{"id":82243,"date":"2025-02-11T16:34:13","date_gmt":"2025-02-11T16:34:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/investing\/the-best-place-to-start-grow-and-fund-your-venture-5\/"},"modified":"2025-02-11T16:34:13","modified_gmt":"2025-02-11T16:34:13","slug":"the-best-place-to-start-grow-and-fund-your-venture-5","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=82243","title":{"rendered":"The best place to start, grow, and fund your venture."},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n
\n
\n \"Stefan\"Stefan <\/span>\n <\/div>\n
\n

\n Stefan Kwiecinski<\/span>
\n , Pitch Wizard & Founder<\/span>
\n , Superslates<\/span>\n <\/p>\n

\n
\n 10 Feb 2025 <\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

While foundational AI companies like OpenAI or Anthropic might get most of the press these days, a vast majority of fundraising deals are happening around so-called \u201cwrapper\u201d startups. These are ventures that don\u2019t build new foundational models but instead wrap around preexisting AI models for industry-specific use cases.\u00a0\u00a0<\/span><\/p>\n

I\u2019ve seen and worked on countless wrapper decks and time and time again I see some common mistakes from founders looking to fundraise. Luckily, it\u2019s not too hard to mitigate the most glaring pitfalls and create a winning pitch.<\/span><\/p>\n

Mistake #1: Making It All About AI Instead of Problems<\/span><\/h2>\n

Picture this: You\u2019re pitching your new AI-powered legal research tool to a VC. Your first slide proudly proclaims \u201cMaking AI Accessible to Lawyers!\u201d accompanied by floating AI buzzwords and a generic chat interface screenshot.<\/span><\/p>\n

Cue VCs tuning you out and looking at their phone<\/span><\/i><\/p>\n

VCs know that no managing partner at a law firm wakes up thinking \u201cGosh, I really need more AI in my life!\u201d What a law partner might actually think is \u201cWe\u2019re spending 40% of our associates\u2019 time on document review, and we\u2019re still missing critical details.\u201d<\/span><\/p>\n

Let\u2019s look at two different hypothetical value propositions for the same legal tech product:<\/span><\/p>\n

Bad pitch: \u201cLegalAI \u2013 Democratizing artificial intelligence for law firms with an intuitive interface powered by advanced language models.\u201d<\/span><\/p>\n

Good pitch: \u201cLegalAI \u2013 Cut document review time by 70% while catching 2x more precedent-relevant details. Already saving $400K annually for firms like Smith & Associates.\u201d<\/span><\/p>\n

See the difference? The second one leads with concrete industry pain points and quantifiable results. The AI is just the enabler, not the star. \u201cLack of AI\u201d is not a user problem \u2013 grueling document review work is.<\/span><\/p>\n

Mistake #2: Being Too Broad With Your Market<\/span><\/h2>\n

I get it \u2013 you want to show the massive TAM. But saying your AI wrapper works for \u201call professional services firms\u201d or \u201cany company doing customer service\u201d is a red flag. It signals you don\u2019t deeply understand any single vertical. You don\u2019t have the luxury of a groundbreaking foundational model that can cast a massive net, you\u2019ll need to narrow your focus to break through the noise.\u00a0<\/span><\/p>\n

Taking our legal tech example: A bad market slide might be: \u201cTarget market: All law firms ($400B market)\u201d A better market slide might be: \u201cTarget market: Mid-size litigation firms (200-500 lawyers) specializing in commercial disputes\u00a0<\/span><\/p>\n

    \n
  • 850 firms in the US match this profile<\/span><\/li>\n
  • Currently spending $2.2M\/year each on document review<\/span><\/li>\n
  • Early adopters of tech (78% already use e-discovery tools)<\/span><\/li>\n
  • Proven willingness to pay ($200K+ annual software budgets)\u201d<\/span><\/li>\n
  • Market size = 850 * <\/span>LegalAI Average Annual Contract Value<\/span><\/i><\/li>\n<\/ul>\n

    The bad slide naively implies you\u2019ll be replacing the entire legal industry with your product. The good slide shows you understand your industry and its pain points better than anyone else. <\/span><\/p>\n

    <\/p>\n

    \n
    \n \"\"\"\"\"\"<\/p>\n
    \n

    Gust’s Mission Control can guide early founders through all sorts of complex startup hurdles. <\/h3>\n<\/div>\n<\/div>\n<\/div>\n

    <\/span><\/p>\n

    Mistake #3: Weak Competitive Moat Story<\/span><\/h2>\n

    With every AI wrapper pitch there\u2019s an elephant in the room. Investors are immediately wondering \u201cWhat stops OpenAI from doing this?\u201d or \u201cWhat prevents competitors from copying you?\u201d, they need better answers than \u201cfirst-mover advantage\u201d or \u201cbetter UI.\u201d<\/span><\/p>\n

    \u00a0This concern gets more acute at different stages:<\/span><\/p>\n

    Seed stage: Focus on speed of execution in multiple areas of traction<\/span><\/p>\n

      \n
    • \u201cFirst mover in litigation prep space with 5 paying customers\u201d<\/span><\/li>\n
    • \u201cBuilding proprietary dataset of 50,000 annotated legal documents\u201d<\/span><\/li>\n
    • \u201cKey partnerships with 3 bar associations\u201d<\/span><\/li>\n<\/ul>\n

      Series A: Show deepening moat<\/span><\/p>\n

        \n
      • \u201cNetwork effects from collaborative case law annotations\u201d<\/span><\/li>\n
      • \u201c40% of US litigation firms now contributing to knowledge base\u201d<\/span><\/li>\n
      • \u201cML models fine-tuned on 2M legal-specific interactions\u201d<\/span><\/li>\n<\/ul>\n

        Series B+: Demonstrate platform potential<\/span><\/p>\n

          \n
        • \u201c70% of customers now using 3+ products in our suite\u201d<\/span><\/li>\n
        • \u201cIntegration with 15 major legal practice management systems\u201d<\/span><\/li>\n
        • \u201cAPI platform with 40 third-party developers building on top\u201d<\/span><\/li>\n<\/ul>\n

          Mistake #4: Neglecting the Human Element<\/span><\/h2>\n

          Too many AI wrapper pitches read like technical documentation. They forget that successful B2B software isn\u2019t just about features \u2013 it\u2019s about change management and user adoption.<\/span><\/p>\n

          Take these two approaches:<\/span><\/p>\n

          Tech-heavy pitch: \u201cOur system uses RAG-based retrieval with custom embeddings and implements RLHF for response optimization.\u201d<\/span><\/p>\n

          Human-centric pitch: \u201cWe\u2019ve designed for how lawyers actually work:<\/span><\/p>\n

            \n
          • Preserves existing workflow in Westlaw\/LexisNexis<\/span><\/li>\n
          • Associates can review AI findings in familiar Word format<\/span><\/li>\n
          • Built-in explanations of AI reasoning that satisfy ethics committees<\/span><\/li>\n
          • Training program co-developed with AmLaw 100 partners\u201d<\/span><\/li>\n<\/ul>\n

            This mistake is similar to the previously mentioned mistake of describing your problem as a lack of AI. Except in this case on your solution slide you need to again make sure you aren\u2019t just focusing on AI bells and whistles.\u00a0<\/span><\/p>\n

            The Bottom Line<\/span><\/h2>\n

            The era of \u201cAI + Industry = $$\u201d pitches is over. It\u2019s no more tenable than the previous wave of \u201cCrypto + Industry = $$\u201d. Successful AI wrapper pitches today need to:<\/span><\/p>\n

              \n
            1. Solve specific, valuable problems<\/span><\/li>\n
            2. Show deep vertical expertise<\/span><\/li>\n
            3. Build compelling moats beyond the AI<\/span><\/li>\n
            4. Demonstrate real understanding of user adoption<\/span><\/li>\n<\/ol>\n

              Remember: VCs see dozens of AI wrapper pitches every week. Your job isn\u2019t to convince them that AI is transformative \u2013 it\u2019s to show them why your specific application of AI will create an enduring, lucrative business in your chosen market.<\/span><\/p>\n

              <\/strong><\/h3>\n
              \n
              \n \"\"\"\"\"\"<\/p>\n
              \n

              Gust’s Mission Control can guide early founders through all sorts of complex startup hurdles. <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
              \n\n

              This article is intended for informational purposes only, and doesn’t constitute tax, accounting, or legal advice. Everyone’s situation is different! For advice in light of your unique circumstances, consult a tax advisor, accountant, or lawyer.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

              Stefan Kwiecinski , Pitch Wizard & Founder , Superslates 10 Feb 2025 While foundational AI companies like OpenAI or Anthropic might get most of the press these days, a vast majority of fundraising deals are happening around so-called \u201cwrapper\u201d startups. These are ventures that don\u2019t build new foundational models but instead wrap around preexisting AI […]<\/p>\n","protected":false},"author":1,"featured_media":82244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[11460,9810,7942,5454,17993],"dealstore":[],"offerexpiration":[],"class_list":["post-82243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","tag-fund","tag-grow","tag-place","tag-start","tag-venture"],"yoast_head":"\nThe best place to start, grow, and fund your venture. - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=82243\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best place to start, grow, and fund your venture. - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Stefan Kwiecinski , Pitch Wizard & Founder , Superslates 10 Feb 2025 While foundational AI companies like OpenAI or Anthropic might get most of the press these days, a vast majority of fundraising deals are happening around so-called \u201cwrapper\u201d startups. 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