{"id":83996,"date":"2025-02-12T13:34:57","date_gmt":"2025-02-12T13:34:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-send-google-analytics-requests-to-custom-endpoint\/"},"modified":"2025-02-12T13:34:57","modified_gmt":"2025-02-12T13:34:57","slug":"gtmtips-send-google-analytics-requests-to-custom-endpoint","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=83996","title":{"rendered":"#GTMTips: Send Google Analytics Requests To Custom Endpoint"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>When you use <a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a> on the web, you are most likely implementing one of <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\">analytics.js<\/a>, the <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/gtagjs\">global site tag (gtag.js)<\/a>, or Universal Analytics tags via <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager<\/a>.<\/p>\n<p>These libraries all end up doing the same thing: compiling a payload-rich HTTP request to an endpoint at <code>https:\/\/www.google-analytics.com<\/code>.<\/p>\n<p>What if you want to have the JavaScript libraries do their job, but instead of sending the data to Google\u2019s servers, you send them to a new, custom endpoint?<\/p>\n<p>Perhaps you\u2019re already using Google Tag Manager\u2019s new <a href=\"https:\/\/www.simoahava.com\/analytics\/server-side-tagging-google-tag-manager\/\"><strong>Server-side tagging<\/strong><\/a> setup, and you want to redirect your site\u2019s Universal Analytics data collection through your new server-side proxy?<\/p>\n<p>Or maybe you\u2019re using <a href=\"https:\/\/snowplowanalytics.com\/\">Snowplow Analytics<\/a>, and you want to leverage its capacity to <a href=\"https:\/\/www.simoahava.com\/analytics\/automatically-fork-google-analytics-hits-snowplow\/\">digest Google Analytics payloads<\/a> as well.<\/p>\n<p>A recent update to <strong>gtag.js<\/strong> and <strong>Google Tag Manager<\/strong> has made it much easier to redirect the payload. In this <a href=\"https:\/\/www.simoahava.com\/categories\/gtm-tips\/\">#GTMTips<\/a> article, we\u2019ll take a look at this new field and how it works.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-116-redirect-the-google-analytics-payload-to-a-custom-endpoint\">Tip 116: Redirect the Google Analytics payload to a custom endpoint<\/h2>\n<div style=\"aspect-ratio: 960 \/ 540;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2020\/07\/send-google-analytics-request-custom-endpoint.jpg\" title=\"Send Google Analytics payload to custom endpoint\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"540\" width=\"960\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2020\/07\/send-google-analytics-request-custom-endpoint.jpg#ZgotmplZ\" alt=\"Send Google Analytics payload to custom endpoint\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Within Google Tag Manager, the <strong>Universal Analytics<\/strong> template as well as the <a href=\"https:\/\/www.simoahava.com\/analytics\/google-analytics-settings-variable-in-gtm\/\"><strong>Google Analytics Settings variable<\/strong><\/a> have a new setting under <strong>Advanced Configuration<\/strong>.<\/p>\n<p>The <strong>Set Transport URL<\/strong> setting expands a text field to which you can now type a <strong>base URL<\/strong> string.<\/p>\n<div style=\"aspect-ratio: 1222 \/ 842;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2020\/07\/set-transport-url.jpg\" title=\"Set Transport URL\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"842\" width=\"1222\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2020\/07\/set-transport-url.jpg#ZgotmplZ\" alt=\"Set Transport URL\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>A valid <strong>base URL<\/strong> is a URL string that begins with <code>http:\/\/<\/code> or <code>https:\/\/<\/code> and does <em>not<\/em> end with <code>\/<\/code>.<\/p>\n<p>Typically, you\u2019d just have a base hostname here, assuming your collector domain is housed on a subdomain mapped specifically for collecting the data. An example would be this:<\/p>\n<p><code>https:\/\/collector.simoahava.com<\/code><\/p>\n<p>It\u2019s possible to have the tracker embedded in a path as well, so this would be just as fine as a base URL:<\/p>\n<p><code>https:\/\/www.simoahava.com\/collector<\/code><\/p>\n<p>However you build it, the payload will be sent to the <strong>base URL<\/strong> + <code>\/collect<\/code>. A request might thus look like this:<\/p>\n<p><code>https:\/\/collector.simoahava.com\/collect?v=1&amp;t=pageview&amp;tid=UA-12345-1...<\/code><\/p>\n<p>Occasionally, if you have <a href=\"https:\/\/support.google.com\/analytics\/answer\/2444872?hl=en&amp;ref_topic=3413645\">advertising features enabled<\/a>, the endpoint can be <strong>base URL<\/strong> + <code>\/r\/collect<\/code>. In some cases the endpoint can also be <strong>base URL<\/strong> + <code>\/j\/collect<\/code>, so you need to configure your server or service to account for these when configuring the collector APIs.<\/p>\n<blockquote>\n<p><strong>NOTE!<\/strong> In a Server container, the <a href=\"https:\/\/developers.google.com\/tag-manager\/serverside\/api#extracteventsfrommpv1\"><code>extractEventsFromMpv1<\/code><\/a> API automatically intercepts all possible path variations of <code>\/collect<\/code>, so you don\u2019t have to manually configure anything if building your own custom server-side tagging Client.<\/p>\n<\/blockquote>\n<h3 id=\"gtagjs\">gtag.js<\/h3>\n<p>The <strong>gtag.js<\/strong> library also supports this feature.<\/p>\n<p>In gtag.js, the field is named <code>transport_url<\/code>, and it\u2019s set in the tracker configuration:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\">gtag(<span style=\"color:#a50\">'config'<\/span>, <span style=\"color:#a50\">'<measurement_id>'<\/measurement_id><\/span>, {\n  transport_url: <span style=\"color:#a50\">'https:\/\/collector.simoahava.com'<\/span>\n});\n<\/code><\/pre>\n<\/div>\n<p>All hits that utilize this tracker will now send their payloads to <code>https:\/\/collector.simoahava.com<\/code> instead of the endpoint represented by the <code>MEASUREMENT_ID<\/code>.<\/p>\n<h3 id=\"analyticsjs\">analytics.js<\/h3>\n<p>If you have an inline <strong>analytics.js<\/strong> implementation, there is a field named <code>transportUrl<\/code> that you <em>could<\/em> use for this purpose:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\">ga(<span style=\"color:#a50\">'create'<\/span>, <span style=\"color:#a50\">'UA-12345-1'<\/span>, {name: <span style=\"color:#a50\">'ss'<\/span>, transportUrl: <span style=\"color:#a50\">'https:\/\/collector.simoahava.com'<\/span>});\n<\/code><\/pre>\n<\/div>\n<p>However, this is a bit of a relic and doesn\u2019t have official support going forward. The <code>transportUrl<\/code> field doesn\u2019t, for example, process the custom paths (<code>\/r\/<\/code>, <code>\/j\/<\/code>) correctly, which might lead to issues when working with ad integrations in your server-side endpoint.<\/p>\n<p>There\u2019s no official word if analytics.js will ever be patched to have feature parity with <code>transportUrl<\/code>, so your best option right now is to use either <strong>gtag.js<\/strong> or <strong>Google Tag Manager<\/strong>.<\/p>\n<h2 id=\"summary\">Summary<\/h2>\n<p>With the introduction of <a href=\"https:\/\/www.simoahava.com\/analytics\/server-side-tagging-google-tag-manager\/\"><strong>Server-side tagging<\/strong><\/a> in Google Tag Manager, having a way to redirect the Google Analytics call away from the GA servers to your own custom endpoint is a necessity. That\u2019s why the Transport URL feature was released, and it should help a great deal in building your own event stream to your server-side container.<\/p>\n<p>However, Universal Analytics has been around for so long that the payload format (<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/protocol\/v1\">Measurement Protocol<\/a>) it uses has been baked into countless analytics pipelines. It\u2019s such a familiar schema that if I were to create a custom pipeline for analytics data collection, I would definitely include a processor for the Measurement Protocol format.<\/p>\n<p>This setting should prove valuable to anyone working with a server-side tagging setup, where hits are proxied through a Google Tag Manager Server container rather than sent directly to Google\u2019s servers. Or, perhaps you\u2019ve built something that integrates the GA payload <a href=\"https:\/\/medium.com\/datadriveninvestor\/how-to-avoid-sampling-and-collect-complete-data-for-advanced-analytics-7bf0521c50fe\">directly into BigQuery<\/a>, or maybe you\u2019re using<br \/>\n<a href=\"https:\/\/snowplowanalytics.com\">Snowplow Analytics<\/a>; regardless, this feature will make life a bit easier for you, in case you want to delegate the JavaScript tracker functionality to Google\u2019s own libraries.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When you use Google Analytics on the web, you are most likely implementing one of analytics.js, the global site tag (gtag.js), or Universal Analytics tags via Google Tag Manager. These libraries all end up doing the same thing: compiling a payload-rich HTTP request to an endpoint at https:\/\/www.google-analytics.com. What if you want to have the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,834,37575,1531,14492,24618,11285],"dealstore":[],"offerexpiration":[],"class_list":["post-83996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-custom","tag-endpoint","tag-google","tag-gtmtips","tag-requests","tag-send"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMTips: Send Google Analytics Requests To Custom Endpoint - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=83996\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Send Google Analytics Requests To Custom Endpoint - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"When you use Google Analytics on the web, you are most likely implementing one of analytics.js, the global site tag (gtag.js), or Universal Analytics tags via Google Tag Manager. 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