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At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production (usually top of the line) and celebrity endorsements (which is also common) no wonder marketers seen to extract maximum ROI for their efforts.<\/p>\n
No wonder that many campaigns for Super Bowls seem to \u2018try too hard\u2019 to be different. Hence they resort to zany humour, outlandish plots, celebrity endorsements and jaw-dropping production values \u2013 hoping for impact and the much sought after viral content. Naturally, just these ingredients are no guarantee of success. A core, relevant creative idea (even without any of the expensive elements) can make the ad break the clutter and be talked about. Here are a few ads from this year\u2019s Super Bowl which caught my eye.<\/p>\n
Mountain Dew: kiss from a lime ft. Seal<\/strong><\/p>\n Sometimes just the one line plot of a TV script is enough to evoke peals of laughter and give a \u2018seal of approval\u2019. Mountain Dew\u2019s Tropical Lime flavored Baja Blast features singer Seal, as well\u2026a seal breaking into a song he is famous for with lyrics suitably modified. The ad has huge repeat value and likely to have you laugh out loud. I loved the self-deprecating \u2018none of this makes sense\u2019 sign off. A super duper hit. <\/p>\n \n