{"id":84593,"date":"2025-02-12T20:58:44","date_gmt":"2025-02-12T20:58:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-15\/"},"modified":"2025-02-12T20:58:44","modified_gmt":"2025-02-12T20:58:44","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-15","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=84593","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>J. Lohr Holding Its Ground Amid Tough Wine Market<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/02\/12\/\" title=\"Click to see that day's daily archive\">February 12, 2025<\/a><\/span><\/p>\n<p><span class=\"im\">J. Lohr has long ranked among California wine\u2019s leaders in the accessibly priced premium segment.<span id=\"more-36903\"\/> The family-owned winery, which celebrated its 50th anniversary last year, now owns some 4,000 acres of land, mostly in California\u2019s Central Coast, but also further afoot in Napa Valley, with total production of 1.7 million cases. The J. Lohr Estates tier\u2014at 1.4 million cases in 2024, according to Impact Databank\u2014is among <a href=\"https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/ksDHiJRIICVcpEZ0s9HB_w~~\/AAQRxRA~\/RO7vnw8n45Mdh59olmn59ww6q_meo7HIKzTq1uQH5dDqzrgmqOWEgZ3Q1blPcNyN9INuV5WKW3qIaxOzypcLPXM66ivvvCj5vGNMjCQNh4hm2tk_9QAG-R6UqmxiqWbW3kB0IYs1RMg5YkCTjaBjxAG9ZM9KriGIXEZdhdislWoENOXL9MO5Vuue7tkhQ0MmJsJ-mzfFa0tPTWOcAep1YJ_w-qSKf8fBOrClEm6anBoQ6Tij6bMm-wGMP_ZNcx4p\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/ksDHiJRIICVcpEZ0s9HB_w~~\/AAQRxRA~\/RO7vnw8n45Mdh59olmn59ww6q_meo7HIKzTq1uQH5dDqzrgmqOWEgZ3Q1blPcNyN9INuV5WKW3qIaxOzypcLPXM66ivvvCj5vGNMjCQNh4hm2tk_9QAG-R6UqmxiqWbW3kB0IYs1RMg5YkCTjaBjxAG9ZM9KriGIXEZdhdislWoENOXL9MO5Vuue7tkhQ0MmJsJ-mzfFa0tPTWOcAep1YJ_w-qSKf8fBOrClEm6anBoQ6Tij6bMm-wGMP_ZNcx4p&amp;source=gmail&amp;ust=1739456759967000&amp;usg=AOvVaw1jExbWCU9tUeAeSTuZH5by\">a handful of million-case brands retailing at above $15<\/a> in the U.S. market, and managed to hold roughly flat last year despite the tough conditions.<\/span><\/p>\n<p>\u201cThere\u2019s still a lot of opportunity in this industry, and there\u2019s going to be a big shakeout, without a doubt,\u201d CEO Steve Lohr says of the wine market. \u201cIt\u2019s happening right now with wineries being sold on a regular basis, and there\u2019ll be a lot more of those\u2014but we won\u2019t be one of them. We\u2019re here for the long term.\u201d<\/p>\n<p>Among its recent moves, J. Lohr unveiled new packaging for its Ariel line of alcohol-free wines. The redesign features lighter-weight bottles, a new label, and a screwcap and is rolling out over the first quarter of this year. Ariel grew 10% to 81,000 cases in the U.S. last year, according to Impact Databank.<\/p>\n<p><span class=\"im\">The bulk of J. Lohr\u2019s volume is in the 1.4-million-case Estates tier, sourced exclusively from J. Lohr vineyards in Monterey County and Paso Robles. The lineup is led by Seven Oaks Cabernet, a Paso Robles-grown Cabernet Sauvignon that has reigned on and off as the top-selling appellation Cabernet in the $10-$20 segment by sales value, recently holding the No.-1 spot for 13 weeks last year, according to Nielsen. Riverstone Chardonnay is the Estates tier\u2019s second-most popular wine and was repacked last year.<\/span><\/p>\n<p>The company has also made inroads at the higher end with wines like its Vineyard Series ($22-$60 a 750-ml.), which has volume of around 50,000 cases. While Cabernet Sauvignon and Chardonnay are predominant, Sauvignon Blanc, Pinot Noir, Grenache-based ros\u00e9, and a late harvest Riesling are also part of the Vineyard Series, which also includes J. Lohr\u2019s sole Napa Cabernet, Carol\u2019s Vineyard, sourced from a 31-acre vineyard named for founder Jerry Lohr\u2019s late wife.<\/p>\n<p> Other upscale wines in the portfolio include a Signature Cabernet Sauvignon ($100 a 750-ml.) from the company\u2019s best Paso Robles plots; the Cuvee Series, a trio of red blends priced at $50; a Pure Paso proprietary red blend ($27), up 12% to 34,000 cases in 2024; and the Gesture line ($35-$45), a winery- and DTC-exclusive that focuses on Rh\u00f4ne varietals and blends.\u00a0<span class=\"im\"\/><\/p>\n<p>Lohr says that while the winery has been approached by prospective buyers over the years, the family-owned company will remain independent. \u201cWe\u2019re family owned, it\u2019s the definition of who we are,\u201d he says. \u201cInvariably what happens when you sell your winery and somebody else starts trading on that good name that you spent decades building is that it may then water down the legacy, and take down the quality that you built your reputation on.\u201d<em>\u2014Julia Higgins<\/em><\/p>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/j-lohr\/\" rel=\"tag\">J. Lohr<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>J. Lohr Holding Its Ground Amid Tough Wine Market February 12, 2025 J. Lohr has long ranked among California wine\u2019s leaders in the accessibly priced premium segment. The family-owned winery, which celebrated its 50th anniversary last year, now owns some 4,000 acres of land, mostly in California\u2019s Central Coast, but also further afoot in Napa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-84593","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=84593\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"J. 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