{"id":82310,"date":"2025-02-11T17:09:47","date_gmt":"2025-02-11T17:09:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/accounting\/how-to-stand-out-when-nothing-you-do-is-unique\/"},"modified":"2025-02-11T17:09:47","modified_gmt":"2025-02-11T17:09:47","slug":"how-to-stand-out-when-nothing-you-do-is-unique","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=82310","title":{"rendered":"How to stand out when nothing you do is unique"},"content":{"rendered":"


\n<\/p>\n

\n

Years ago, I became quite attached to the idea of identifying Unique Perceived Benefits (UPBs). I preferred this approach\u2014looking at services from the client\u2019s viewpoint\u2014rather than pretending to have a Unique Selling Proposition (USP).<\/p>\n

Few USPs claimed by accountants are truly unique. And most do not even reference a positive Proposition to assist with Sales.<\/p>\n

After all, how many accountants (or indeed, professionals in any field) truly provide their services in a way that\u2019s completely unique?<\/p>\n

So many firms making grand claims about their USPs are all claiming the same things:\u00a0 \u201cWe offer a personal service.\u201d \u201cWe\u2019re proactive.\u201d \u201cWe care.\u201d These aren\u2019t unique; they\u2019re expected. And when prospects see them, they roll their eyes. Marketing fluff doesn\u2019t win trust.<\/p>\n

What really makes you stand out?<\/strong><\/p>\n

If you want to be remembered, recommended, and referred, you need something stronger than a tired USP. You need a way to stand out in a positive, meaningful way.<\/p>\n

I\u2019ve touched on this in many posts, and it\u2019s something I often cover in my talks.<\/p>\n

There are essentially two key ways to approach this:
1. Through your core business messages, marketing, and branding.
2. Through the quality and power of the conversations you have.
Both are important, but let\u2019s focus on the second for now.<\/p>\n

You might not be unique, but your perspective is<\/strong><\/p>\n

Your services may not be unique, but you are. How you think, how you communicate, how you challenge the status quo\u2014these set you apart. So do your style and approach to client service and advice.<\/p>\n

These are all a function of YOUR background, YOUR experiences and YOUR preferences.\u00a0 And in a world drowning in generic content, standing out is more valuable than ever.<\/p>\n

Every day, millions of social media posts regurgitate the same tired advice about business, success, and self-improvement. Some are insightful. Most are bland. The ones that grab attention \u2013 the ones that stick \u2013 offer a unique, personal perspective.
I don\u2019t always agree with them, but they make me think. And that\u2019s the key.<\/p>\n

Stop being a second-rate version of someone else<\/strong><\/p>\n

Too many people copy and paste their website, blog posts and content on LinkedIn.\u00a0 They mimic \u2018thought leaders\u2019, recycle popular posts, and try to sound like someone they admire. The result? They blend into the noise.<\/p>\n

No one is interested in recycled ideas. They want the real thing. Your take. Your voice.<\/p>\n

So, if you want to stand out:
\u2013 Say something different. Especially if it challenges conventional wisdom.
\u2013 Back it up. A bold opinion with no evidence is just a rant.
\u2013 Be yourself. And no, that\u2019s not a cop-out. It\u2019s the only way to be truly unique.<\/p>\n

Standing out isn\u2019t just about getting noticed \u2013 it\u2019s about attracting the right clients, doing the work you enjoy, and getting paid what you deserve. If this resonates, perhaps it\u2019s time for a conversation \ud83d\ude09<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Years ago, I became quite attached to the idea of identifying Unique Perceived Benefits (UPBs). I preferred this approach\u2014looking at services from the client\u2019s viewpoint\u2014rather than pretending to have a Unique Selling Proposition (USP). Few USPs claimed by accountants are truly unique. And most do not even reference a positive Proposition to assist with Sales. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[1112,1591],"dealstore":[],"offerexpiration":[],"class_list":["post-82310","post","type-post","status-publish","format-standard","hentry","category-accounting","tag-stand","tag-unique"],"yoast_head":"\nHow to stand out when nothing you do is unique - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=82310\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to stand out when nothing you do is unique - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Years ago, I became quite attached to the idea of identifying Unique Perceived Benefits (UPBs). 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