{"id":82348,"date":"2025-02-11T17:44:11","date_gmt":"2025-02-11T17:44:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/arcade-game\/fecs-should-be-marketing-games-as-attractions\/"},"modified":"2025-02-11T17:44:11","modified_gmt":"2025-02-11T17:44:11","slug":"fecs-should-be-marketing-games-as-attractions","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=82348","title":{"rendered":"FEC’s Should be Marketing Games as \u201cAttractions\u201d"},"content":{"rendered":"


\n<\/p>\n

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4 Minute Read<\/p>\n

Now is the perfect time to be in the Family Entertainment Center\u00a0<\/a>(FEC) business and, more specifically, the game room business. Years of refinement by manufacturers, customers, distributors, and prize vendors have led the industry to a desirable spot. In an entertainment landscape dominated by on-demand and at-home products, the FEC world is more popular than ever as an affordable out-of-home entertainment option that isn\u2019t easily replicated on mobile phones.<\/p>\n

Manufacturers\u2019 continued innovation is a big reason for this success. Arcade games have become more interactive and technologically sophisticated year after year, and the trend is only getting stronger.<\/p>\n

But some games need their own label. As the size of games and the promotion around them have increased, they\u2019ve evolved into true attractions. These \u201cattractions\u201d are a much more significant investment and opportunity for Family Entertainment Centers. From unique shipping and installation needs to the footprint they occupy to the marketing plans necessary to maximize the impact of the new attraction, FECs should educate themselves beforehand.<\/p>\n

Space Considerations<\/strong><\/h2>\n

When investing in these larger-scale games, you must consider the space you need. In some instances, you will have to replace at least three to four games to free up the square footage for a new, larger piece. Distributor trade-in and financing programs can facilitate that process for your business.<\/p>\n

The game position is also essential; the exterior of these games is meant to grab attention and build up a crowd, so you\u2019ll want to place it where there\u2019ll be foot traffic and enough space for the public to gather. Before you purchase a new attraction, work with a CAD design team to help ensure the game is placed in the right spot and has the proper space allocation.<\/p>\n

Read our\u00a0post\u00a0<\/a>on arcade design considerations.<\/p>\n

New Games Drive Traffic<\/strong><\/h2>\n

Buying a new game without promotion is like a tree falling in the woods; does it make a sound?<\/p>\n

It is the responsibility of the location to draw awareness to the fact that these new games are in your center. To that end, many manufacturers are creating engaging content you can repurpose for online advertising, social media, and your website. You can find some great video content on our\u00a0YouTube<\/a> channel. For instance,\u00a0Raw Thrills<\/a>,\u00a0Bay Tek Entertainment<\/a>, ICE,\u00a0Stern Pinball<\/a>,\u00a0LAI Games<\/a>, and other manufacturers are active on social media, so follow them and like\/share their content.<\/p>\n

Connecting Through Social Media<\/strong><\/h2>\n

Ensure you engage with your audience and connect your new equipment\/attractions into that engagement loop. For example, if someone takes a selfie at your location or with your new attraction, show them some love and like or share the post. Social media shouldn\u2019t just be a one-way communication platform. If your customers are talking about your business, ensure they know you appreciate it.\u00a0<\/p>\n

TikTok has exploded and is a great place to share content about your location; check out this\u00a0guide<\/a> for tips. Instagram is still a great place to share videos; check out this\u00a0guide<\/a> for more help. Finally, ask your staff to get involved in making it more manageable.\u00a0<\/p>\n

Tips for Marketing \u201cAttractions\u201d<\/strong><\/h2>\n

Give people a reason to come to your location. Offering a promotion specific to the new attraction is a great way to drive foot traffic into your facility. Get creative. Card systems allow tremendous flexibility in the price and promotion of games. Leverage that flexibility and the excitement of having new equipment to create demand on slower traffic days.<\/p>\n

Many centers are also incorporating these larger attraction-type games into party packages.\u00a0For<\/em> example, Godzilla\u2122 Kaiju Wars VR is a highly interactive VR game that boasts the Thrill-D NXT\u2122 motion platform, patented force-feedback blasters, wind and vibration effects, 6-channel Earthshaker\u2122 audio, and featuring the massive 2X65\u2033 GigaScreen\u2122 video displays \u2013 to draw in a never-ending stream of players. King Kong of Skull Island\u2122\u00a0<\/em>is a cinematic interactive VR experience. It weaves dazzling 3-D visual effects, exciting motion seat action, cutting-edge VR displays, and movie-style excitement into an unattended cabinet.<\/p>\n

Learn more about VR Attractions in this blog\u00a0post.<\/a><\/p>\n

Summary<\/strong><\/h2>\n

New games can be attractions that drive traffic to your facility. You market other attractions, so start marketing your games as well. Ask us how we can help you select suitable new attractions and market them to your valued customer base.<\/p>\n

Please see the links below for additional information on these attractions.<\/p>\n

Godzilla\u2122 Kaiju Wars VR<\/strong><\/p>\n

Product page for Godzilla Kaiju Wars VR<\/a><\/p>\n

King Kong of Skull Island II\u2122<\/em><\/strong><\/p>\n

Product Page for King Kong of Skull Island II<\/a><\/p>\n

Raw Thrills has put together some great tips on marketing the game\u00a0here<\/a>.<\/p>\n

Halo: Fireteam Raven\u00a0\u2013<\/strong><\/p>\n

Product page for Halo Fireteam Raven<\/a><\/p>\n

Virtual Rabbids: The Big Ride\u00a0\u2013<\/strong><\/p>\n

Product page for Virtual Rabbids The Big Ride<\/a><\/p>\n

LAI has put together some great tips on marketing the game\u00a0here<\/a>.<\/p>\n

Axe Master<\/strong><\/p>\n

Product page for Axe Master.<\/a><\/p>\n

Hologate<\/strong><\/p>\n

Product page for Hologate.<\/a><\/p>\n

Ultra Moto VR<\/strong><\/p>\n

Product page for Ultra Moto VR.<\/a><\/p>\n

SuperBlaster!<\/strong><\/p>\n

Product page for SuperBlaster!<\/a><\/p>\n

XD\u00a0Theater Dark Ride<\/strong><\/p>\n

Product page for XD Theater Dark Ride.<\/a><\/p>\n

Sign up for our\u00a0newsletter<\/a> to be the first to hear about new releases, product promotions, updates, and more!<\/p>\n

\n
\"Jonathan<\/figure>\n
\n

Jonathan Betti is the Senior Vice President of Sales & Business Development for Betson Enterprises. Jon and the Betson team are focused on providing customer-centric products and solutions for the location-based entertainment business. Jon is passionate about the arcade space and has worked with manufacturers to develop several successful game concepts.\u00a0<\/p>\n<\/div>\n<\/div>\n

<\/div>\n\n","protected":false},"excerpt":{"rendered":"

4 Minute Read Now is the perfect time to be in the Family Entertainment Center\u00a0(FEC) business and, more specifically, the game room business. Years of refinement by manufacturers, customers, distributors, and prize vendors have led the industry to a desirable spot. In an entertainment landscape dominated by on-demand and at-home products, the FEC world is […]<\/p>\n","protected":false},"author":1,"featured_media":82349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12042],"tags":[24188,15956,1234,8402],"dealstore":[],"offerexpiration":[],"class_list":["post-82348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arcade-game","tag-attractions","tag-fecs","tag-games","tag-marketing"],"yoast_head":"\nFEC's Should be Marketing Games as \u201cAttractions\u201d - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=82348\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FEC's Should be Marketing Games as \u201cAttractions\u201d - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"4 Minute Read Now is the perfect time to be in the Family Entertainment Center\u00a0(FEC) business and, more specifically, the game room business. 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