Want more traffic to your Shopify store?<\/p>\n
Start a blog. Why?<\/p>\n
Look at Gymshark.<\/p>\n
Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month.<\/p>\n That\u2019s high-value SEO traffic<\/a> it can funnel to its product pages. All without relying on ads.<\/p>\n And here\u2019s the thing:<\/p>\n If you\u2019re not blogging, you\u2019re missing more than search traffic.<\/p>\n You\u2019re walking away from opportunities to connect with your audience and position yourself as a leader in your industry.<\/p>\n Let\u2019s fix that.<\/p>\n Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal).<\/p>\n Gymshark\u2019s blog<\/a>, Gymshark Central, pairs high-quality content with a sleek design.<\/p>\n It\u2019s one of the best Shopify blog examples I\u2019ve seen. Because it focuses on what actually works:<\/p>\n And it does all this while staying SEO-friendly.<\/p>\n It all starts with its optimized website architecture<\/a>. This includes well-thought-out categories such as:<\/p>\n Plus, the blog covers a wide range of topics in different content formats.<\/p>\n For instance, it has detailed guides for workout routines and inspirational lifestyle content.<\/p>\n And these aren\u2019t quick throwaway articles, either.<\/p>\n They\u2019re highly engaging content that captures attention and ranks well.<\/p>\n Case in point:<\/p>\n The article \u201cThe Six Best Bicep Exercises For Mass.\u201d<\/p>\n It\u2019s a 4,000-word guide that goes deep.<\/p>\n Each exercise comes with highly detailed instructions.<\/p>\n Every step includes a GIF showing how to do each exercise. (And features models decked out in Gymshark gear, of course.)<\/p>\n And it\u2019s not just filler.<\/p>\n The step-by-step guide, along with the visuals, works like your very own personal trainer.<\/p>\n Everything you need about proper form and technique is right there.<\/p>\n It\u2019s the kind of post you bookmark and come back to again and again.<\/p>\n The best part?<\/p>\n This post ranks high in search, bringing in highly qualified organic traffic every month.<\/p>\n It\u2019s getting visitors for keywords such as \u201cbicep workouts,\u201d and \u201cbest bicep exercises.\u201d<\/p>\n People searching for these terms are likely gym-goers\u2014Gymshark\u2019s target audience.<\/p>\n Sure, they might not be ready to buy yet. But these searches act as entry points into Gymshark\u2019s funnel.<\/p>\n That biceps article shows all the hallmarks of content that rank well in organic search.<\/p>\n It breaks down each exercise with easy, step-by-step instructions.<\/p>\n Plus, it includes GIFs of each move, so it\u2019s easier for readers to follow along.<\/p>\n This depth keeps readers engaged.<\/p>\n So, they spend more time on the page\u2014a signal Google uses to measure quality content.<\/p>\n What\u2019s more, the blog post follows basic search engine optimization.<\/a><\/p>\n For instance, meta tags use the target keyword:<\/p>\n Plus, the title is in an H1 tag:<\/p>\n And the internal links guide readers and search engines through a logical path:<\/p>\n These are SEO best practices<\/a> that help rank blogs for relevant keywords.<\/p>\n And the results speak for themselves.<\/p>\n The bicep blog post ranks for over 18K keywords and gets roughly 78K organic traffic every month.<\/p>\n That\u2019s the power of pairing high-quality content with smart SEO.<\/p>\n Stanley\u2019s blog<\/a> goes beyond just talking about its products. Instead, it paints a picture of an adventurous lifestyle.<\/p>\n This helps the business tap into its audience\u2019s adventurous spirit.<\/p>\n The strategy is clear:<\/p>\n By focusing on broader experiences, Stanley anchors its brand in universal experiences.<\/p>\n And embeds its products into these stories.<\/p>\n The result:<\/p>\n Stanley becomes a must-have for life\u2019s memorable moments. Like brewing coffee outdoors, for example.<\/p>\n This works because it transforms Stanley from a simple purchase into a lifestyle choice.<\/p>\n Readers start seeing Stanley products as part of the experiences they want to have. And this creates an emotional connection that goes beyond the product\u2019s practical use.<\/p>\n It\u2019s no longer about selling drinkware.<\/p>\n It\u2019s about selling a lifestyle, with Stanley a key part of achieving it.<\/p>\n How\u2019s that for selling without selling?<\/p>\n The brilliance of Stanley\u2019s blog is that it works as a key part of how the brand connects with people online.<\/p>\n It speaks to people at every stage:<\/p>\n Whether they\u2019re just learning about the brand, comparing options, or ready to buy.<\/p>\n For example:<\/p>\n For existing fans, you\u2019ll see posts like \u201cGive the Gift of Stanley Personalization.\u201d<\/p>\n These readers already know and love Stanley products. They\u2019re just looking for what\u2019s new.<\/p>\n For visitors who aren\u2019t shopping yet, Stanley shares stories like \u201cWomen in Conservation: Jennifer Schall.\u201d<\/p>\n These posts build connections through shared values before any product pitch.<\/p>\n Finally, for current customers, it offers practical content like \u201cHow to Properly Clean Your Stanley Gear.\u201d<\/p>\n These helpful guides keep customers coming back.<\/p>\n Because the blog has different types of content for different customers, it\u2019s not just a content hub.<\/p>\n It\u2019s a relationship-building tool.<\/p>\n And in ecommerce, this is a great foundation for channeling buyers to product pages, and driving repeat sales.<\/p>\n Darn Tough Vermont\u2019s<\/a> blog stays true to its roots.<\/p>\n It has the same down-to-earth, community-first vibe that fans of the brand love.<\/p>\n How does this manifest?<\/p>\n First of all, the blog prominently features on the homepage<\/p>\n (Unlike many ecommerce stores that hide their blogs in the footer. As if they don\u2019t really want you to find it.)<\/p>\n Here\u2019s what this tells us:<\/p>\n The blog isn\u2019t just an afterthought.<\/p>\n It\u2019s part of the website experience and shows that Darn Tough is more than a store\u2014it\u2019s a community.<\/p>\n This sense of community comes through in how its blog invites readers to explore.<\/p>\n For starters, it\u2019s easy to navigate.<\/p>\n There are two well-organized drop-down menus for blog categories.<\/p>\n One organizes content by topics like \u201cSock 101\u201d and \u201cMerino Wool.\u201d<\/p>\n The other lets you filter by activity, like \u201cHiking\u201d or \u201cSnow Sports.\u201d<\/p>\n It\u2019s a sign that it\u2019s considered the diverse interests of its readers.<\/p>\n Even the design reinforces this welcoming feel.<\/p>\n The clean, 3-column blog design is easy on the eyes.<\/p>\n And the search bar shows attention to detail.<\/p>\n Why?<\/p>\n It doesn\u2019t just shove products in your face. You can filter specifically for blog posts, too.<\/p>\n It\u2019s a small touch, but it makes browsing smoother. And honestly, more enjoyable.<\/p>\n And all this work is paying off.<\/p>\n The blog gets traffic from general search queries like \u201cbest socks for sweaty feet\u201d and \u201cski socks.\u201d<\/p>\n These non-branded keywords are incredibly valuable.<\/p>\n People searching for them aren\u2019t focused on a specific product. And they likely haven\u2019t formed strong brand preferences yet.<\/p>\n Reaching them at this stage gives Darn Tough the chance to guide their buying decisions.<\/p>\n Darn Tough knows how to hook readers still in the research phase.<\/p>\n It uses a storytelling framework that subtly primes people to buy. Without being pushy.<\/p>\n Take the article \u201cBest Socks for Sweaty Feet.\u201d<\/p>\n It follows a blog post template that informs and engages readers.<\/p>\n For example, it uses a first-person voice, which immediately lowers the reader\u2019s defenses (because it doesn\u2019t sound like a sales pitch.)<\/p>\n Then, there are the visuals:<\/p>\n Real-life images that feel authentic, not staged stock photos.<\/p>\n These make the content relatable and help boost credibility.<\/p>\n Finally, the product links fit naturally into the text.<\/p>\n All these subtle, non-intrusive elements leave a lasting impression.<\/p>\n Even if readers don\u2019t buy right away, they\u2019re likely to think of Darn Tough when it\u2019s time to buy premium socks.<\/p>\n That\u2019s how storytelling turns \u201cjust researching\u201d to \u201cI only buy Darn Tough.\u201d<\/p>\n Taut\u2019s<\/a> blog is an extension of its premium anti-aging supplements.<\/p>\n It educates with content focused on its audience\u2019s needs. And positions Taut as an authority in this competitive niche.<\/p>\n The blog design echoes the brand\u2019s high-end positioning:<\/p>\n It features bright, engaging visuals\u2014many showcasing women, its target audience.<\/p>\n And it pairs this with a light color palette and clean, modern typography.<\/p>\n The blog homepage sets the tone instantly.<\/p>\n Above the fold, a full-width section grabs attention with a bold image and a strong blog post title and description.<\/p>\n Scroll down, and you\u2019ll find the latest posts. With topics that align with its products, such as:<\/p>\n These posts go beyond surface-level content.<\/p>\n For example, the article on ingredients you can\u2019t mix in skincare provides detailed advice.<\/p>\n It breaks down exactly which ingredients to avoid mixing. Plus, the information is easy to skim, making it easy to see at a glance.<\/p>\n This helps readers make smarter choices. And shows them the brand knows its stuff.<\/p>\n And you know what?<\/p>\n When people see you as knowledgeable, they start to trust you. That trust positions your brand as an expert in your niche.<\/p>\n Taut shows it gets the SEO game by focusing on topical authority: a key strategy for dominating your niche in the SERPs.<\/p>\n Look through its content, and you\u2019ll notice multiple posts on the same topic.<\/p>\n This creates a web of content that Google loves.<\/p>\n Take collagen, for example.<\/p>\n It has various articles on this topic, such as:<\/p>\n Covering different angles of the same topic signals to search engines that the blog is an authoritative resource on the subject.<\/p>\n And it helps readers, too.<\/p>\n They can explore a topic in depth without leaving the site. This lowers bounce rates and increases engagement.<\/p>\n The cherry on top?<\/p>\n Many of its blog posts rank in various SERP features.<\/p>\n For instance:<\/p>\n It\u2019s on the first page of Google for terms like \u201ccollagen facial.\u201d<\/p>\n It also appears in the \u201cPeople Also Ask\u201d section for queries like \u201csuper collagen.\u201d<\/p>\n It\u2019s even in Google\u2019s AI overviews<\/a>.<\/p>\n It\u2019s hard to quantify exactly how much traffic this strategy drives without internal data.<\/p>\n But one thing is clear.<\/p>\n Creating topic clusters works.<\/p>\n Press London\u2019s<\/a> \u201cThe Squeeze Magazine\u201d doesn\u2019t feel like a traditional blog.<\/p>\n It looks and reads more like a wellness publication. Just the perfect fit for its health-conscious audience.<\/p>\n Notice the magazine-style layout that draws you in:<\/p>\n And the sharp curated photos that bring the content to life:<\/p>\n Plus, the zero clutter that creates a polished vibe:<\/p>\n Together, they complement the brand\u2019s simplicity and wellness.<\/p>\n But it\u2019s not just about looks.<\/p>\n The content also focuses on practical wellness advice its readers need.<\/p>\n And then smoothly connecting them to helpful products when relevant.<\/p>\n Take the article about hydration in winter.<\/p>\n Notice how it mentions its products naturally within the content.<\/p>\n This feels more like getting tips from a friend than a sales pitch.<\/p>\n And when people feel that way, trust builds and skepticism fades\u2014a step that needs to happen before anyone decides to buy.<\/p>\n Press London makes its blog work harder by using strategic internal links to drive sales.<\/p>\n It uses links to:<\/p>\n Look at these examples:<\/p>\n In \u201cThe 70\/30 Rule: Is This the Secret to Weight Loss?\u201d the article ends with a call to action to a product category page.<\/p>\n Perfect timing.<\/p>\n That\u2019s because after readers learn about a helpful approach to weight loss, they\u2019re ready to see products that support their new world view.<\/p>\n Now, in \u201cHow to Stay on Track After a Meal Plan,\u201d it uses keyword-optimized links to product pages.<\/p>\n This helps readers find the exact products they need when they\u2019re most interested.<\/p>\n (And it passes valuable SEO link juice, too.)<\/p>\n Lastly, in \u201cVitamin D: Benefits: The Signs of Deficiency, and How to Get More,\u201d it includes a link to a related article.<\/p>\n This keeps readers engaged, exploring connected topics they care about.<\/p>\n Here\u2019s the takeaway:<\/strong><\/p>\n Internal links aren\u2019t just navigation tools.<\/p>\n You can use them to guide readers to product pages so your Shopify blog becomes another sales channel.<\/p>\n And here\u2019s the bonus:<\/strong><\/p>\n Strategic internal linking also helps search engines crawl your site more efficiently.<\/p>\n It\u2019s not a magic bullet for rankings, but it strengthens your SEO foundation.<\/p>\n![\"Organic](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/02\/organic-research-gymshark-keywords.webp "\\"Organic")
<\/source><\/picture><\/figure>\n1. Gymshark \u2013 Health and Fitness Blog<\/h2>\n
\n
![\"Gymshark](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/gymshark-homepage.webp "\\"Gymshark")
<\/source><\/picture><\/figure>\n\n
![\"Gymshark](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/gymshark-blog-categories.webp "\\"Gymshark")
<\/source><\/picture><\/figure>\n![\"Gymshark](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/gymshark-guides-steps.webp "\\"Gymshark")
<\/source><\/picture><\/figure>\n![\"Gymshark](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/gymshark-biceps-guide.webp "\\"Gymshark")
<\/source><\/picture><\/figure>\n![](\"https:\/\/embed-ssl.wistia.com\/deliveries\/23b16f381da59764a268031314f49365d6f32308.jpg\")
<\/p><\/div>\n![\"Organic](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/organic-research-gymshark-positions.webp "\\"Organic")
<\/source><\/picture><\/figure>\nHow Gymshark Optimizes Content for Top SEO Rankings<\/h3>\n
<\/source><\/picture><\/figure>\n![\"Gymshark](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/gymshark-meta-tags.webp "\\"Gymshark")
<\/source><\/picture><\/figure>\n![\"Gymshark](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/gymshark-h1-tags.webp "\\"Gymshark")
<\/source><\/picture><\/figure>\n![\"Gymshark](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/gymshark-internal-links.webp "\\"Gymshark")
<\/source><\/picture><\/figure>\n![\"Organic](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/organic-research-gymshark-post-traffic.webp "\\"Organic")
<\/source><\/picture><\/figure>\n2. Stanley: Adventure & Lifestyle Blog<\/h2>\n
![\"Stanley](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/stanley-homepage.webp "\\"Stanley")
<\/source><\/picture><\/figure>\n![\"Stanley](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/stanley-blog-post.webp "\\"Stanley")
<\/source><\/picture><\/figure>\n![\"Stanley](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/stanley-coffee-blog-post.webp "\\"Stanley")
<\/source><\/picture><\/figure>\n![\"Stanley](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/stanley-collection-blog-post.webp "\\"Stanley")
<\/source><\/picture><\/figure>\nHow Stanley\u2019s Blog Strategy Drives Marketing Success<\/h3>\n
![\"Stanley](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/stanley-gift-blog-post.webp "\\"Stanley")
<\/source><\/picture><\/figure>\n![\"Stanley](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/stanley-woman-conservation-blog-post.webp "\\"Stanley")
<\/source><\/picture><\/figure>\n![\"Stanley](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/stanley-proper-cleaning-blog-post.webp "\\"Stanley")
<\/source><\/picture><\/figure>\n3. Darn Tough Vermont: Outdoor Lifestyle Blog<\/h2>\n
![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-homepage.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-blog-on-homepage.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-topic-dropdown.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-activity-dropdown.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-blog-column.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-search.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n![\"Organic](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/organic-research-darntough-positions.webp "\\"Organic")
<\/source><\/picture><\/figure>\nHow Darn Tough Engages Readers With Stories That Sell<\/h3>\n
![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-best-socks-blog.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-first-person-voice.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n<\/source><\/picture><\/figure>\n![\"Darntough](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/darntough-product-links.webp "\\"Darntough")
<\/source><\/picture><\/figure>\n4. Taut: Health Blog<\/h2>\n
![\"Taut](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/taut-homepage.webp "\\"Taut")
<\/source><\/picture><\/figure>\n![\"Taut](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/taut-blog-visuals.webp "\\"Taut")
<\/source><\/picture><\/figure>\n![\"Taut](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/taut-blog-feed.webp "\\"Taut")
<\/source><\/picture><\/figure>\n\n
![\"Taut](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/taut-latest-articles.webp "\\"Taut")
<\/source><\/picture><\/figure>\n![\"Taut](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/taut-skincare-blog-post.webp "\\"Taut")
<\/source><\/picture><\/figure>\nHow Taut Builds Topical Authority<\/h3>\n
\n
![\"Taut](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/google-serp-collagen-facial.webp "\\"Taut")
<\/picture><\/figure>\n<\/source><\/picture><\/figure>\n![\"People](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/people-also-ask-taut-result.webp "\\"People")
<\/source><\/picture><\/figure>\n![\"Google](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/google-ai-overview-taut.webp "\\"Google")
<\/source><\/picture><\/figure>\n5. Press London: Food Blog<\/h2>\n
![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-homepage.webp "\\"Press")
<\/source><\/picture><\/figure>\n![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-visuals.webp "\\"Press")
<\/source><\/picture><\/figure>\n![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-zero-clutter.webp "\\"Press")
<\/source><\/picture><\/figure>\n![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-hydration-blog-post.webp "\\"Press")
<\/source><\/picture><\/figure>\n![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-products-in-post.webp "\\"Press")
<\/source><\/picture><\/figure>\nHow the Squeeze Magazine Turns Blog Content Into Sales<\/h3>\n
\n
![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-cta.webp "\\"Press")
<\/source><\/picture><\/figure>\n![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-optimized-links.webp "\\"Press")
<\/source><\/picture><\/figure>\n![\"Press](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/press-london-read-more-cta.webp "\\"Press")
<\/source><\/picture><\/figure>\n6. Game of Bricks: Toy Blog<\/h2>\n
![\"Game](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-homepage.webp "\\"Game")
<\/source><\/picture><\/figure>\n![\"Game](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-lego-11031.webp "\\"Game")
<\/source><\/picture><\/figure>\n![\"Game](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-lego-plum-blossom.webp "\\"Game")
<\/source><\/picture><\/figure>\n![\"Game](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-brickheadz.webp "\\"Game")
<\/source><\/picture><\/figure>\n![\"Game](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/game-of-bricks-lighting-kits.webp "\\"Game")
<\/source><\/picture><\/figure>\n![\"Ruggable](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/ruggable-homepage.webp "\\"Ruggable")
<\/source><\/picture><\/figure>\n![\"Ruggable](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/ruggable-mobile-homepage.webp "\\"Ruggable")
<\/source><\/picture><\/figure>\n![\"Ruggable](\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/ruggable-blog-feed.webp "\\"Ruggable")
<\/source><\/picture><\/figure>\n