In a bid to tackle the often-overlooked issue of men\u2019s mental health, McColl\u2019s Brewery<\/a> has embarked on a groundbreaking initiative. The Mayday project, a nationwide collaboration involving six other breweries and 25 venues across the UK, aims to raise funds and shatter the stigma surrounding men\u2019s mental well-being.<\/p>\n At the helm of this project are Danny McColl, the brewery\u2019s owner, and Simon Whittington, the head brewer. Danny, who grapples with ongoing mental health challenges, found solace in channelling his experiences into a cause that resonates deeply with him. \u201cFor me, it was work-life balance which swelled into making my mental health a massive issue. The workload became a crucial tipping point. I was overwhelmed,\u201d<\/em> Danny candidly shared.<\/p>\n The Mayday project doesn\u2019t just stop at brewing exceptional beers; it\u2019s a catalyst for vital conversations. Danny says, \u201cThis project is a way to help men to talk, get out of the situation they\u2019re in and realise there\u2019s help out there. We want to develop the conversation and try to break down the macho stigma of blokes and beer.\u201d<\/em><\/p>\n Working with renowned breweries like Roosters Brewery Co., Abbeydale Brewery and Attic Brew Co., McColl\u2019s Brewery has crafted a series of special edition beers, each carrying a message of hope and resilience. From the Perfect Circle Session Cold IPA to the Parachute Pale Ale, these beers symbolise unity in addressing mental health challenges. 15p from every can and pint sold will be divided between men\u2019s health causes Man Up?<\/a>, The Grieving Pint<\/a> and Men\u2019s Pie Club<\/a> \u2013 once the beers have sold out.<\/p>\n Simon Whittington emphasised the power of collective effort, stating, \u201cIt\u2019s been amazing to see that although every brewery produces beer, everyone goes about it in a slightly different way.\u201d<\/em> He believes Mayday is a testament to the brewing community\u2019s solidarity in tackling real-world issues.<\/p>\n\n Chris Smith, Programme Manager at Men\u2019s Pie Club, lauded McColl\u2019s innovative approach to leverage the brewing community\u2019s reach to spark meaningful conversations. \u201cThe Mayday project builds on McColl\u2019s innovative efforts in using the inherent value of beer and its wider community to connect people and to facilitate conversations in an approachable and accessible way,\u201d <\/em>Chris remarked.<\/p>\n Supported by BarthHaas X<\/a>, a leading hop supplier, the Mayday project isn\u2019t just about raising awareness; it\u2019s about fostering a culture of openness and support. As the Mayday beers hit the shelves of participating venues across the UK, they carry with them a message of hope.<\/p>\n The Mayday beers are:<\/p>\n \u2022 Roosters Brewery Co. x McColl\u2019s Brewery<\/strong>\u00a0Perfect Circle (4.3%) Session Cold IPA<\/p>\n \u2022 Moor Beer x McColl\u2019s Brewery<\/strong>\u00a0Changing Minds (2.5%) Hoppy Table Beer<\/p>\n \u2022 McColl\u2019s Brewery x Abbeydale Brewery<\/strong>\u00a0Signal (5.5%) Extra Hoppy Bier<\/p>\n \u2022 Brew York x McColl\u2019s Brewery<\/strong>\u00a0A Problem Shared (5.8%) West Coast IPA<\/p>\n \u2022 Attic Brew Co. x McColl\u2019s Brewery<\/strong>\u00a0Life Raft (3.8%) Session Pale<\/p>\n \u2022 Anspach & Hobday x McColl\u2019s Brewery<\/strong>\u00a0Parachute Pale (4.5%) Pale Ale<\/p>\n\n Through the Mayday project, McColl\u2019s Brewery is paving the way for a more inclusive and supportive society. The Mayday beers launch at venues across the UK on Friday 26th April. For more information, to buy the beers, or find your nearest launch venue, please visit the website here<\/a>.<\/p>\n<\/div>\n![\"\"](\"https:\/\/i0.wp.com\/craftbeernewcastle.co.uk\/wp-content\/uploads\/2024\/04\/Mayday-collage-beer-abbeydale.png?resize=756%2C756&ssl=1\")
<\/figure>\nCollaboration is key<\/h2>\n
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<\/figure>\nThe Mayday beers<\/h2>\n
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