{"id":81648,"date":"2025-02-11T09:43:08","date_gmt":"2025-02-11T09:43:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/search-ads-and-the-importance-of-landing-page-navigation\/"},"modified":"2025-02-11T09:43:08","modified_gmt":"2025-02-11T09:43:08","slug":"search-ads-and-the-importance-of-landing-page-navigation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=81648","title":{"rendered":"Search ads and the importance of landing page navigation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p data-block-key=\"4vrts\">We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we\u2019re sharing an example of how we recently refined our ads quality systems to better understand people\u2019s intent and expectations as we continue to create more helpful ads experiences on Search.<\/p>\n<p data-block-key=\"8691l\">Have you ever clicked on a link and ended up not quite where you expected, and with no easy way to find what you need? It can be frustrating to click on a Search ad and land on a page that doesn\u2019t match what you were looking for and is hard to use. This means landing pages must be both relevant and easy to navigate \u2014 otherwise, people spend more time than they want to bouncing between search results and landing pages.<\/p>\n<p data-block-key=\"b8jc8\">For instance, if you click on an ad looking for a login page, but land on a promotion instead, a good experience depends on how quickly you can find the login page from there. If it\u2019s not easily accessible you&#8217;ll probably return to Google Search to try again, and that\u2019s not time well spent.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we\u2019re sharing an example of how we recently refined our ads quality systems [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[14239,13407,3347,15857,13530,4347,5476],"dealstore":[],"offerexpiration":[],"class_list":["post-81648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ads","tag-importance","tag-landing","tag-navigation","tag-none","tag-page","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search ads and the importance of landing page navigation - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=81648\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search ads and the importance of landing page navigation - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"We think a lot about how and when ads can appear in Search. 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