While it\u2019s\u00a0always<\/em>\u00a0a good time to watch TikToks \u2014 the average viewer streams\u00a024 hours<\/u><\/a>\u00a0of content a month on the app \u2014 figuring out the best time to post a TikTok is a bit more complicated.<\/p>\n And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After all, you work hard on your content, so it makes sense to schedule your posts during peak times.<\/p>\n There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan. This guide will walk you through all the best practices for posting on TikTok for maximum engagement \u2014 and, with any luck, land your videos on\u00a0For You Pages<\/u><\/a>\u00a0worldwide.<\/p>\n <\/p>\n <\/p>\n \u26a1<\/p>\n There have been many studies analyzing other\u00a0social media apps<\/u><\/a>, but because TikTok is a relatively new platform, the numbers are a little more limited.\u00a0<\/p>\n This is why we tapped into Buffer\u2019s data \u2014 analyzing more than a million TikToks sent through our platform \u2014 to pinpoint when to post on TikTok for video views.<\/p>\n But before we dig into that, an important caveat: There is no universal best time to post on TikTok that will work for every video on the app. If only it were that easy!\u00a0<\/p>\n The best time to post your TikTok posts depends on\u00a0your<\/em>\u00a0audience and their behaviors \u2014 which is why we will walk you through analyzing your own TikTok data to figure out when to post on TikTok for your target audience later in this article.\u00a0<\/p>\n That said, the days and times in the charts below offer a handy guide to help you maximize your content potential while growing your following.<\/p>\n Ready to get into the numbers?<\/p>\n The best times to post on TikTok are\u00a04 p.m. on Tuesday, 8 a.m. on Friday, and 2 p.m. on Sunday.<\/strong>\u00a0On most days, reach tends to pick up later, with peaks usually happening in the late morning, afternoon, or early evening.<\/p>\n This graph above breaks down the week into hourly chunks. The darkest purple blocks are the time slots with the highest reach. The light purple to white blocks are the time slots with the lowest reach. (TikTok defines<\/u><\/a>\u00a0reach as the \u201ctotal number of unique viewers who viewed the video.\u201d For ease of explanation, we\u2019ll use reach and views interchangeably here.)\u00a0<\/p>\n In our\u00a0best time to post on Instagram<\/u><\/a>\u00a0data analysis, the weekdays were similar and reasonably predictable, with engagement peaks outside working hours. But with TikTok, things are less cut and dried.<\/p>\n This is likely because TikTok has a younger demographic \u2014\u00a053 percent<\/u><\/a>\u00a0of TikTok users in the U.S. are under 25, with 20 percent under 18 \u2014 with less rigid work schedules.\u00a0<\/p>\n \ud83c\udf0d<\/p>\n Wait, what time zone? <\/strong><\/b>To make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert. Whether you’re in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.<\/p>\n<\/div>\n According to Buffer data, the best time slots on Monday for TikTok video views are 10 a.m. and 9 p.m.<\/p>\n \u23f0 When to post on TikTok on Monday: 10 a.m.<\/strong><\/p>\n On Tuesday, the data suggests that 4 p.m. is the best time of day to post on TikTok, with other spikes happening at 5 p.m. and 7 p.m.\u00a0<\/p>\n \u23f0 When to post on TikTok on Tuesday: 4 p.m.<\/strong><\/p>\n On Wednesdays, the best time to post your TikToks is 4 p.m., closely followed by 2 p.m., then 7 p.m.\u00a0<\/p>\n \u23f0 When to post on TikTok on Wednesday: 4 p.m.<\/strong><\/p>\n The best posting times on Thursday are 10 a.m., 11 a.m., and 4 p.m., according to Buffer data.<\/p>\n \u23f0 When to post on TikTok on Thursday: 10 a.m.<\/strong><\/p>\n On Friday, the optimal posting times on TikTok are at 8 a.m., followed by a smaller spike at 4 p.m. and 5 p.m.<\/p>\n \u23f0 When to post on TikTok on Friday: 8 a.m.<\/strong><\/p>\n Saturday is a quieter time on TikTok, though there is a good spike in views for videos posted between 11 a.m. and 2 p.m., with 11 a.m. being the strongest time.\u00a0<\/p>\n \u23f0 When to post on TikTok on Saturday: 11 a.m.<\/strong><\/p>\n The best time to post on TikTok on Sunday is at 2 p.m., one of the best times to post throughout the entire week. Other good times to post on TikTok on Sunday are 4 p.m. and 8 p.m.<\/p>\n \u23f0 When to post on TikTok on Sunday: 2 p.m.<\/strong><\/p>\n This is where\u00a0social media scheduling tools<\/u><\/a>\u00a0like Buffer shine. Experiment by systematically going through the times on the list above, scheduling a TikTok, and tracking its performance to see what works best for your specific audience.<\/p>\n Tuesday is the best day of the week to post on TikTok in terms of reach, with Thursday, Monday, and Friday not too far off.\u00a0<\/p>\n The worst day of the week to post on TikTok is Saturday, when there\u2019s a notable dip in reach on the app.\u00a0<\/p>\n You\u2019re on TikTok because you want others to engage with your content. Whether you post a behind-the-scenes video of your teammates, a TikTok explaining your latest product launch, or jump on a funny trend, TikToks are meant to be seen by your community.\u00a0<\/p>\n If you\u2019re sharing videos that aren\u2019t getting any views, you\u2019re missing out on building stronger connections with your customers and increasing brand awareness.<\/p>\n TikTok videos have the\u00a0highest engagement rate<\/u><\/a>\u00a0per post out of any other social platform, meaning you could use TikTok as a key driver of brand awareness and traffic for your brand. Of course, to take advantage of this, you need to post at the right times to give your followers a chance to like, share, and comment on your TikTok content.<\/p>\n Putting some thought into your posting schedule is rewarded by the\u00a0TikTok algorithm<\/u><\/a>\u00a0and can yield great results.<\/p>\n The conversation surrounding when to post on social media can sometimes feel a bit reductive, especially considering there\u2019s a lot of\u00a0conflicting data<\/u><\/a>\u00a0on the topic. And while we hope you find the data from Buffer helpful, the results should be taken as helpful suggestions rather than rigid rules to follow.<\/p>\n For one thing, trends on social media are constantly evolving. Another factor to consider is that no matter how thorough these reports are, they\u2019re based on aggregated data and may not apply to your audience.\u00a0<\/p>\n So, understanding your best posting times boils down to understanding your followers\u2019 online habits \u2014 an essential part of your overall\u00a0marketing strategy<\/u><\/a>.<\/p>\n Your community is unique; the best times to post TikToks will depend on their schedule. Remember, TikTok is a global platform, and you\u2019ll likely have a global audience.<\/p>\n Your followers may be scattered across the world, so considering all the different time zones and finding overlap with your community is crucial to successfully planning content.<\/p>\n TikTok\u2019s analytics might not be as helpful as Instagram insights when it comes to figuring out your best time to post, but it does offer some useful information to guide you.\u00a0<\/p>\n To find it, head over to TikTok Studio. Here\u2019s how.<\/p>\n Here, you\u2019ll find a retrospective overview of when your followers were most active on the app over the past few days and times.\u00a0<\/p>\n Why does this matter? Well, when you post your TikTok, the algorithm will serve your video to a select group of your followers and non-followers gauge how they react. Do they watch the whole video? Tap through the carousel? Like, it, comment on it, or share it with a friend?\u00a0<\/p>\n Actions like these are strong indicators that your content is valuable (while all TikTok engagement helps, watch time is particularly important). It signals to the algorithm that it should serve your video to more people like the ones who watched and engaged. A larger group will find your videos on their FYP, and so the pattern continues.\u00a0<\/p>\n While TikTok only shares\u00a0follower<\/em>\u00a0activity, it stands to reason that your non-followers \u2014 people you\u2019re hoping to reach and convert \u2014 will behave similarly to the people already following you. In turn, they might be scrolling through the app at similar times.\u00a0<\/p>\n Posting when your target audience is most active gives your content the best possible chance of success.\u00a0<\/strong><\/p>\n So, it\u2019s worthwhile spending some time noting down their most active times over the past few days. Look for patterns.<\/p>\n Is there a similar spike in activity on weekdays? Or on weekends? Is there one day of the week that stands out.\u00a0<\/p>\n These slots will give you a good indication of the best time to post on TikTok for\u00a0your<\/em>\u00a0audience.\u00a0<\/p>\n After you\u2019ve studied your target audience\u2019s schedule and nailed down a few options for posting, it\u2019s time to put your social media management research into action and see whether these times work.\u00a0<\/p>\n Experimentation is a pillar of successful social media marketing \u2014 play around with scheduling your TikToks at various periods during the day to see which video performs the best.<\/p>\n If you\u2019re not able to actively post during those hours (perhaps your target audience location is not in the same time zone as yours), no sweat: A\u00a0social media management tool like Buffer<\/u><\/a>\u00a0can help schedule posts at the exact moments your audience is most likely to engage.<\/p>\n As a content creator or social media manager,\u00a0burnout<\/u><\/a>\u00a0can be very real. While posting consistently is important, you don\u2019t want to do too much at once and exhaust yourself. When thinking about how often you should post and what the best times are, make sure you\u2019re also factoring in whether the workload feels reasonable for you.\u00a0<\/p>\n To create good content that is engaging, informative, and thoughtful, you need to feel inspired, so take care of your physical and mental health and take breaks whenever needed.<\/p>\n Implementing a\u00a0social media calendar<\/u><\/a>\u00a0into your routine can significantly reduce the stress of planning and posting content. A calendar will provide an organized way to lay out all of your videos and help you be more consistent.\u00a0<\/p>\n Once you have a solid overview of your posts and when to schedule them, you can start planning and filming TikTok content in advance and even batch-create content.<\/p>\n This guide focuses primarily on scheduling, but creating\u00a0high-quality content<\/u><\/a>\u00a0should always be your priority. Sure, finding the best times to post can get your work in front of more eyes, but you want to make sure you\u2019re always presenting your A-game to customers with engaging and informative material.<\/p>\n TikTok is inherently a creative space, so there are many\u00a0different ways<\/u><\/a>\u00a0to share content successfully with your community. While it\u2019s great to diversify your videos, it\u2019s also helpful to find your niche. Often, users will follow an account for a particular aesthetic or because they share a specific type of content, so figure out your strengths and stick to them.<\/p>\n Still, be open to experimenting with trending content \u2014 whether that means trying out a specific challenge or incorporating\u00a0trending TikTok sounds<\/u><\/a>\u00a0into your videos.\u00a0<\/p>\n Many accounts have gone viral because they engaged with popular content, so be flexible. Whatever you post, use hashtags, engage with your audience, and be consistent.<\/p>\n So many great influencers and small business owners create fun and exciting content on TikTok. Watching their videos is a great way to brainstorm ideas for your brand. You can use their work as a jumping-off point and tailor the content to fit your brand. If you need some inspiration \u2014 check out\u00a0this list<\/u><\/a>\u00a0of innovative TikTokers.<\/p>\n Hopefully, this guide will help you nail down some of the best times to post on TikTok! Ensuring your videos get seen by as many people as possible is the next step in attracting more customers to your brand and building a stronger online community.<\/p>\n What are your favorite times to post on TikTok? Let us know in the comments below or on\u00a0Twitter<\/u><\/a>\u00a0or\u00a0Instagram<\/u><\/a>!<\/p>\n<\/div>\nIs there a best time to post on TikTok?<\/h2>\n
The best times to post on TikTok<\/h2>\n
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The best time to post on TikTok at a glance<\/h2>\n
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The best time to post on TikTok on Monday<\/h2>\n
The best time to post on TikTok on Tuesday<\/h2>\n
The best time to post on TikTok on Wednesday<\/h2>\n
The best time to post on TikTok on Thursday<\/h2>\n
The best time to post on TikTok on Friday<\/h2>\n
The best time to post on TikTok on Saturday<\/h2>\n
The best time to post on TikTok on Sunday<\/h2>\n
What is the best day of the week to post on TikTok?<\/h2>\n
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Why it\u2019s important to find the best times to post on TikTok<\/h2>\n
How to find\u00a0your<\/em>\u00a0best time to post on TikTok<\/h2>\n
Explore TikTok analytics<\/h3>\n
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<\/figure>\nExperiment with different times<\/h3>\n
Think about your own schedule<\/h3>\n
Create great content to post on TikTok<\/h2>\n
TikTok tips<\/h3>\n
Emulate your favorites<\/h3>\n