{"id":81536,"date":"2025-02-11T08:27:02","date_gmt":"2025-02-11T08:27:02","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/the-business-of-change-the-media-temple-blog\/"},"modified":"2025-02-11T08:27:02","modified_gmt":"2025-02-11T08:27:02","slug":"the-business-of-change-the-media-temple-blog","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=81536","title":{"rendered":"The Business of Change &#8211; The Media Temple Blog"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Even on their best days, humans struggle with change. So do businesses. And the pandemic wasn\u2019t the year\u2019s next \u201chottest fad,\u201d it was an existential threat from nature itself. When the pandemic hit, we all watched as some companies easily adapted, some struggled and made it through, and some were dead on their feet.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" class=\"wp-image-21471\" src=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-1024x524.png\" alt=\"\" srcset=\"https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-1024x524.png 1024w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-300x153.png 300w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-768x393.png 768w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-290x148.png 290w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-380x194.png 380w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-450x230.png 450w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-590x302.png 590w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-640x327.png 640w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-735x376.png 735w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-960x491.png 960w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-1470x752.png 1470w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-1280x655.png 1280w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-1180x603.png 1180w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-900x460.png 900w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-760x389.png 760w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change-580x297.png 580w, https:\/\/origin-blog.mediatemple.net\/wp-content\/uploads\/2022\/01\/business-of-change.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<p>Fortunately, as an agency, change is our day job. We thrive in chaos, pushing through fear and ambiguity to create opportunity. Every day we\u2019re fighting side-by-side with our clients to help them survive and design the future. While the last two years have taught us that nothing is certain, here are a few things we\u2019re confident about.<\/p>\n<p><strong>Agencies are more adaptive.<\/strong> Historically, we\u2019re considered the frenetic energy in a partnership. We\u2019re the ones who come in, shake things up, and drive innovation. Now we\u2019re proving that we can be a stabilizing force, too. When businesses are reducing and reallocating headcounts, we\u2019re there to help steady the ship and set the sails. When digital is more important than ever, we\u2019re not only there to say what should be done, we\u2019re there to do the work. For many during this time, a partner who can control the chaos is actually more valuable than one who drives disruption. But agencies should be able to do both.<\/p>\n<p><strong>The value of disruption is still high.<\/strong> That\u2019s because disruption breeds opportunity. People are losing their taste for anything inauthentic. We\u2019ve seen genuinely interesting opportunities fail because they weren\u2019t believable. The idea that you can easily and quickly change one facet of your brand and succeed in today\u2019s times is risky. If you try, customers will see it as a stunt. Or worse, they\u2019ll think it\u2019s disingenuous. And if they don\u2019t believe in the change, they won\u2019t believe in the brand. What customers really want is authenticity and consistency. So how can we help brands be disruptive in a way customers will embrace?<\/p>\n<p><strong>Focus on the holistic experience. <\/strong>We have to get good at identifying and articulating the human needs that drive a businesses purpose. Digging into the human needs is more than choosing the right shaped button \u2013 this work requires a fascination with what makes us tick and a willingness to embrace intangible qualities alongside verified proof points. A plan that considers both, and places their needs across every micro and macro touchpoint, is holistic. There may be pushback on this approach. It\u2019s human to put action before insight. Action feels good in the moment \u2013 you\u2019re taking charge. But action alone doesn\u2019t inspire loyalty or payoff in the long run. Brands must remain true in all their forms, across all their platforms. Those that do will win their customers\u2019 love and loyalty.<\/p>\n<p><strong>Holistic isn\u2019t the easy path, but it offers a better payoff.<\/strong> Done well, it\u2019s just as fast and cost efficient as blunt action. But it does require a different type of relationship between brands and agencies.<\/p>\n<p><strong>Integrated partnerships are the new agency\/client relationship.<\/strong> The old transactional agency\/client relationship just doesn\u2019t work anymore. One silver lining of the pandemic is that new pressures and overnight changes drove us and our clients closer together. Mutual trust and collaboration became the foundation of the new agency\/client relationship. No more working in secret to present a grand reveal. That approach wastes time and often requires avoidable rework. Being fast and being good means abandoning formality and rolling up our sleeves together. We finally have the true partnerships we always craved with our clients. And the work that\u2019s coming out of these partnerships makes you question why we did it the other way for so long.<\/p>\n<p>The reality is that change is a constant and current circumstances make agencies more needed than ever. Those who can be both disruptive and stabilizing will be sought after. Those that champion authenticity and holism will win hearts and minds. Those that insist on true partnerships over transactional ones will be doing the best work.<\/p>\n<p>The pandemic gave us an extra push, that is sure. People are bringing more humanity and desire for connection to the workplace. It\u2019s overflowing into everything we do. Everything we\u2019re talking about sums up to one common thread\u2013human-centered design is becoming more human. Adaptability, authenticity, holism, and connection are some of the best things about humanity. Let\u2019s embrace their bold entrance into our work.<\/p>\n<p>________________<\/p>\n<p><em>This article is part of the Society of Digital Agencies (SoDA) 2021 <a href=\"https:\/\/www.sodareporton.com\/the-next-agency-model\" target=\"_blank\" rel=\"noopener\">\u201cThe Next Model Agency\u201d report<\/a>. \u00a0It is republished here on the Media Temple blog with permission from SoDA. SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. To learn more about SoDA and its other initiatives, please visit <\/em><a href=\"http:\/\/www.sodaspeaks.com\/\" target=\"_blank\" rel=\"noopener\"><em>www.sodaspeaks.com<\/em><\/a><em>.\u00a0<\/em><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Even on their best days, humans struggle with change. So do businesses. And the pandemic wasn\u2019t the year\u2019s next \u201chottest fad,\u201d it was an existential threat from nature itself. When the pandemic hit, we all watched as some companies easily adapted, some struggled and made it through, and some were dead on their feet. Fortunately, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[15467,40865,3767,907,40866,7001,10999,40867,18479,2558],"dealstore":[],"offerexpiration":[],"class_list":["post-81536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-agencies","tag-agency-strategy","tag-blog","tag-business","tag-business-change","tag-change","tag-media","tag-society-of-digital-agencies","tag-soda","tag-temple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Business of Change - The Media Temple Blog - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=81536\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Business of Change - The Media Temple Blog - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Even on their best days, humans struggle with change. 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