{"id":86476,"date":"2025-02-13T21:41:50","date_gmt":"2025-02-13T21:41:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/thedesignair-sas-launches-new-fresh-gender-inclusive-uniform\/"},"modified":"2025-02-13T21:41:50","modified_gmt":"2025-02-13T21:41:50","slug":"thedesignair-sas-launches-new-fresh-gender-inclusive-uniform","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=86476","title":{"rendered":"TheDesignAir \u2013SAS launches new fresh gender-inclusive uniform"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>SAS has started to roll out a brand new uniform for it\u2019s 9,000 staff, \u201ccombining Scandinavian tradition with a fresh, forward-looking design,\u201d according to its press release. SAS has always taken a somewhat reserved approach to its uniforms, so it\u2019s nice to see a slightly more playful, modern twist on their threads albeit not as adventurous as we had hoped. <\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_moa_cabin_crew_field.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"43943\" data-permalink=\"https:\/\/thedesignair.net\/2025\/02\/13\/sas-launches-new-fresh-gender-inclusive-uniform\/sas_uniform_concept_moa_cabin_crew_field\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_moa_cabin_crew_field.jpg\" data-orig-size=\"2500,2452\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"SAS_uniform_concept_moa_cabin_crew_field\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_moa_cabin_crew_field.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_moa_cabin_crew_field.jpg?w=900\" width=\"900\" height=\"882\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_moa_cabin_crew_field.jpg?w=900\" alt=\"\" class=\"wp-image-43943\"\/><\/a><\/figure>\n<p>What is nice to see is the use of the royal and navy blues which adds the much needed injection of colour into an otherwise very professional and monochromatic aircraft interior palette. But the refresh isn\u2019t just a new look for the carrier. \u201cUpdating the uniform policy was a significant step forward in refreshing who we are as an airline. These changes reflect a more modern expression while maintaining our commitment to professionalism, safety, and care,\u201d says Pernille Ormholt Vang, Chief People Officer at SAS.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Our updated uniform | SAS\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/vU73YbTMjNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>Like many other airlines, the airline has involved the crew and other departments at SAS. This is an important part of the design process to help address fit, wear and practicality issues. The insights from this process have inspired what the airline call a \u201cmodern, functional, inclusive, and sustainable design \u2014 perfectly embodying SAS\u2019 Scandinavian values.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_adonis_ground_beach.jpg\"><img decoding=\"async\" data-attachment-id=\"43946\" data-permalink=\"https:\/\/thedesignair.net\/2025\/02\/13\/sas-launches-new-fresh-gender-inclusive-uniform\/sas_uniform_concept_adonis_ground_beach\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_adonis_ground_beach.jpg\" data-orig-size=\"2500,2037\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"SAS_uniform_concept_adonis_ground_beach\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_adonis_ground_beach.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_adonis_ground_beach.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"733\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_adonis_ground_beach.jpg?w=900\" alt=\"\" class=\"wp-image-43946\"\/><\/a><\/figure>\n<p>\u201cThe uniform is more than just a recognisable feature \u2014 it\u2019s a vital work tool for our colleagues and an expression of our strong heritage and identity,\u201d says Kristine Mayer, SAS Design Director. \u201cUniform trends often reflect the era in which they are worn, serving as a core expression of an airline\u2019s identity. As SAS has embarked on a new and exciting chapter, it\u2019s only fitting that we update our look. I believe this uniform will become iconic, representing modern Scandinavia on the global stage, as we always have.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Behind the Scenes: Updated uniform photoshoot | SAS\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_dnGOUe3Lb4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>SAS isn\u2019t a stranger to using fashion designers in the past, but there\u2019s no name associated with the uniform this time around, highlighting that it\u2019s been designed mainly in house. That said SAS state the silhouette draws inspiration from those iconic past SAS uniforms, designed by legendary names like Christian Dior and Calvin Klein. Beyond just the clothes the airline has also stated the new uniform is gender inclusive and much like other carriers including Avianca, the airline allows for optional sneakers, and SAS also allows visible tattoos and piercings, a way of enabling team members to showcase their personality.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_annika_flight_deck_meadow.jpg\"><img decoding=\"async\" data-attachment-id=\"43945\" data-permalink=\"https:\/\/thedesignair.net\/2025\/02\/13\/sas-launches-new-fresh-gender-inclusive-uniform\/sas_uniform_concept_annika_flight_deck_meadow\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_annika_flight_deck_meadow.jpg\" data-orig-size=\"2500,1547\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"SAS_uniform_concept_annika_flight_deck_meadow\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_annika_flight_deck_meadow.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_annika_flight_deck_meadow.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"556\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/02\/sas_uniform_concept_annika_flight_deck_meadow.jpg?w=900\" alt=\"\" class=\"wp-image-43945\"\/><\/a><\/figure>\n<p>\u201cEveryone in our company is unique, and it\u2019s important that we create a culture where colleagues feel confident expressing their identity,\u201d says Pernille Ormholt Vang. \u201cPeople are at the heart of everything we do, and by welcoming greater diversity of personal expression through initiatives like our gender-neutral uniform, we believe we become more relevant to the people and communities we serve.\u201d<\/p>\n<p>The rollout is already under way with old and new items coexisting during a yearlong transition.<\/p>\n<p><a href=\"https:\/\/www.flysas.com\/\"><em>www.flysas.com<\/em><\/a><\/p>\n<p><em>As I do every year,\u00a0<a href=\"https:\/\/www.paypal.com\/donate\/?cmd=_s-xclick&amp;hosted_button_id=PPBCVE3SFA5N2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>I ask on your kind support to keep things going<\/strong><\/a>. If you are able to donate \u2013 whatever amount \u2013 it all gets funnelled back in to the site, to keep the site full of content. And I thank you personally for your kind support<\/em>. <\/p>\n<p>\t\t\t<!-- .entry-footer --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>SAS has started to roll out a brand new uniform for it\u2019s 9,000 staff, \u201ccombining Scandinavian tradition with a fresh, forward-looking design,\u201d according to its press release. SAS has always taken a somewhat reserved approach to its uniforms, so it\u2019s nice to see a slightly more playful, modern twist on their threads albeit not as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":86477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[1864,42439,10851,30592,18332,3300],"dealstore":[],"offerexpiration":[],"class_list":["post-86476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-fresh","tag-genderinclusive","tag-launches","tag-sas","tag-thedesignair","tag-uniform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TheDesignAir \u2013SAS launches new fresh gender-inclusive uniform - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=86476\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TheDesignAir \u2013SAS launches new fresh gender-inclusive uniform - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"SAS has started to roll out a brand new uniform for it\u2019s 9,000 staff, \u201ccombining Scandinavian tradition with a fresh, forward-looking design,\u201d according to its press release. 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