{"id":84581,"date":"2025-02-12T20:50:22","date_gmt":"2025-02-12T20:50:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/verve-hires-industry-veteran-grant-gudgel-as-new-senior-vice-president-of-marketing\/"},"modified":"2025-02-12T20:50:22","modified_gmt":"2025-02-12T20:50:22","slug":"verve-hires-industry-veteran-grant-gudgel-as-new-senior-vice-president-of-marketing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=84581","title":{"rendered":"Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verve\u2019s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company\u2019s leadership team at a time when it\u2019s looking to challenge legacy industry conventions and rewrite the advertising playbook in an identity-challenged landscape.<\/p>\n<p>Gudgel has spent his entire career in the digital advertising space. He spent four years in leadership roles at Teads, where he rolled out and ran all North American operations of Teads Studio, an interactive dynamic creative optimization (DCO) platform for video. More recently he has worked as an independent consultant and advisor on product strategy and M&amp;A in the industry. He previously co-founded an early in-app video ad platform that was acquired by Voodoo.<\/p>\n<p>\u201cGrant\u2019s broad tech and advertising background, as well as his creative approach to problem-solving modern ad tech challenges, make him a perfect fit to drive forward Verve\u2019s vision to lead the industry in ID-less technologies that we believe offer unmatched opportunities for brands.\u201d said Verve CEO, Remco Westerman. \u201cGrant\u2019s approach aligns well with Verve\u2019s desire to challenge convention and propose better ways of driving media value for our clients.\u201d<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>This appointment follows a momentum-filled 2024 for Verve that included:<\/p>\n<p>\u2013 Acquiring Jun Group for \u20ac170 million<br \/>\u2013 Launching Verve\u2019s purpose-built Brand+ and Performance+ marketplaces<br \/>\u2013 Releasing new industry-defining research on in-app privacy trends<br \/>\u2013 The rollout of ATOM 3.0 bringing ID-less, on-device behavioral targeting to 10,000+ apps<br \/>\u2013 Emerging as the most popular mobile SSP in North America on Google and Apple app stores<\/p>\n<p>\u201cIt\u2019s refreshing to be at a company that is laser-focused on finding opportunities in overlooked places,\u201d said Grant Gudgel. \u201cVerve, thanks to the unmatched value it has unlocked with its patented ATOM technology and other outstanding ID-less targeting solutions, is rewriting how our industry thinks about delivering media outcomes at a time when \u2018best-practice\u2019 programmatic tactics suffer from an unfortunate trifecta of audience signal loss, over competition in limited channels and resultant diminishing returns. Verve\u2019s ID-less approach opens up attention-rich cross-channel inventory that has been historically undersold and undervalued.\u201d<\/p>\n<p>Gudgel\u2019s appointment further bolsters the firm\u2019s leadership team following the July hiring of Alex Stil as Chief Commercial Officer. Gudgel\u2019s responsibilities will include further integration of recent acquisitions under the Verve brand, supporting the growth of Verve\u2019s agency and brand-facing business and he plans to help Verve differentiate itself and build on its strengths around ID-less, mobile, DOOH, and CTV inventory. His leadership in transforming large-scale organizations and fostering enterprise-scale services will be instrumental in advancing Verve\u2019s demand-side business, particularly following the recent acquisition of Jun Group, which significantly expanded Verve\u2019s demand-side capabilities.<\/p>\n<p><strong>About Verve<\/strong><br \/>Verve (\u201cVerve\u201d or the \u201cCompany\u201d, ISIN: SE0018538068; ticker: VER \/ M8G) is a fast-growing, profitable digital media company that provides AI-driven ad-software solutions. Verve matches global advertiser demand with publisher ad-supply, enhancing results through first-party data from its own content. Aligned with our mission, \u201cLet\u2019s make media better,\u201d the company focuses on enabling better outcomes for brands, agencies, and publishers with responsible advertising solutions, with an emphasis on emerging media channels. Verve\u2019s main operational presence is in North America and Europe, and it is registered as a Societas Europaea in Sweden (registration number 517100-0143). Its shares are listed on the Nasdaq First North Premier Growth Market in Stockholm and the Scale segment of the Frankfurt Stock Exchange. The company has two secured bonds listed on Nasdaq Stockholm and the Frankfurt Stock Exchange Open Market. Verve\u2019s certified advisor on the Nasdaq First North Premier Growth Market is FNCA Sweden AB; contact info:\u00a0<a href=\"https:\/\/adtechdaily.com\/2025\/02\/12\/verve-hires-industry-veteran-grant-gudgel-as-new-senior-vice-president-of-marketing\/mailto:info@fnca.se\" target=\"_blank\" rel=\"noreferrer noopener\">info@fnca.se<\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verve\u2019s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company\u2019s leadership [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13770,41822,41824,41661,11315,8402,4949,4679,41823,11047,2448],"dealstore":[],"offerexpiration":[],"class_list":["post-84581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-grant","tag-grant-gudgel","tag-gudgel","tag-hires","tag-industry","tag-marketing","tag-president","tag-senior","tag-verve","tag-veteran","tag-vice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=84581\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. 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