{"id":81298,"date":"2025-02-11T05:42:10","date_gmt":"2025-02-11T05:42:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-ultimate-guide-to-email-accessibility-in-2025\/"},"modified":"2025-02-11T05:42:10","modified_gmt":"2025-02-11T05:42:10","slug":"the-ultimate-guide-to-email-accessibility-in-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=81298","title":{"rendered":"The Ultimate Guide to Email Accessibility in 2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Including semantic elements gives your subscribers who use screen readers the option to \u201cscan\u201d through an email by header. You can do this by using <code\/> and <code><h\/><\/code> tags. These are supported in every client, so it\u2019s a good place to start making your email more accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Historically, styling <code\/> and <code><h\/><\/code> tags hasn\u2019t been easy, which is why it\u2019s still fairly uncommon to see these tags being used in email. Margins around text wrapped in either of these tags was hard to manage, but using code like this you\u2019ll be able to control that whitespace:<\/span><\/p>\n<p><code><\/p>\n<p style=\"\u201dmargin:0;\" font-size:14px=\"\" line-height:18px=\"\">And this is the paragraph<\/p>\n<p><\/code><\/p>\n<p><span style=\"font-weight: 400;\">For semantic elements, use margin, not padding, as the padding attribute isn\u2019t supported on these elements everywhere. As for rems, Josh W. Comeau gives guidance <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.joshwcomeau.com\/css\/surprising-truth-about-pixels-and-accessibility\/#vertical-margins-8\"><span style=\"font-weight: 400;\">on his blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Using <code>mso-line-height-rule:exactly;<\/code> in your <code><h\/><\/code> tags will maintain line-height rule you set in Microsoft Outlook email clients.<\/span><\/p>\n<h3 id=\"readability\"><span style=\"font-weight: 400;\">Improve the readability of your email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a more accessible and readable email isn\u2019t only down to how the email is coded, but how the copy is written, too.<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-accessibility-5-tips-for-writing-email-copy-for-everyone\"> <span style=\"font-weight: 400;\">Writing for accessibility<\/span><\/a><span style=\"font-weight: 400;\"> involves making your<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dont-be-a-robot-how-to-write-email-copy-like-a-human\"> <span style=\"font-weight: 400;\">email copy more human<\/span><\/a><span style=\"font-weight: 400;\">, which aids in readability and helps build a 1:1 communication between you and your subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular test, known as<\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/support.office.com\/en-us\/article\/Test-your-document-s-readability-0adc0e9a-b3fb-4bde-85f4-c9e88926c6aa\"> <span style=\"font-weight: 400;\">Flesch-Kincaid Reading Ease test<\/span><\/a><span style=\"font-weight: 400;\">, can be found in Microsoft Word and calculates how easy your content is to read on a scale of 0-100. That means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A score of 90-100<\/b><span style=\"font-weight: 400;\"> will be easily understood by an 11-year-old student<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A score of 60-70 <\/b><span style=\"font-weight: 400;\">will be easily understood by 13- to 15-year-old students<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A score of 30-50<\/b><span style=\"font-weight: 400;\"> will be understood by college students<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A score of 0-30 <\/b><span style=\"font-weight: 400;\">will be better understood by university graduates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Making something more \u201creadable\u201d shouldn\u2019t mean you shy away from tricky topics or weighty subjects. Rather than dumbing down your writing, it refers to the accessibility of the text. Opt for smaller words; if you\u2019re not sure if everyone knows what a particular word means, refrain from using it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For most businesses, your sweet spot is somewhere between 60 and 70 to capture a general audience. Of course, if your audience is highly educated, then don\u2019t be afraid to use more complex language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some other points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeping sentences to <\/span><b>around 20 words or less.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edit your copy to be <\/span><b>direct and to the point.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use active voice<\/b><span style=\"font-weight: 400;\"> to keep the sentence structure simpler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoiding slang, jargon, or regional words <\/b><span style=\"font-weight: 400;\">that some people might be unfamiliar with.<\/span><\/li>\n<\/ul>\n<h3 id=\"links\"><span style=\"font-weight: 400;\">Make links clickable\/tappable<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ensuring the size of your<\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/a-guide-to-bulletproof-buttons-in-email-design\"> <span style=\"font-weight: 400;\">bulletproof buttons<\/span><\/a><span style=\"font-weight: 400;\"> are large enough to be used by thumbs and fingers on mobile devices will help with the accessibility of your email too. A bigger button will be beneficial to those who can\u2019t control a mouse with precision.<\/span><\/p>\n<figure style=\"width: 676px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"buttons on images-on view and images-off view\" width=\"676\" height=\"259\" data-lazy-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/image-based-button-updated.jpg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/image-based-button-updated.jpg\" alt=\"buttons on images-on view and images-off view\" width=\"676\" height=\"259\"\/><figcaption class=\"wp-caption-text\">Source: <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-bulletproof-buttons-in-email-design\/\">Guide to Bulletproof Buttons in Email<\/a><\/figcaption><\/figure>\n<h3 id=\"clickhere\"><span style=\"font-weight: 400;\">Banish the \u201cclick here\u201d link copy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avoid using \u201cclick here\u201d as copy for your links. Screen reader users often tab through content, skipping through it as a way of scanning an email. Giving your links context will help these users to decide if they want to click through or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have a link that goes to a product listing of shoes, using link copy such as \u201cSee more shoes\u201d lessens the ambiguity of the link for screen reader users. Reducing the ambiguity of links is beneficial for email accessibility, but really benefits all subscribers. It doesn\u2019t require them to read the context surrounding the link, which helps for those who scan emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Banishing \u201cclick here\u201d links will also move your email content to be more device-independent. \u201cClick here\u201d may make sense for a subscriber using a laptop or desktop, but not for someone using a mobile device or tablet where tapping is required.<\/span><\/p>\n<h3 id=\"ALT\"><span style=\"font-weight: 400;\">Use the ALT attribute correctly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ALT attribute\u2014used to display <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-email-image-blocking\"><span style=\"font-weight: 400;\">ALT text<\/span><\/a><span style=\"font-weight: 400;\">\u2014has been an<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-design\/\"> <span style=\"font-weight: 400;\">email best practice<\/span><\/a><span style=\"font-weight: 400;\"> since the dawn of HTML emails, owing to email clients<\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/blog\/the-ultimate-guide-to-email-image-blocking\"> <span style=\"font-weight: 400;\">blocking images by default<\/span><\/a><span style=\"font-weight: 400;\">. The text used in an ALT attribute attached to an image displays when the image doesn\u2019t load. This helps the subscriber \u201csee\u201d the email if they have images off by default in their email client or if they are using a screen reader to read the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To correctly use the ALT attribute, the context of the image must be fully understood in relation to the content surrounding it. First, you need to decide if the image is functional, illustrative, or decorative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All images require ALT attributes, so a null ALT attribute should be used for images that don\u2019t need to be read by screen readers or don\u2019t represent anything vital to the subscriber.<\/span><\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Including semantic elements gives your subscribers who use screen readers the option to \u201cscan\u201d through an email by header. You can do this by using and tags. These are supported in every client, so it\u2019s a good place to start making your email more accessible. Historically, styling and tags hasn\u2019t been easy, which is why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[21333,13093,2059,2541],"dealstore":[],"offerexpiration":[],"class_list":["post-81298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-accessibility","tag-email","tag-guide","tag-ultimate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Email Accessibility in 2025 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=81298\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Email Accessibility in 2025 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Including semantic elements gives your subscribers who use screen readers the option to \u201cscan\u201d through an email by header. 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