{"id":83749,"date":"2025-02-12T10:34:08","date_gmt":"2025-02-12T10:34:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/3-tips-for-optimising-a-website-performance-analysis\/"},"modified":"2025-02-12T10:34:08","modified_gmt":"2025-02-12T10:34:08","slug":"3-tips-for-optimising-a-website-performance-analysis","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=83749","title":{"rendered":"3 tips for optimising a website performance analysis"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"677\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Benefits-if-navigation-Analytics-Suite-1024x677.jpg\" alt=\"User Navigation Analytics\" class=\"wp-image-14658\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Benefits-if-navigation-Analytics-Suite-1024x677.jpg 1024w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Benefits-if-navigation-Analytics-Suite-300x198.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Benefits-if-navigation-Analytics-Suite-768x508.jpg 768w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Benefits-if-navigation-Analytics-Suite-270x180.jpg 270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>The digital world has evolved beyond all recognition over the last 15 years. The expanse and sophistication of websites has grown exponentially along with the multiplicity of online offerings. This in turn has transformed the online behaviour of consumers, along with their needs and expectations. When trying to measure and understand this behaviour, digital analysts have always used impressions, CTR &amp; conversion rates as their \u201cgo to\u201d metrics. However, in today\u2019s complex online environment, classic web analytics metrics no longer make the grade \u2013 at best they give you a topline view of your site\u2019s performance.<\/p>\n<p>The latest advanced data processing and<br \/>\nstorage capabilities allow you to carry out far more complex analyses \u2013<br \/>\nproviding you with a clearer, more precise, and more in-depth understanding. By<br \/>\ngoing beyond analysing traditional website analytics metrics \u2013 page views, click-through<br \/>\n&amp; conversions rates, you can create significant value by observing user<br \/>\npaths on a site, i.e. how users go from the landing page to the conversion or<br \/>\nexit page. Based on this information, it\u2019s possible to make a qualitative assessment<br \/>\nwhich will reveal ways to optimise a website\u2019s performance. <\/p>\n<p>Here are three types of qualitative analyses<br \/>\nthat can help boost the measurement and effectiveness of your sales funnel.<\/p>\n<h2>1.\u00a0\u00a0\u00a0\u00a0\u00a0 Visualise your top consumer paths<\/h2>\n<p>Gaining a macro understanding of major flows on your website is a great starting place: visualising your top 5 paths or your top-viewed pages following a page of interest will provide valuable insights into how most users interact with your platform. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/02\/Analytics-Suite-Sunburst.jpg\" alt=\"Sunburst\" class=\"wp-image-13230\" width=\"364\" height=\"237\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/02\/Analytics-Suite-Sunburst.jpg 848w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/02\/Analytics-Suite-Sunburst-300x196.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/02\/Analytics-Suite-Sunburst-768x501.jpg 768w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\"\/><\/figure>\n<\/div>\n<p> It\u2019s also useful to add a segment on specific users to your analysis and observe how these top paths differ according to the various clusters. For example, by comparing converting and non-converting users, or by segmenting based on engagement figures, you can understand the varying needs of your users and tailor your services accordingly. They may have different interests and are looking to consume different content: rich media vs. written content for example. The complex consumer interactions <br \/>with a brand\u2019s platform is unique to each brand \u2013 <br \/>and must be customised. It\u2019s only by segmenting  <br \/>your consumer base that will you be able to analyse their individual and unique needs. <\/p>\n<h2>2.\u00a0\u00a0\u00a0\u00a0\u00a0 Identify synergies &amp; areas of improvement<\/h2>\n<p>Most analysts already have a decent understanding of<br \/>\nwhich user flows are critical to paths for their business \u2013 if not, a macro<br \/>\nview described above will show you which of your user paths are <\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"368\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/navigation-path-1024x368.jpg\" alt=\"User paths navigation\" class=\"wp-image-14629\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/navigation-path-1024x368.jpg 1024w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/navigation-path-300x108.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/navigation-path-768x276.jpg 768w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/navigation-path.jpg 1373w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>important. With shrinking <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\">attention spans<\/a> (!), an effective way to drive optimisation is by shortening them and making the user experience as straightforward as possible. <\/p>\n<p>It\u2019s also important to pay specific<br \/>\nattention to each step along the paths and optimise those with high users churn<br \/>\nrates \u2013 a conversion funnel is only as good as its weakest link! You can take<br \/>\nthis further by distinguishing between users who drop off the funnel and leave<br \/>\nthe website, and users who drop off but stay on the site. Their intention will<br \/>\nbe different depending on their respective category.<\/p>\n<h2>3.\u00a0\u00a0\u00a0\u00a0\u00a0 Peripheral paths: recognising patterns outside your key conversion paths<\/h2>\n<p>Although most of your time should be spent<br \/>\noptimising your most valuable conversion funnels, don\u2019t forget to keep an eye<br \/>\non recognising patterns outside your key conversion paths. If you\u2019re too<br \/>\nfocused on one specific part of your site, you may be missing out on a smaller<br \/>\n(yet important) part of the traffic. By identifying correlated content on the<br \/>\nwebsite, you can determine if users who read blog article A and more likely to<br \/>\nconvert than users who read blog article B.<\/p>\n<h2>AT Internet navigation paths<\/h2>\n<p> At AT Internet we want you to be able to extract as much value as possible from our solution. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Sunburst-navigation-path.jpg\" alt=\"Sunburst navigation path visualization\" class=\"wp-image-14630\" width=\"416\" height=\"277\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Sunburst-navigation-path.jpg 740w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Sunburst-navigation-path-300x200.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/06\/Sunburst-navigation-path-270x180.jpg 270w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\"\/><\/figure>\n<\/div>\n<p>The Navigation tool seamlessly integrated into Explorer allows you to extract qualitative information. This provides our clients with a solid and genuine understanding of visitor behaviour to be used on top of classic web analytics metrics. <\/p>\n<p>The Navigation tool gives you the ability to quickly identify your top consumer paths. You can then take this thought process further with the tree-view analysis \u2013 an interactive tool to explore and reveal insights<br \/>and enable you to solve your user flow issues over the long term.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The digital world has evolved beyond all recognition over the last 15 years. The expanse and sophistication of websites has grown exponentially along with the multiplicity of online offerings. This in turn has transformed the online behaviour of consumers, along with their needs and expectations. When trying to measure and understand this behaviour, digital analysts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[10990,38980,5786,3535,12827],"dealstore":[],"offerexpiration":[],"class_list":["post-83749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analysis","tag-optimising","tag-performance","tag-tips","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 tips for optimising a website performance analysis - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=83749\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips for optimising a website performance analysis - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The digital world has evolved beyond all recognition over the last 15 years. 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