{"id":86129,"date":"2025-02-13T17:20:46","date_gmt":"2025-02-13T17:20:46","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/customer-retention-effective-tips-for-the-media-industry\/"},"modified":"2025-02-13T17:20:46","modified_gmt":"2025-02-13T17:20:46","slug":"customer-retention-effective-tips-for-the-media-industry","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=86129","title":{"rendered":"Customer retention \u2013 effective tips for the media industry"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/Customer-retention-for-media-industry-1024x683.jpg\" alt=\"Customer retention for media industry\" class=\"wp-image-14098\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/Customer-retention-for-media-industry-1024x683.jpg 1024w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/Customer-retention-for-media-industry-300x200.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/Customer-retention-for-media-industry-768x512.jpg 768w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/Customer-retention-for-media-industry-270x180.jpg 270w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/Customer-retention-for-media-industry-770x515.jpg 770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>As part of our new blog series focused on<br \/>\nthe media industry, we\u2019re looking at key areas to help publications and<br \/>\norganisations survive in today\u2019s digital arena. In our last article, we<br \/>\nexplored <a href=\"https:\/\/blog.atinternet.com\/en\/ad-blocker-tactics-for-media-groups-3-ways-to-optimise-web-content\/\">ad blockers<\/a> and how media companies can work around<br \/>\nthe challenges they present. Next up is audience retention!<\/p>\n<h2><strong>Part 2: Techniques for retaining online visitors <\/strong><\/h2>\n<p><em>The second article in our blog series looks at ways media organisations and companies can work to retain customers and incentivise them to remain loyal to a site. What\u2019s the best way to measure visitor loyalty and retention? How can media content producers reduce the impact of the churn rate and boost audience value over the long term?<\/em> <\/p>\n<p>It\u2019s well known that retaining an existing audience is far less costly than acquiring or converting a new one. Acquisition expenses can chew straight through marketing and advertising budgets. Keeping hold of your old customers on the other hand is a far more lucrative approach \u2013 a 5% increase in retention can increase profits by up to 95%. <\/p>\n<h2><strong>What is customer retention? \u2013 in 100 words\u2026<\/strong><\/h2>\n<p>Customer<br \/>\nretention can be divided into three sub categories. <strong>Classic retention<\/strong>, also known as Day N or Retention by Day for an<br \/>\napp or a website, is the percent of new users who returned on a specific day \u2013<br \/>\nit gives a decent view of the ability of an app or site to retain a customer. <strong>Range retention<\/strong> is similar to classic<br \/>\nretention, but with a measurement time period that spans multiple days, while <strong>rolling<\/strong> or <strong>return retention<\/strong> is the percent of new users who return on or after<br \/>\na specific day.<\/p>\n<p>The benefits of keeping hold of your audience<br \/>\nbase are far reaching \u2013 you can secure new revenue from existing customers in<br \/>\nthe form of repeat purchases, boost subscription rates, initiate repeated<br \/>\narticle viewing and generate additional purchases. It\u2019s also an effective way<br \/>\nto help maintain and increase ad impressions over time as well as keep your<br \/>\naudience re-circulating through your brand\u2019s network of linked sites. <\/p>\n<p>The three guiding principles of customer<br \/>\nretention are:<\/p>\n<ul>\n<li>Understand your customers \u2013 paid vs organic sources generate visitors<br \/>\nwith varying rates of loyalty<\/li>\n<li>Segment them into relevant groups<\/li>\n<li>Create a strategy to efficiently target them<\/li>\n<\/ul>\n<h2><strong>And the KPIs?<\/strong><\/h2>\n<p>The essential customer retention KPIs to<br \/>\nconsider are \u2013<\/p>\n<ul>\n<li>the frequency of customer visits<\/li>\n<li>the percentage of repeat visits<\/li>\n<li>subscription rates to a particular site<\/li>\n<li>the ROI<\/li>\n<li>user loyalty or inversely, churn rate <\/li>\n<\/ul>\n<table style=\"height: 250px;\" border=\"1\" width=\"687\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td>\n<p>\u00a0<\/p>\n<p><strong>All sources are not created equally \u2013 How to maximise loyalty with different mediums<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>There are numerous ways to drive traffic to a website, these include pay per click (PPC), or search engine advertising (SEA) in the US, SEO from organic searches, affiliate blogs (which can bring in higher quality traffic), displays such as banner ads (which give a higher reach but low clickthrough rate), and social media. They all drive different levels and varying qualities of traffic \u2013 and in turn entail different levels of loyalty. Marketing sources tend to generate more unique visitors than organic sources, but organic sources often bring in more loyal visitors.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>When marketers are deciding how to allocate their budgets, they usually only study traffic volumes, conversions and ROI. However, it is vital to take softer metrics \u2013 notably user retention \u2013 into account to provide longer term value and create user loyalty. All with the aim of generating repeat purchases and brand advocacy. <br \/>AT Internet\u2019s advanced <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.atinternet.com\/en\/product\/user-insights\/\" target=\"_blank\">web analytics solution<\/a> in partnership with <a href=\"https:\/\/www.atinternet.com\/en\/solution\/partners\/batch\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Batch\u2019s<\/a> mobile CRM platform offer a user-friendly way of visualising visitor loyalty and churn rates and improve your retention levels. Read on to learn more! <\/p>\n<h2><strong>Understanding your customers \u2013 repeat visitors and frequency <\/strong><br \/><\/h2>\n<p>Analysing the<br \/>\nbehaviour of visitors is essential for understanding audience loyalty, and to<br \/>\ncarry out a thorough analysis, you need <a href=\"https:\/\/blog.atinternet.com\/en\/tag\/data-quality\/\">optimal and quality data<\/a>. Using retention graphs is an effective way of visualising repeat<br \/>\nvisitors.<\/p>\n<p>A<br \/>\nretention graph or matrix makes it simple to compare different aspects of your<br \/>\nvisitor population \u2013 however its main advantage is that you can focus on<br \/>\nspecific campaigns, sites and the different devices used. Obtaining a holistic view of repeat visits through cross-device analysis will help you<br \/>\ncomprehend not only who is visiting your sites, but also how often. <\/p>\n<p>The graphs<a> <\/a>below show which sources have resulted in the most engaged users over a certain time period, which version of a mobile app retains the most users, and the impact of specific campaigns and publications.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/rention-screenshot-for-blog-final-1-1024x576.jpg\" alt=\"Retention media companies\" class=\"wp-image-14157\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/rention-screenshot-for-blog-final-1-1024x576.jpg 1024w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/rention-screenshot-for-blog-final-1-300x169.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/05\/rention-screenshot-for-blog-final-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<\/div>\n<p>To find<br \/>\nout more about retention graphs, check out our <a href=\"https:\/\/blog.atinternet.com\/en\/app-analytics-how-to-read-a-retention-graph\/\">blog<\/a>. <\/p>\n<p>After<br \/>\nyou\u2019ve understood the nature of user visits and frequency, it\u2019s important to ascertain<br \/>\nwho your most loyal users are and where they come from.<\/p>\n<h2><strong>User segmentation<\/strong><\/h2>\n<p>Digital<br \/>\nanalytics and segmentation can help you deepen brand engagement, increase<br \/>\nvisitor spend, create brand ambassadors, and predict Customer Lifetime Value<br \/>\n(CLV).<\/p>\n<p>Media companies can use analytics to drive<br \/>\ntheir retention actions and segment their audience. This will obviously involve<br \/>\ndifferent methods depending on the type of media organisation but can include<br \/>\nsome of the following groups:<\/p>\n<ul>\n<li>The most and least frequent users and the longest-term loyal users<\/li>\n<li>Recent or new subscribers<\/li>\n<li>Specific themes (such as \u2018culture\u2019) or publication titles (e.g. Le Monde)<\/li>\n<li>Specific publication usage to identify new possibilities for crossover<br \/>\nsubscription offers<\/li>\n<\/ul>\n<p>Finally, it is essential to segment<br \/>\npopulations that are at risk of churning. For media publications and<br \/>\nsubscriptions, you might segment on subscribers who visit your site less<br \/>\nfrequently (churn indicators obviously vary between companies).<\/p>\n<h2><strong>Tracking and targeting users<\/strong><\/h2>\n<p>Once the segments have been identified, it<br \/>\nis important to track and target users across their devices. Cross-device usage<br \/>\nis essential to measure as it will significantly affect your analyses. Online<br \/>\naudiences are likely to use a range of devices to visit a site on any given day,<br \/>\nand this can be difficult to recognise. Users can often appear to leave a<br \/>\nparticular site or app, when they have in fact simply changed device.<br \/>\nHarnessing cross-device analytics is therefore crucial to obtain an accurate<br \/>\nview of how users interact with your content and media brand. One way to do<br \/>\nthis is to encourage your audience to login permanently to all your sites.<\/p>\n<p>Permanent login is where a user remains<br \/>\nsigned in across connected sites thanks to cookies and the \u2018remember me\u2019<br \/>\noption. It will give you an insight into audience behaviour and provide a more<br \/>\nreliable level of cross-device measurement. <\/p>\n<p>A more effective method is single sign-on<br \/>\n(SSO) where a user only needs to login to a single account to be recognised<br \/>\nacross a network of sites belonging to a particular publisher or media group.<br \/>\nThis goes a step further than permanent login by making it easier and more<br \/>\nappealing for a user to login \u2013 they only<br \/>\nhave to sign in once to get access to all their accounts across a range of<br \/>\nsites. It is an efficient way to gain a comprehensive overview<br \/>\nof cross-device usage and reliably measure your audience. <\/p>\n<p>A recent <a href=\"https:\/\/digiday.com\/media\/french-media-talks-collaborating-unified-login-system\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">initiative in France<\/a>, spearheaded by AT Internet customers such as L\u2019Equipe, Les Echos-Le Parisien, Lagard\u00e8re Active, Le Monde and Radio France aimed to encourage this practice across the industry and pave the way for solid and more accurate cross-device\/platform analysis. <\/p>\n<h2><strong>How can these insights help you increase retention of other less loyal visitors? How can you identify and reduce churn rates? <\/strong><\/h2>\n<p>A great place to start is with AT Internet\u2019s cutting edge digital analytics solution, the mobile CRM platform provided by our partner <a href=\"https:\/\/www.atinternet.com\/en\/solution\/partners\/batch\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Batch<\/a> and our upcoming RFE module. By gaining a solid understanding of visitor loyalty and churn rates, you can take proactive measures to boost your retention levels.<\/p>\n<h2><strong>AT Internet\u2019s <em>User Insights<\/em><\/strong><\/h2>\n<p>An integral part of AT Internet\u2019s <em>Analytics Suite<\/em>, <em>User Insights<\/em> provides an accurate and comprehensive view of the<br \/>\nuser journey across all your brand\u2019s digital touchpoints. Featuring Retention,<br \/>\nFrequency, Overlap and Sequences reports, <em>User<br \/>\nInsights<\/em> puts you in the driving seat to manage your cross-source,<br \/>\n-campaign, -device and cross-site analysis. With a complete overview of user<br \/>\nactivity and a 360\u00b0 vision of consumer behaviour, you\u2019ll be in the best<br \/>\nposition to carry out a strong analysis and make the right decisions based on<br \/>\nthe most relevant metrics. You\u2019ll be perfectly positioned to analyse the<br \/>\nbehaviour of the data and segment it per offer, promotion, campaign, device and<br \/>\nsource\/platform.<\/p>\n<h2><strong>Batch<\/strong><\/h2>\n<p>An AT Internet technological partner, Batch<br \/>\nis a mobile CRM and push-notification platform that allows users to customise their<br \/>\naudiences by generating segments using analytics data and sending personalised<br \/>\nnotifications to these custom audiences. It enables you to optimise campaign<br \/>\nperformance by making the most of your push campaigns\u2019 history and results to<br \/>\nadapt messaging and boost conversions. By using AT Internet segments in Batch,<br \/>\nyou can retarget certain groups according to conversion data from previous<br \/>\ncampaigns (such as notification opens, purchases, clicks, etc.). It is then<br \/>\npossible to automatically track the effectiveness of your push notification<br \/>\ncampaigns directly in your <em>Analytics<br \/>\nSuite<\/em> dashboards. Armed with your analytics data and Batch push<br \/>\nnotifications, you can significantly reduce churn by targeting at-risk or<br \/>\nchurned segments, and then sending them relevant notifications with special<br \/>\noffers to re-align them as solid subscribers. <strong>\u00a0<\/strong><\/p>\n<h2><strong>RFE<\/strong><\/h2>\n<p>Recency\/Frequency\/Engagement is a module coming soon from<br \/>\nAT Internet that intelligently segments users and classifies them into groups<br \/>\nof loyal, semi-loyal and lost users. Designed to help you increase the<br \/>\nretention of less loyal visitors it identifies your semi-loyal users so you can<br \/>\nsee who is at risk of churning and find ways to encourage them to stay with<br \/>\nyou.<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2><strong>Shifting sands for the media industry\u2026<\/strong><\/h2>\n<p> Despite the bleak outlook a couple of years ago that digital media consumers were unlikely to pay for content, content producers are now increasingly turning to ways of keeping customers loyal and measuring different aspects of customer retention.<\/p>\n<p>The focus has essentially shifted from converting new customers into subscribers to keeping hold of current ones and giving them a valuable Return on Experience (ROX). According to Chief Commercial Officer Tor Jacobsen of Swedish daily tabloid <em>Svenska Dagbladet<\/em>, following a study on the content people read after subscribing \u2013 \u201chiring editors to work on specific content is more effective for retention than conversion.\u201d <\/p>\n<p> He added, \u201cWork with digital churn is more important than ever, we are going from a sale- and volume-driven phase where we\u2019ve had a tremendous growth in new subscribers, to a phase where we concentrate on keeping the subscribers and making them happy. You need to do a lot of different activities; we are approaching the different customer steps in a much more targeted way: onboarding, anti-churn work with existing customers, loyalty programs, win back. These steps all need different actions.\u201d<\/p>\n<p>Keen to learn more about measuring and improving retention for media groups? Head straight over to our latest guide \u2013 \u201c<a href=\"https:\/\/content.atinternet.com\/digital-analytics-for-media-groups\/?xtatc=PUB-%5bMedia_guide%5d-%5bdiscover%5d-%5bEN%5d\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Winning the data game \u2013 Digital analytics tactics for media groups<\/a>\u201d.<\/p>\n<figure class=\"wp-block-image\"><a class=\"goal\" href=\"https:\/\/content.atinternet.com\/digital-analytics-for-media-groups\/?xtatc=PUB-[Media_guide]-[inpost]\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"790\" height=\"250\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/04\/digital-analytics-tactics-for-media-groups-banner.jpg\" alt=\"Digital analytics tactics for media groups - Guide\" class=\"wp-image-13962\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/04\/digital-analytics-tactics-for-media-groups-banner.jpg 790w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/04\/digital-analytics-tactics-for-media-groups-banner-300x95.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/04\/digital-analytics-tactics-for-media-groups-banner-768x243.jpg 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\"\/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As part of our new blog series focused on the media industry, we\u2019re looking at key areas to help publications and organisations survive in today\u2019s digital arena. In our last article, we explored ad blockers and how media companies can work around the challenges they present. Next up is audience retention! Part 2: Techniques for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":86130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13092,5227,11315,10999,14962,3535],"dealstore":[],"offerexpiration":[],"class_list":["post-86129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-customer","tag-effective","tag-industry","tag-media","tag-retention","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer retention \u2013 effective tips for the media industry - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=86129\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer retention \u2013 effective tips for the media industry - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As part of our new blog series focused on the media industry, we\u2019re looking at key areas to help publications and organisations survive in today\u2019s digital arena. In our last article, we explored ad blockers and how media companies can work around the challenges they present. Next up is audience retention! Part 2: Techniques for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=86129\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T17:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=86129#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=86129\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Customer retention \u2013 effective tips for the media industry\",\"datePublished\":\"2025-02-13T17:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=86129\"},\"wordCount\":1816,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=86129#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg\",\"keywords\":[\"Customer\",\"Effective\",\"Industry\",\"media\",\"retention\",\"Tips\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=86129#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=86129\",\"url\":\"https:\/\/fivemor.com\/?p=86129\",\"name\":\"Customer retention \u2013 effective tips for the media industry - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=86129#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=86129#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg\",\"datePublished\":\"2025-02-13T17:20:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=86129#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=86129\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=86129#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=86129#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer retention \u2013 effective tips for the media industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer retention \u2013 effective tips for the media industry - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=86129","og_locale":"en_US","og_type":"article","og_title":"Customer retention \u2013 effective tips for the media industry - Som2ny Network","og_description":"As part of our new blog series focused on the media industry, we\u2019re looking at key areas to help publications and organisations survive in today\u2019s digital arena. In our last article, we explored ad blockers and how media companies can work around the challenges they present. Next up is audience retention! Part 2: Techniques for [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=86129","og_site_name":"Som2ny Network","article_published_time":"2025-02-13T17:20:46+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=86129#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=86129"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Customer retention \u2013 effective tips for the media industry","datePublished":"2025-02-13T17:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=86129"},"wordCount":1816,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=86129#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg","keywords":["Customer","Effective","Industry","media","retention","Tips"],"articleSection":["Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=86129#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=86129","url":"https:\/\/fivemor.com\/?p=86129","name":"Customer retention \u2013 effective tips for the media industry - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=86129#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=86129#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg","datePublished":"2025-02-13T17:20:46+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=86129#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=86129"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=86129#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Customer-retention-for-media-industry-1024x683.jpg","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=86129#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Customer retention \u2013 effective tips for the media industry"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/86129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86129"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/86129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/86130"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86129"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=86129"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=86129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}