{"id":81971,"date":"2025-02-11T13:16:06","date_gmt":"2025-02-11T13:16:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-14\/"},"modified":"2025-02-11T13:16:06","modified_gmt":"2025-02-11T13:16:06","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-14","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=81971","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Leading Whiskies In The U.S. Aim To Restore Momentum<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFebruary 10, 2025<\/a><\/span><\/p>\n

After a bull run over the past 15 years, whisk(e)y volume in the U.S. has slowed, with Impact Databank estimating that the total category\u2014including flavored whiskies\u2014was down 2% to 73 million cases last year (excluding flavors, the whisk(e)y category stands at 54.5 million cases). Still, high-end Bourbons and ryes eked out value gains as consumers continue to reach for premium and-above brands.<\/p>\n

The two largest American whiskies in the U.S., Jack Daniel\u2019s and Jim Beam, slipped 6% and 4% by volume last year, respectively. Despite the decline, Jack Daniel\u2019s continues to rank as the fifth-largest spirits label in the U.S. in retail value terms at just over $1.75 billion. In Brown-Forman\u2019s fiscal first half ended in October, Jack Daniel\u2019s sales were flat organically, which the company noted was a sequential improvement. However, higher-end bottlings within the brand family were down, offsetting growth for Brown-Forman\u2019s other super-premium American whiskies like Woodford Reserve and Old Forester.<\/p>\n

At Suntory Global Spirits, Jim Beam decreased by 200,000 cases last year, about half the volume surrendered by Jack Daniel\u2019s. Among its recent initiatives, the distiller last year revamped its higher-end Jim Beam Black expression ($25). The new version carries a 7-year-old age statement\u2014making it six months older\u2014and it\u2019s also gotten a higher abv, boosted from 43% to 45%. Jim Beam also recently debuted a new campaign aimed at football fans featuring comedian Keegan-Michael Key.<\/p>\n

Evan Williams, part of the Heaven Hill portfolio, dipped slightly last year but remains 200,000 cases above its 2019 volume. \u201cOur Evan Williams Bottled-in-Bond has been really strong both in the on-premise as well as in the off premise,\u201d says Susan Wahl, Heaven Hill\u2019s vice president of American whiskey. \u201cThe other shining star has been Evan Williams 1783 Small Batch.\u201d<\/p>\n

Canadian whisky leader Crown Royal received a marked boost last year from the launch of its Blackberry flavor. Diageo also added a Single Malt ($55) to the Crown Royal franchise, and the brand recently received a revamped bottle and label. \u201cOur goal is to be the flavored whisky category leader,\u201d Crown Royal national brand ambassador Stephen Wilson told SND. \u201cOne-fifth of all whisky consumers in the U.S. drink flavored whisky. Right now, we\u2019re confident in the equity we\u2019re building for Blackberry and our other flavored offerings.\u201d Among all spirits brands in the U.S., Crown Royal ranks second behind only Tito\u2019s in terms of retail dollar value, at well over $2 billion.<\/p>\n

Sazerac\u2019s Fireball continued to account for two-thirds of the flavored Canadian whisky market last year, according to Impact Databank. Fireball has slowed down markedly the past few years, but has still tripled in size since 2013. It has U.S. retail value of above $1.25 billion.<\/p>\n

Elsewhere, Irish whiskey\u2019s top brand, Jameson, saw volume decline in the U.S. last year to approximately 3.7 million cases, but the brand remains ahead of its pre-pandemic total. Jameson was recently named the official whiskey of Major League Soccer. The partnership, which covers multiple years, is the next step in the brand\u2019s \u201cMust Be a Jameson\u201d campaign. Last week, brand owner Pernod Ricard said underlying sell-out trends for Jameson showed improvement in the the three months through December, and that it expects better trends to continue through the first half of this year. \u2014Daniel Marsteller<\/em><\/p>\n\n\n\n
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U.S.\u2014Leading Whisk(e)y Brands
<\/strong>(millions of 9-liter cases)<\/small><\/td>\n<\/tr>\n<\/thead>\n
Brand<\/th>\nCompany<\/th>\nOrigin<\/th>\n2023<\/th>\n2024E<\/th>\nPercent
Change1<\/sup><\/th>\n<\/tr>\n
Crown Royal2<\/sup><\/td>\nDiageo<\/td>\nCanada<\/td>\n6.9<\/td>\n7.2<\/td>\n5.5%<\/td>\n<\/tr>\n
Fireball<\/td>\nSazerac<\/td>\nCanada<\/td>\n7.2<\/td>\n7.1<\/td>\n-1.7%<\/td>\n<\/tr>\n
Jack Daniel\u2019s3<\/sup><\/td>\nBrown-Forman<\/td>\nU.S.<\/td>\n6.5<\/td>\n6.1<\/td>\n-6.0%<\/td>\n<\/tr>\n
Jim Beam4<\/sup><\/td>\nSuntory Global Spirits<\/td>\nU.S.<\/td>\n5.7<\/td>\n5.5<\/td>\n-4.0%<\/td>\n<\/tr>\n
Jameson2<\/sup><\/td>\nPernod Ricard<\/td>\nIreland<\/td>\n3.9<\/td>\n3.7<\/td>\n-4.1%<\/td>\n<\/tr>\n
Evan Williams<\/td>\nHeaven Hill<\/td>\nU.S.<\/td>\n3.1<\/td>\n3.0<\/td>\n-1.4%<\/td>\n<\/tr>\n
Total Leading Whiskies6<\/sup><\/th>\n33.2<\/td>\n32.6<\/td>\n-1.7%<\/td>\n<\/tr>\n<\/tbody>\n
1 Based on unrounded data.
2 Includes flavors, excludes RTDs.
3 Includes flavors, single barrel, bonded, and rye; excludes Gentleman Jack and RTDs.
4 Includes flavors, Red Stag, and rye; excludes Beam Eight Star and RTDs.
5 Includes Black, Bottled in Bond, 1783, and flavors.
6 Addition of columns may not agree due to rounding.<\/small><\/small>Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Crown Royal<\/a>, Evan Williams<\/a>, Fireball<\/a>, Jack Daniel’s<\/a>, Jameson<\/a>, Jim Beam<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Leading Whiskies In The U.S. Aim To Restore Momentum February 10, 2025 After a bull run over the past 15 years, whisk(e)y volume in the U.S. has slowed, with Impact Databank estimating that the total category\u2014including flavored whiskies\u2014was down 2% to 73 million cases last year (excluding flavors, the whisk(e)y category stands at 54.5 million […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-81971","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=81971\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - 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