{"id":86826,"date":"2025-02-14T02:09:42","date_gmt":"2025-02-14T02:09:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/christmas-campaigns-are-here-just-to-put-a-smile-on-your-face-by-ira-nazarova-the-spotlight-team\/"},"modified":"2025-02-14T02:09:42","modified_gmt":"2025-02-14T02:09:42","slug":"christmas-campaigns-are-here-just-to-put-a-smile-on-your-face-by-ira-nazarova-the-spotlight-team","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=86826","title":{"rendered":"Christmas Campaigns are Here! Just to Put a Smile on Your Face | by Ira Nazarova | The Spotlight Team"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"c671\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\"><strong class=\"lz mv\">Christmas Campaigns are Here! Just to Put a Smile on Your Face<\/strong><\/p>\n<figure class=\"mz na nb nc nd ne mw mx paragraph-image\">\n<div role=\"button\" tabindex=\"0\" class=\"nf ng fj nh bh ni\">\n<div class=\"mw mx my\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*vadY_bNtenm44UqLjAR4lA.jpeg 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*vadY_bNtenm44UqLjAR4lA.jpeg 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*vadY_bNtenm44UqLjAR4lA.jpeg 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*vadY_bNtenm44UqLjAR4lA.jpeg 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*vadY_bNtenm44UqLjAR4lA.jpeg 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*vadY_bNtenm44UqLjAR4lA.jpeg 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*vadY_bNtenm44UqLjAR4lA.jpeg 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" type=\"image\/webp\"\/><source data-testid=\"og\" srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*vadY_bNtenm44UqLjAR4lA.jpeg 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*vadY_bNtenm44UqLjAR4lA.jpeg 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*vadY_bNtenm44UqLjAR4lA.jpeg 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*vadY_bNtenm44UqLjAR4lA.jpeg 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*vadY_bNtenm44UqLjAR4lA.jpeg 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*vadY_bNtenm44UqLjAR4lA.jpeg 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*vadY_bNtenm44UqLjAR4lA.jpeg 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\"\/><img alt=\"Photo by Denise Johnson on Unsplash. Christmas Campaigns are Here! Just to Put a Smile on Your Face\" class=\"bh ky nj c\" width=\"700\" height=\"467\" loading=\"eager\"\/><\/picture><\/div>\n<\/div>\n<\/figure>\n<p id=\"6ca5\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\">It\u2019s that time of the year again! This is when we all come together just to have a good time and feel the love \u2014 no competitiveness or sassiness between agencies to show who is best, just simply doing what they do best and giving everyone the joy they deserve.<\/p>\n<p>Many brands, such as Harvey Nichols, Pepsi, Coca-Cola, and McDonald\u2019s, have long histories of producing cheerful Christmas campaigns and activations that put their audiences in a happy place for the holidays.<\/p>\n<p>Here are some of our favorite picks for this year:<\/p>\n<p><strong class=\"lz mv\">John Lewis &amp; Partners and Waitrose &amp; Partners<\/strong><\/p>\n<figure class=\"mz na nb nc nd ne\"\/>\n<p id=\"5e72\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\">Christmas commercials are very special. We are talking about the ones that do not specifically promote a certain service or product but more\u2026 a feeling.<\/p>\n<p id=\"bd3d\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\"><a class=\"af nn\" href=\"https:\/\/www.johnlewis.com\/\" rel=\"noopener ugc nofollow\" target=\"_blank\">John Lewis &amp; Partners<\/a> have always been known for their heartwarming commercials for Christmas, and this time they decided to go with a nice little bedtime story-like campaign of a little girl in a small village who is trying to help a baby dragon she befriended to get along with the villagers. The purpose of the story: Christmas is about togetherness and everyone is welcome despite their differences.<\/p>\n<p id=\"93bc\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\"><strong class=\"lz mv\">HP \u2014 Get Real<\/strong><\/p>\n<p id=\"8b4a\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\">Making memories is a very important thing on Christmas, and we all love a good ol\u2019 family photo framed every year so we can remember the good times, right? Well, <a class=\"af nn\" href=\"http:\/\/hp.com\/getreal\" rel=\"noopener ugc nofollow\" target=\"_blank\">HP<\/a> knows the deal, and they decided to wake people up during that time of the year and \u2014 ironically \u2014 tell everyone to get off their phones\/tablets and get into the Christmas spirit. But here\u2019s the catch: it was very subtle and smooth how HP promoted their actual service of photo printing so these memories can be captured and kept forever. <\/p>\n<p>What was so captivating about this commercial is its amazing execution with spot-on visual effects. All thanks to award-winning director <a class=\"af nn\" href=\"https:\/\/www.thedrum.com\/news\/2019\/11\/12\/ads-we-hp-and-michel-gondry-reimagine-12-days-christmas-with-mobile-twist\" rel=\"noopener ugc nofollow\" target=\"_blank\">Michael Gondry, <\/a>who is well known for his dynamic short film and music video work.<\/p>\n<figure class=\"mz na nb nc nd ne\"\/>\n<p id=\"6f93\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\"><strong class=\"lz mv\">Santa Girl | Macy\u2019s Holiday Commercial <\/strong><\/p>\n<p>There\u2019s not much we can say about the simplicity of the story in <a class=\"af nn\" href=\"https:\/\/www.macys.com\/\" rel=\"noopener ugc nofollow\" target=\"_blank\">Macy\u2019s<\/a> Christmas campaign. You would expect big extravagant brands to do the most and go all out during that time of the year to show how glamorous they are, which is true, but they know better than that! Macy\u2019s decided to go with a simple heartwarming story about a young girl who actually wanted to be Santa Claus for Christmas. This ad also encourages defying gender norms if you think about it. Wouldn\u2019t you agree?<\/p>\n<figure class=\"mz na nb nc nd ne\"\/>\n<p id=\"0da5\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\"><strong class=\"lz mv\">Christmas is where we are | Myer<\/strong><\/p>\n<p>If you notice in both <a class=\"af nn\" href=\"https:\/\/www.myer.com.au\/c\/gifts\" rel=\"noopener ugc nofollow\" target=\"_blank\">Myer<\/a> and Macy\u2019s campaigns, the parents always want to make their kids happy on Christmas. What\u2019s amazing about this ad is that it shows the realness of Christmas \u2014 by now many young kids would be aware that Santa is not actually real, yet still they want to believe because their parents make it a reality. In Myer\u2019s campaign, we see that the father went all in to make sure his daughter gets the Christmas feel she\u2019s been aching for. Wherever the family is, Christmas will always be there.<\/p>\n<figure class=\"mz na nb nc nd ne\"\/>\n<p id=\"98b0\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\"><strong class=\"lz mv\">Amazon | Everybody Needs Somebody to Love<\/strong><\/p>\n<p>It wouldn\u2019t be Christmas without singing and dancing and many cheers. Somebody HAS to show that in their campaigns. Yes, emotional stories and funny sketches are a trend in holiday campaigns, but let\u2019s face it \u2014 we\u2019re here for the SHOW! <\/p>\n<p><a class=\"af nn\" href=\"http:\/\/www.luckygenerals.com\/\" rel=\"noopener ugc nofollow\" target=\"_blank\">Lucky Generals <\/a>agency made sure to give <a class=\"af nn\" href=\"http:\/\/www.amazon.com\" rel=\"noopener ugc nofollow\" target=\"_blank\">Amazon<\/a> the cheers they need to make everyone happy, simply by showing Amazon boxes with mouths singing and being carried around by different people. <\/p>\n<p>The singing boxes have been a main tradition in Amazon\u2019s campaigns, so we were so pleased to see them make a comeback. <\/p>\n<p>Side note: We all know where you\u2019re going to be shopping for presents. Let\u2019s be real \u2014 it\u2019s easier, faster, and much more convenient than going out and trying to find the perfect gift.<\/p>\n<figure class=\"mz na nb nc nd ne\"\/>\n<p id=\"48c3\" class=\"pw-post-body-paragraph lw lx ly lz b ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu lr bk\">HAPPY HOLIDAYS!<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Christmas Campaigns are Here! Just to Put a Smile on Your Face It\u2019s that time of the year again! This is when we all come together just to have a good time and feel the love \u2014 no competitiveness or sassiness between agencies to show who is best, just simply doing what they do best [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":86827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18719,336,844,10973,17425,4809,10461,2790,3705],"dealstore":[],"offerexpiration":[],"class_list":["post-86826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-campaigns","tag-christmas","tag-face","tag-ira","tag-nazarova","tag-put","tag-smile","tag-spotlight","tag-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Christmas Campaigns are Here! 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