, agave prices have finally started to come down. Based on our survey of agave buyers and sellers, we show that the average market price of agave is now $27 pesos\/kilo and should be below $24 pesos\/kilo by this time next year.<\/p>\n

The past several years have been a rough ride for many brands, with some even stopping production until prices return to normal; Others resorted to buying cheaper diffuser-made juice from other distilleries.<\/p>\n

The crisis<\/a> has been bad for the industry for more than just the bottom line. The overall quality of tequila being produced took a hit because many producers had to rely on underaged agave.<\/p>\n

Assuming we don\u2019t have a devastatingly cold winter, the downward pricing trend should continue, and life in the tequila industry could return to normal within a few years.<\/p>\n

\"Pricing<\/p>\n\n

2) The Clooney Effect \u2013 New Players Rush In<\/h2>\n

Despite the record-breaking price for agave, new brands keep rushing into the market. We added 181 new brands to our database in 2019, and we know of quite a few that are slated to launch in 2020. We\u2019re not sure exactly why this is\u2013-perhaps these new players are high on the possibility that they too will sell their brand for nearly $1 billion, just like George Clooney\u2019s Casamigos<\/strong>. Of course, Clooney is a big name with big reach, so these new brands are facing a much higher barrier to entry.<\/p>\n

One new brand that\u2019s getting a lot of attention is \u201cTeremana<\/a><\/strong>\u201d (NOM 1613<\/a>), yet another celebrity brand as Duane \u201cThe Rock\u201d Johnson<\/strong> throws his name into the ring. His tequila is scheduled for a public launch in March, and it\u2019s being made at Productos Finos de Agave<\/strong> (NOM 1416<\/a>) in Jesus Maria, Jalisco.<\/p>\n

Basketball legend Michael Jordan<\/strong> also caught air in 2019 with the release of his own brand, \u201cCincoro<\/a>,\u201d which is being made at Destiladora del Valle de Tequila (NOM 1438<\/a>).<\/p>\n

\"New<\/p>\n\n

3) Efficiency Deficiency<\/h2>\n

While high agave prices led some producers to install super efficient diffusers to cut costs and speed up production, our blind tastings of these products over the last year have made tasters\u2019 opinions clear \u2013 products that use diffusers to separate the fibers from raw agave just don\u2019t make the cut. (The diffuser as a tool isn\u2019t in itself bad\u2013-like anything, it depends on how you use it.) But when a diffuser is used in this way, the tequilas they produced scored the lowest on average in 21 blind tastings by 410 bartenders and aficionados compared to traditionally-made products.<\/p>\n

Click to enlarge these charts, which show the average scores based on production type from all of our blind tasting events in 2019:<\/p>\n