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When it comes to digital marketing<\/a>, it sometimes feels like everything\u2019s been done before.<\/p>\n Browse YouTube or scroll through TikTok on any given day, and you\u2019re likely to see the same formats over and over again.<\/p>\n Yet, there are always a few creators who are able to stand out, publishing unique and never-before-seen videos.<\/p>\n So, how do you come up with video content ideas that are uniquely new and uniquely you<\/strong>?<\/p>\n In this guide, we\u2019re sharing some uncommon ways to use video in your marketing<\/a>, plus how to get the creative juices flowing to come up with your own creative video ideas.<\/p>\n If you want to come up with 100% unique video ideas, you need to think outside the box. Easier said than done, right?<\/p>\n After all, generating \u201ccreative\u201d content ideas is kind of like \u201cdon\u2019t think of the White Elephant\u201d (for us nerds, Ironic Process Theory<\/a>): Everything you\u2019ve already seen before is likely to influence your creative thinking.<\/p>\n But like ChatGPT, it\u2019s all about giving yourself the right prompts. Here are some of the creative catalysts I like to use to drum up unique, on-brand video ideas:<\/p>\n Every \u201ctrend\u201d that\u2019s hot on TikTok started as a unique concept.<\/p>\nThink Outside The Box With Your Video Marketing<\/h2>\n
1. Be The Trend<\/h3>\n