{"id":86357,"date":"2025-02-13T20:07:15","date_gmt":"2025-02-13T20:07:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/developing-a-tasting-room-loyalty-program-part-2\/"},"modified":"2025-02-13T20:07:15","modified_gmt":"2025-02-13T20:07:15","slug":"developing-a-tasting-room-loyalty-program-part-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=86357","title":{"rendered":"Developing a Tasting Room Loyalty Program Part 2"},"content":{"rendered":"


\n<\/p>\n

\n

\nBy Dr Kathy Kelley–Professor of Horticultural Marketing and Business Management and Dana Ollendyke– Extension Associate<\/span><\/span><\/p>\n

\nIn our previous post<\/a>, we discussed what a loyalty program should do for your business–which, simply put,\u00a0<\/span><\/span>it should help increase your tasting room\u2019s profits! In this post, we will discuss developing an outline for your loyalty program.<\/span><\/span><\/div>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
A loyalty program rewards program (photo credit: iQoncept\/Dollar Photo Club).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\nThe great thing about
\noffering a loyalty program is that customers understand their basic function,
\nas they most likely belong to other programs. Regardless of the type of program
\nyou offer, consider these key questions:<\/span><\/p>\n

    \n
  • Your overall goal \u2013 what do you hope to achieve?<\/span><\/span><\/li>\n
  • Will charge customers to join the program, limit the number of members, or will enrollment be free?<\/span><\/span><\/li>\n
  • How will customer purchases will be recorded?<\/span><\/span><\/li>\n
  • What questions will you ask members that will help enhance the program and their experience?<\/span><\/span><\/li>\n
  • What purchases will \u201ccount\u201d towards loyalty program benefits, what can members redeem points on, and would a program co-developed with a complementary business be perceived as being even more attractive?<\/span><\/span><\/li>\n
  • How you will determine that loyalty has really been established?<\/span><\/span><\/li>\n
  • How and when might need to end the program (and steps for doing so)?<\/span><\/span><\/li>\n<\/ul>\n

    \nThe next post in this series will focus on your overall loyalty program goal.<\/span><\/span><\/p>\n

    <\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

    By Dr Kathy Kelley–Professor of Horticultural Marketing and Business Management and Dana Ollendyke– Extension Associate In our previous post, we discussed what a loyalty program should do for your business–which, simply put,\u00a0it should help increase your tasting room\u2019s profits! In this post, we will discuss developing an outline for your loyalty program. A loyalty program […]<\/p>\n","protected":false},"author":1,"featured_media":86358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[11654,15483,3341,13239,688,23650],"dealstore":[],"offerexpiration":[],"class_list":["post-86357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-developing","tag-loyalty","tag-part","tag-program","tag-room","tag-tasting"],"yoast_head":"\nDeveloping a Tasting Room Loyalty Program Part 2 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=86357\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing a Tasting Room Loyalty Program Part 2 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Dr Kathy Kelley–Professor of Horticultural Marketing and Business Management and Dana Ollendyke– Extension Associate In our previous post, we discussed what a loyalty program should do for your business–which, simply put,\u00a0it should help increase your tasting room\u2019s profits! 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