{"id":79195,"date":"2025-02-10T05:14:10","date_gmt":"2025-02-10T05:14:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/googles-march-2024-updates-whats-to-blame-for-your-rankings-drop\/"},"modified":"2025-02-10T05:14:10","modified_gmt":"2025-02-10T05:14:10","slug":"googles-march-2024-updates-whats-to-blame-for-your-rankings-drop","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=79195","title":{"rendered":"Google\u2019s March 2024 Updates: What\u2019s to Blame for Your Rankings Drop?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-19274\" alt=\"An AI-generated image of a search engine personified as a police officer\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-300x300.webp 300w, https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-150x150.webp 150w, https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-768x768.webp 768w, https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop.webp 1024w\" data-lazy-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-300x300.webp\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-19274\" src=\"https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-300x300.webp\" alt=\"An AI-generated image of a search engine personified as a police officer\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-300x300.webp 300w, https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-150x150.webp 150w, https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop-768x768.webp 768w, https:\/\/www.internetmarketingninjas.com\/blog\/wp-content\/uploads\/2024\/03\/SearchCop.webp 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/>Google\u2019s got some big updates rolling out, and already, webmasters are seeing noticeable impacts on their sites, both positive and negative. Since it could take up to a month for the dust to settle, you don\u2019t necessarily need to panic quite yet, but you <em>do<\/em> need to take a hard look at what these updates are intended to do and whether your site might be at risk.<\/p>\n<h2>Part 1: The March 2024 Core Update<\/h2>\n<p>This is a content-focused update that comes on the heels of the September 2023 Helpful Content Update. Google says that there actually won\u2019t be any more \u201chelpful content updates\u201d as such: They\u2019ve been rolled into broader core updates. The <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/03\/core-update-spam-policies\">March 2024 core update<\/a> aims to improve on what Google has already been trying to do, so if you\u2019ve been listening to what they\u2019ve been saying in the past few years, you should already be on the right track. According to Google, \u201cThere\u2019s nothing new or special that creators need to do for this update as long as they\u2019ve been making satisfying content meant for people.\u201d<\/p>\n<h2>Part 2: The March 2024 Google Spam Updates<\/h2>\n<p>Google is going after three types of spam in an effort to clean up the SERPs: scaled content abuse, site reputation abuse, and expired domain abuse.<\/p>\n<h3>Scaled Content Abuse (aka Reckless Use of AI)<\/h3>\n<p>So many webmasters have seen the rise of generative AI as an opportunity to throw thousands of pages online with no effort, hoping that something will stick in the rankings. Even a stopped clock is right twice a day, and similarly, if you throw enough auto-generated text at the SERPs, some of it is bound to rank. That doesn\u2019t mean that it\u2019s actually any good or that people want to read it, though, which is why Google is cracking down, clarifying that using AI to create content in bulk in order to manipulate the search rankings is spam.<\/p>\n<p>Some sites are already getting manual \u201cpure spam\u201d penalties for this, so it\u2019s clear that Google is aiming to send a message.<\/p>\n<p>Note that they did <em>not<\/em> say that using AI is forbidden. It\u2019s not the AI that\u2019s the problem: It\u2019s the flood of low-effort, low-quality results that AI can be used to create. Just like any tool, AI needs to be <a href=\"https:\/\/www.internetmarketingninjas.com\/blog\/content\/how-to-create-good-content-with-help-from-ai\/\">wielded responsibly<\/a>, guided by humans to create content that\u2019s then human-edited to make sure that it\u2019s helpful, informative, and accurate.<\/p>\n<h3>Site Reputation Abuse (\u201cParasite SEO\u201d)<\/h3>\n<p>This type of spam actually appears on websites that otherwise have a lot of good, authoritative information, like those run by credible news outlets or even highly respected universities. The \u201c<a href=\"https:\/\/www.seroundtable.com\/google-parasite-seo-steps-36526.html\">parasite<\/a>\u201d content lives in a subfolder or subdomain that exploits the parent site\u2019s reputation to get better rankings. Google\u2019s spam update is going after content that provides little or no value to readers and isn\u2019t closely overseen by or relevant to the main site.<\/p>\n<p>Interestingly, Google has given sites a two-month head start to fix this, saying that they\u2019ll start penalizing sites for site reputation abuse after May 5. That\u2019s certainly not their usual approach, but it makes sense that they\u2019d be loath to penalize some of the Internet\u2019s most respected sites because they also contain spam.<\/p>\n<h3>Expired Domain Abuse<\/h3>\n<p>Similar to site reputation abuse, expired domain abuse aims to exploit the authority of a domain to rank low-quality content. In this case, it\u2019s an expired domain that used to host good content; some people have made <a href=\"https:\/\/www.wnycstudios.org\/podcasts\/otm\/segments\/serbian-dj-internet-ai-clickbait-on-the-media\">a lot of money<\/a> from buying expired domains that have a good reputation, then filling them with junk. That\u2019s not to say that you can\u2019t buy an expired domain and repurpose it, but to avoid running afoul of Google\u2019s guidelines, you should use it for a high-quality site with useful content, not spam.<\/p>\n<h2>Hard Pills to Swallow: Accepting and Fixing Your Weaknesses<\/h2>\n<p>It\u2019s common for some webmasters to rant about Google after an update, complaining that they did everything right and Google is just dumb\/evil\/crooked\/etc. You might see people saying things like:<\/p>\n<ul>\n<li>\u201cBut my content is all human-written!\u201d (It doesn\u2019t matter. Humans can write low-quality content, too.)<\/li>\n<li>\u201cI worked really hard on this site!\u201d (You need to refocus that effort on a better strategy, then.)<\/li>\n<li>\u201cIf you\u2019re not a big company, Google won\u2019t rank you anymore.\u201d (Not true; being a big company does tend to mean that you\u2019re more trusted, but authority can be built up over time, and expertise doesn\u2019t require you to be on the Forbes 500.)<\/li>\n<li>\u201cBut I publish X posts a week!\u201d (It\u2019s about quality, not quantity.)<\/li>\n<li>\u201cGoogle loves to kill people\u2019s sites for no reason.\u201d (There\u2019s always a reason.)<\/li>\n<\/ul>\n<p>The fact of the matter is that blaming Google because your site doesn\u2019t offer what they seek to reward isn\u2019t useful. You can complain and make up excuses all day, but that\u2019s not going to fix your rankings or get you out of a manual penalty. What will help is reading Google\u2019s guidance and taking it to heart. Create content that\u2019s focused on providing useful information for readers, not gaming the search rankings. The path to better rankings is paved with helpful content.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s got some big updates rolling out, and already, webmasters are seeing noticeable impacts on their sites, both positive and negative. Since it could take up to a month for the dust to settle, you don\u2019t necessarily need to panic quite yet, but you do need to take a hard look at what these updates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[12831,4448,13754,7095,15021,12572,5614],"dealstore":[],"offerexpiration":[],"class_list":["post-79195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blame","tag-drop","tag-googles","tag-march","tag-rankings","tag-updates","tag-whats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s March 2024 Updates: What\u2019s to Blame for Your Rankings Drop? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=79195\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s March 2024 Updates: What\u2019s to Blame for Your Rankings Drop? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s got some big updates rolling out, and already, webmasters are seeing noticeable impacts on their sites, both positive and negative. 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