{"id":81725,"date":"2025-02-11T10:25:16","date_gmt":"2025-02-11T10:25:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/nestle-unveils-real-cravings-to-support-maternal-wellness\/"},"modified":"2025-02-11T10:25:16","modified_gmt":"2025-02-11T10:25:16","slug":"nestle-unveils-real-cravings-to-support-maternal-wellness","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=81725","title":{"rendered":"Nestl\u00e9 Unveils \u201cReal Cravings\u201d to Support Maternal Wellness"},"content":{"rendered":"


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Nestl\u00e9<\/a><\/strong> has launched \u201cReal Cravings\u201d, an initiative focusing on what women need during their maternity journey through its brand, Materna<\/em><\/strong>. Women\u2019s health presents a huge and exciting opportunity, with many unmet needs and the demand for better solutions rapidly growing. Through the Materna<\/em> brand, Nestl\u00e9 is focused on meeting the unique nutritional needs of women as they embark on motherhood. Nestl\u00e9\u00a0seeks to make each milestone of this journey a positive experience, ensuring the health and well-being of both women and their babies through the power of nutrition.<\/p>\n

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Image source Publicis<\/figcaption><\/figure>\n

Materna\u00a0Introduces a Unique Approach to Maternal Wellness with \u201cReal Cravings\u201d<\/strong><\/h2>\n

In line with this goal, Materna<\/em> is proud to unveil its new global campaign, \u201cReal Cravings\u201d, a powerful and insightful initiative powered by a robust digital and influencer ecosystem developed by Publicis<\/strong><\/a>.<\/p>\n

When it comes to maternal health, women face numerous challenges, often reduced to the role of an incubating belly and other caricatures, all while setting their own needs and desires aside.\u00a0As a brand, Materna<\/em> is challenging this convention for the better of women. The \u201cReal Cravings\u201d campaign aims to move beyond society\u2019s view that maternal cravings involve just strange food like pickles with chocolate and instead highlights the deeper, often unspoken desires of women on the motherhood journey.<\/p>\n

Cravings that matter and that should be supported; the desire for a supportive community, the pursuit of personal choice without societal judgment, the craving for workplace equality after post-partum, and so many more on physical, emotional and social levels.<\/p>\n

The \u201cReal Cravings\u201d campaign positions Materna<\/em> as a women\u2019s ally, supporting and amplifying women\u2019s real, deeper cravings. This approach allows moms and moms-to-be to thrive as women, offering more than just supplements. The brand provides tailored solutions to support women throughout their entire maternal journey, addressing their needs from pre-conception through pregnancy and then post-partum.<\/p>\n

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Image source Publicis<\/figcaption><\/figure>\n

\u201cMake It Your Own\u201d<\/h2>\n

Directed by the visionary filmmaker Cinzia Pedrizzetti, the campaign\u2019s centrepiece is a moving short film. It chronicles the journey of women from different walks of life, each pursuing their unique path with courage and determination, embodying the core message: \u201cMake It Your Own\u201d.<\/p>\n