{"id":81046,"date":"2025-02-11T02:32:51","date_gmt":"2025-02-11T02:32:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/the-catching-up-a-look-at-the-latest-news-and-other-digital-nuggets\/"},"modified":"2025-02-11T02:32:51","modified_gmt":"2025-02-11T02:32:51","slug":"the-catching-up-a-look-at-the-latest-news-and-other-digital-nuggets","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=81046","title":{"rendered":"The catching up: a look at the latest news and other digital nuggets"},"content":{"rendered":"


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\"Catch-up\"<\/figure>\n

Stay hydrated with this Catch Up.<\/p>\n

Digital pollution<\/strong><\/h2>\n

Digital technology emits 4% of the world\u2019s greenhouse gases. A new report from the Shift Project<\/a> has highlighted the exponential growth in energy consumption, using the example of online videos. If nothing is done, this figure could quickly double and have a similar impact to global emissions from light vehicles.<\/p>\n

A ray of hope \u2013 the small world of startups is tackling CSR issues (article here<\/a> in French) with solutions to minimize the impact of their business on the environment. They innovate by offering more eco-friendly consumption methods, measures and packaging. These include biodegradable plastic, returnable or custom packaging to limit the use of materials, and the measurement of companies\u2019 societal contribution by cross-referencing the data from international studies with that from their general accounting. Ecological issues are of huge importance to us<\/a>, and will be part of our sustainable approach in the future. We\u2019ll reveal more very soon!<\/p>\n

A round of applause for GA<\/strong><\/h2>\n

From the 31st<\/sup> October 2019, GA will no longer measure mobile applications. It is therefore up to the application editors to replace the SDK in their code. This migration will force them to resubmit their applications or risk no longer knowing the activity of their users on the apps. Many analysts and marketers are wondering about the continuity of their data history in the event of a merger into a new tool. Beyond the costs and time required for teams to make technical changes in projects, cross-device analysis will also take a hit \u2013 how do you consolidate web data and applications in a tool that loses an entire part of the (mobile) measurement? We have a solution here<\/a>. <\/p>\n

Consent is king<\/strong><\/h2>\n

The CNIL published two new guidelines<\/a> at the beginning of July:\u00a0 <\/p>\n