![\"General](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/08\/General-Article-1024x577.png\")
<\/figure>\nToday\u2019s Web analytics solutions offer a multitude of measurement tools with comprehensive analysis options. Identified Visitors, Unique Visitors, Visitors, Visits<\/strong>, Viewed Pages or downloads<\/strong> are only a small part of it. At first glance, these standard measures seem very similar or even interchangeable, but they all say something different. To help you see more clearly, this article briefly presents the most important standard metrics and their meaning in AT Internet\u2019<\/a>s Analytics Suite<\/em><\/a>. <\/p>\n The term \u201cvisitor\u201d<\/strong> If a visitor The measurement As a result of In most cases, In the Analytics Suite<\/em>, we distinguish between In AT Internet\u2019s Analytics Suite<\/em>, you will find the analysis of unique visitors in the User Insights<\/em> section. You can evaluate Unique visitors In the Analytics Suite<\/em>, unique visitors can Identified Identified A visit<\/strong> It should be AT Internet<\/a> calculates this metric in this way: <\/strong>if a visitor does not perform a new action within 30 minutes, a visit is considered complete. The number of visits to a website is expressed in relation to a specific period (day, week, month\u2026).<\/p>\n The visit is This There are The Analytics Suite<\/em> can also evaluate Limits of the Imagine that a A visit is not This problem affects all web analytics solutions. Thus, as suggested by the DAA (Digital Analytics Association),<\/strong><\/a> AT Internet terminates a visit after 30 minutes of inactivity but this duration can be configured according to the needs of the site. This happens regardless of whether the browser is locked.<\/p>\n In AT Internet\u2019s Analytics Suite<\/em>, only one source of traffic is assigned to a visit, which is unique and unchanging. This means that the first source of a visit or the initiator of the visit is valid for the entire duration of the visit. <\/p>\n A page view <\/strong>is the loading of a page<\/strong> from a website or application. Each page viewed generates a hit that is sent to AT Internet. Each of these occurrences increases the \u201cpage views\u201d metric by 1. the following graph illustrates its operating principle:<\/p>\n 1. The User requests to load a page on the 2. This server returns the page content 3. The JavaScript tag is executed on the 4. The tag requests an image on the 5. The Internet AT server returns the If two tags<\/a> were placed on the same page, each load of that page would be counted twice.<\/p>\n A visit is a A visitor is a user of a website. If a visitor visits a page several times a day , with interruptions of more than 30 minutes, AT Internet considers him\/her as a unique visitor who has generated several visits. If a visitor visits the website on two different days, he or she will be counted as two visitors. If the AT Internet cookie is deleted after each visit, this visitor is considered a new visitor for each new visit.<\/p>\n On a single day, Pictured Gross reach The raw scope Net reach refers In our Analytics Suite<\/em>, the net reach is the You now know some of the most important key indicators for web analytics. For more information, see our more detailed article on the metrics analysed in Analytics Suite 2.<\/a> <\/p>\nVisitors \/ Unique visitors \/ Identified visitors:<\/strong><\/h2>\n
Visitor<\/strong><\/h3>\n
\nrefers to a user who visits a website<\/strong>. However,<\/strong> a visitor is
\nnot considered as a single person<\/strong> but as a browser<\/strong> or a terminal<\/strong>. For example, a
\nsingle user can access a website via different browsers (such as Google Chrome,
\nFirefox or Microsoft Edge), different computers (at work and at home) or
\ndifferent terminals (smartphone and laptop). <\/p>\n
\nvisits a page once in the morning and once in the evening, this user is counted
\nas a single visitor with two visits. This same user will be considered a
\ndifferent visitor if they return to the site the next day. If we want a visitor
\nwho returns on another day to be counted only once, we must look at the metric
\nunique visitors.<\/p>\nUnique visitor<\/strong><\/h3>\n
\nof unique visitors is<\/strong> based on cookies<\/strong>.
\nA cookie is a file placed on a browser that contains an anonymous identifier.
\nThis ID can be used to uniquely identify a browser. <\/p>\n
\nthis measurement method (which is the basis of all current analytical systems),
\ninaccuracies may occur. For example, a browser may refuse to accept cookies, or
\na user may decide to delete them.<\/p>\n
\nhowever, a terminal has a cookie and is included in the calculation of unique
\nvisitors.<\/p>\n
\nunique visitors who accept cookies and unique visitors who do not accept
\ncookies. The latter category of visitors can be determined over a one-day
\nperiod using the fingerprint method. The total number of unique visitors is
\ntherefore the sum of these two types of unique visitors. <\/p>\n
\nthe frequency of visits, the retention rate or the terminals used.<\/p>\n![\"Table](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/08\/General-screen-EN.png\")
<\/figure>\n
\nare identical to visitors on a daily basis (Day 1: Unique visitors = Visitors =
\n3). If we now consider a period of several days, we obtain 8 Visitors
\n(3+1+2+2+2+2, the Day Visitors are added together), and 3 Unique Visitors
\n(deduplicated).<\/p>\n
\nalso be analysed on multiple websites (level 1).<\/p>\nIdentified visitor<\/strong><\/h3>\n
\nvisitors are measured using a unique identifier that is sent in the tagging
\nwhen connecting to an authenticated space (login + password) and are common to
\nall platforms (computer, tablets, smartphones\u2026). It is this unique identifier
\nthat allows the cross-device analyses available in the User Insights module of the
\nAnalytics Suite.<\/em><\/p>\n
\nvisitors should therefore not be considered as unique visitors. A unique
\nidentification of a unique user on different devices and browsers is only
\npossible if the user actively identifies themselves. This is possible through a
\nconnection and can then be analysed using the \u201cIdentified Visitor\u201d
\nmetric. <\/p>\n Visits, page views<\/strong><\/h2>\n
Visit<\/strong><\/h3>\n
\nis defined as a visit to a website where at least one page has been loaded.
\nVisits indicate a continuous process of using a website and should not be
\nconfused with the number of visitors, as a visitor may make several visits to
\nthe same site. <\/p>\n
\nnoted, however, that the period during which each visit is counted only once
\nmay vary considerably.<\/p>\n
\nfundamental for the preparation of most analyses. The visit provides you with
\ninformation on navigation (initial page, content viewed, exit page) and
\nbehaviour (duration, loads\/page views, bounce rate, etc.).<\/p>\n
\nillustration shows two visits on five pages with all the associated
\ninformation:<\/p>\n![\"Table:](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/08\/Visits.png\")
<\/figure>\n
\ndifferent types of visits:<\/strong><\/p>\n\n
\nvisits without page loading, for example if a user has only seen one advertising
\nelement. <\/p>\n
\n\u201cVisit\u201d metric.<\/strong><\/p>\n
\nuser visits and then leaves a website by turning off his computer or changing
\nsites. 20 minutes later, he returns to the first site: he will always be
\nconsidered to be in the same visit, which means that only one visit will be
\ncounted. On the other hand, if a visitor accesses a website through Microsoft
\nEdge and returns to the site via Firefox 10 minutes later, two visits will be
\ncounted because the user will not be identified as the same visitor (the cookie
\nvaries from one browser to another). <\/p>\n
\nautomatically closed when the browser is closed. In the field of digital
\nanalytics, it is unfortunately not possible to determine the exact time of exit
\nfrom the site, because the user cannot send a specific message to the servers
\nindicating that he has left the site.<\/p>\n![\"Hit](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/08\/AT-hit-1024x497.png\")
<\/figure>\n
\nSite\u2019s host server.<\/p>\n
\n(images, texts, etc. and the JavaScript code of the Internet AT tag).<\/p>\n
\nonline user\u2019s computer and collects information.<\/p>\n
\nInternet AT server and transmits the collected information as parameters.<\/p>\n
\nrequested image (1 pixel x 1 pixel, transparent).<\/p>\nIn summary: <\/strong><\/h2>\n
Visit<\/strong><\/h3>\n
\nuser\u2019s journey through the site or application. A visit contains one or more
\npage views. As soon as a user is inactive for 30 minutes because he has left
\nthe site or remained on the same page, a visit is considered complete.<\/p>\nVisitor<\/strong><\/h3>\n
Unique visitor<\/strong><\/h3>\n
\nunique visitors correspond to the definition of \u201cnormal\u201d visitors.
\nHowever, if you look at a period of more than one day, these values differ due
\nto the recognition of cookies. If a visitor has a cookie on his browser and
\nvisits the site twice on different dates, this visitor will be recognised as a
\nunique visitor and counted only once in the analysis period. <\/p>\n
\nexample: <\/strong>A visit to a website can be compared to a
\nvisit to a hotel: a guest (unique visitor) can be a guest of a hotel several
\ntimes during a month (visitor) and can enter and leave the hotel several times
\nduring a stay (several visits). In the hotel, the guest will move to different
\nrooms (page views).<\/p>\nGross range:<\/strong><\/h3>\n
\nrefers to the sum of contacts made by an advertising medium during a given
\nperiod on a target group. It does not take into account the fact that some
\npeople may have been in contact with the media several times, since, unlike the
\nnet reach, each contact is counted. The raw scope therefore says nothing about
\nthe exact number of people affected.<\/p>\n
\ndepends on the information to be determined. Here are some examples:<\/p>\n\n
Net range:<\/strong><\/h3>\n
\nto the number of people that an advertising medium reaches at least once during
\na certain evaluation period. It is expressed as an absolute value or as a
\npercentage of the population. While the gross reach counts all contacts, the
\nnet reach deducts double or multiple contacts to give only the
\n\u201cexact\u201d number of people reached by a publication.<\/p>\n
\nvalue of unique visitors<\/strong>. <\/p>\nMore than just measures: key performance indicators (KPIs)<\/strong><\/h2>\n
![\"KPI](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/08\/800x320-visual-EN.jpg\")
<\/a><\/figure>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"