![\"Catch-up-September-2019\"](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/09\/Catch-up-September-2019-1024x444.jpg\")
<\/figure>\nGetting you up to speed with all the latest in the Catching up.<\/p>\n
Firefox\u2019s cookie offensive<\/strong><\/h2>\nFirefox\u2019s latest update<\/a> (version 69) will now block thousands of cookies on websites by default. Although the browser\u2019s ETP (Enhanced Tracking Protection) has been available for a while, it will now automatically block more than 2,500 cookies on websites that capture the personal data of Internet users. Firefox will not block all cookies used by websites, but will screen out a few thousand cookies, including those used by major platforms (Facebook, Google), advertising services (Outbrain, Smart) or website traffic counters. Fortunately, a company in the latter category has the ideal solution<\/a> for working with ETP and Safari\u2019s ITP (Intelligent Tracking Prevention<\/a>).<\/p>\nRTB back in the spotlight<\/strong><\/h2>\nGoogle\u2019s RTB (Real Time Bidding) is under fire<\/a> once again from Brave\u2019s chief policy and industry relations officer, Johnny Ryan. Brave, the maker of the Chromium-based browser that rivals Google Chrome claims to have new evidence that the tech giant is continuing to leak personal information to advertisers \u2013 in clear violation of the GDPR. In an official complaint to the Irish Data Protection Commission (Google\u2019s lead regulator in Europe), Ryan claims that Google\u2019s \u2018Push Page\u2019 or \u2018google_push\u2019 user identifier acts as a workaround to GDPR restrictions. By using the identifier, companies can trade profile data with each other by cross-referencing the personal profiles of their data subjects. <\/p>\nThis latest accusation is part of an ongoing enquiry into RTB. The UK\u2019s ICO (Information Commissioners Office) published a report<\/a> in June on the RTB ecosystem which found the ad tech industry to be \u201cimmature\u201d in its application of data protection requirements. It also stated that \u201ca single RTB request can result in personal data being processed by hundreds of organizations, each with their own privacy policies.\u201d The investigation continues\u2026<\/p>\nMinimum Viable (data) Products<\/strong><\/h2>\nDat Tran, head of AI @Axel Springer<\/a> dives into the world of MVPs and maps out<\/a> how the concept applies to machine learning products. He describes the state-of-the art methodology of lean startups and how companies these days integrate the build-measure-learn approach, i.e. building products or services iteratively by continuously integrating customer feedback to reduce the risk that the product\/service will fail. By applying this to machine learning, he identifies three major dimensions that are critical for a good MVP data product: a minimum viable model, a minimum viable platform, and a minimum viable (data) product.<\/p>\nInteractive GDPR fines<\/strong><\/h2>\nEmpirik has released the first ever interactive Barometer<\/a> detailing all the GDPR fines in Europe so far.
It\u2019s a riveting read \u2013 66 fines have been handed out since May 2018 to a total of just over \u20ac54 million and an average fine of \u20ac5K. February 2019 was a peak month (i.e. with the \u20ac50 million CNIL Google fine) and Germany has the highest number of identified sanctions per country. They\u2019ll be updating it every month to display the latest GDPR developments \u2013 not forgetting that there are numerous cases that are ongoing and confidential. Stay tuned for more fines coming soon!<\/p>\nDon\u2019t believe the hype<\/strong><\/h2>\nGoogle has been accused<\/a> of spreading misleading figures and promoting its own interests following a series of blog posts<\/a> over the summer. The tech giant has come under fire from publishers after it announced that they stand to lose 52% of programmatic ad revenue if they can\u2019t use third-party cookie ad targeting. In a clear attempt to discredit Apple\u2019s Safari browser anti-tracking update,\u00a0Intelligent Tracking Prevention<\/a>, Google was said to have taken the figures out of context and used them as a \u201cweapon\u201d to further its own cause. Although the estimated revenue loss from Apple Safari cookie restrictions has dropped, it hasn\u2019t simply disappeared from publishers\u2019 income. One ad ops executive commented \u2013 \u201cThe bigger concern is how Chrome will implement cookie-blocking for users. The hope is that by publishing the revenue-loss research, Google intends to still allow cookie-tracking and therefore limit the damage to publishers\u2019 audience-targeting campaigns.\u201d<\/p>\nThe Yuka effect<\/strong><\/h2>\nFrench supermarket chain Intermarch\u00e9<\/a> is reformulating 900 of its products to get better ratings on Yuka. Since its launch in 2017, Yuka<\/a> has had a profound impact on the marketplace. The application, which rates the health effects of agri-food and cosmetic products by \u2018decoding\u2019 product labels is used by nearly 18% of French shoppers. Intermarch\u00e9\u2019s product update mainly focusses on removing 140 notorious additives by 2020 including glutamate, titanium dioxide and magnesium carbonates. The goal? To gives its products a score higher than 50\/100 \u2013 below 50 and the app automatically recommends better-rated alternatives.<\/p>\nThe art of greenwashing<\/strong><\/h2>\nHypocrites beware<\/a>! While brands have the potential to make a big impact on sustainability, many have been accused of being \u2018dark green on the outside and light green on the inside\u2019. In other words, many businesses these days feel they have to tick the sustainability box, so they introduce a single marketing tagline or isolated eco-campaign.<\/em> Indeed, Google made the news over the summer when it hosted a climate change summit<\/a> on the coast of Sicily which was attended by countless celebrities who showed up in private jets and superyachts. <\/p>\n
RTB back in the spotlight<\/strong><\/h2>\nGoogle\u2019s RTB (Real Time Bidding) is under fire<\/a> once again from Brave\u2019s chief policy and industry relations officer, Johnny Ryan. Brave, the maker of the Chromium-based browser that rivals Google Chrome claims to have new evidence that the tech giant is continuing to leak personal information to advertisers \u2013 in clear violation of the GDPR. In an official complaint to the Irish Data Protection Commission (Google\u2019s lead regulator in Europe), Ryan claims that Google\u2019s \u2018Push Page\u2019 or \u2018google_push\u2019 user identifier acts as a workaround to GDPR restrictions. By using the identifier, companies can trade profile data with each other by cross-referencing the personal profiles of their data subjects. <\/p>\nThis latest accusation is part of an ongoing enquiry into RTB. The UK\u2019s ICO (Information Commissioners Office) published a report<\/a> in June on the RTB ecosystem which found the ad tech industry to be \u201cimmature\u201d in its application of data protection requirements. It also stated that \u201ca single RTB request can result in personal data being processed by hundreds of organizations, each with their own privacy policies.\u201d The investigation continues\u2026<\/p>\nMinimum Viable (data) Products<\/strong><\/h2>\nDat Tran, head of AI @Axel Springer<\/a> dives into the world of MVPs and maps out<\/a> how the concept applies to machine learning products. He describes the state-of-the art methodology of lean startups and how companies these days integrate the build-measure-learn approach, i.e. building products or services iteratively by continuously integrating customer feedback to reduce the risk that the product\/service will fail. By applying this to machine learning, he identifies three major dimensions that are critical for a good MVP data product: a minimum viable model, a minimum viable platform, and a minimum viable (data) product.<\/p>\nInteractive GDPR fines<\/strong><\/h2>\nEmpirik has released the first ever interactive Barometer<\/a> detailing all the GDPR fines in Europe so far.
It\u2019s a riveting read \u2013 66 fines have been handed out since May 2018 to a total of just over \u20ac54 million and an average fine of \u20ac5K. February 2019 was a peak month (i.e. with the \u20ac50 million CNIL Google fine) and Germany has the highest number of identified sanctions per country. They\u2019ll be updating it every month to display the latest GDPR developments \u2013 not forgetting that there are numerous cases that are ongoing and confidential. Stay tuned for more fines coming soon!<\/p>\nDon\u2019t believe the hype<\/strong><\/h2>\nGoogle has been accused<\/a> of spreading misleading figures and promoting its own interests following a series of blog posts<\/a> over the summer. The tech giant has come under fire from publishers after it announced that they stand to lose 52% of programmatic ad revenue if they can\u2019t use third-party cookie ad targeting. In a clear attempt to discredit Apple\u2019s Safari browser anti-tracking update,\u00a0Intelligent Tracking Prevention<\/a>, Google was said to have taken the figures out of context and used them as a \u201cweapon\u201d to further its own cause. Although the estimated revenue loss from Apple Safari cookie restrictions has dropped, it hasn\u2019t simply disappeared from publishers\u2019 income. One ad ops executive commented \u2013 \u201cThe bigger concern is how Chrome will implement cookie-blocking for users. The hope is that by publishing the revenue-loss research, Google intends to still allow cookie-tracking and therefore limit the damage to publishers\u2019 audience-targeting campaigns.\u201d<\/p>\nThe Yuka effect<\/strong><\/h2>\nFrench supermarket chain Intermarch\u00e9<\/a> is reformulating 900 of its products to get better ratings on Yuka. Since its launch in 2017, Yuka<\/a> has had a profound impact on the marketplace. The application, which rates the health effects of agri-food and cosmetic products by \u2018decoding\u2019 product labels is used by nearly 18% of French shoppers. Intermarch\u00e9\u2019s product update mainly focusses on removing 140 notorious additives by 2020 including glutamate, titanium dioxide and magnesium carbonates. The goal? To gives its products a score higher than 50\/100 \u2013 below 50 and the app automatically recommends better-rated alternatives.<\/p>\nThe art of greenwashing<\/strong><\/h2>\nHypocrites beware<\/a>! While brands have the potential to make a big impact on sustainability, many have been accused of being \u2018dark green on the outside and light green on the inside\u2019. In other words, many businesses these days feel they have to tick the sustainability box, so they introduce a single marketing tagline or isolated eco-campaign.<\/em> Indeed, Google made the news over the summer when it hosted a climate change summit<\/a> on the coast of Sicily which was attended by countless celebrities who showed up in private jets and superyachts. <\/p>\n
This latest accusation is part of an ongoing enquiry into RTB. The UK\u2019s ICO (Information Commissioners Office) published a report<\/a> in June on the RTB ecosystem which found the ad tech industry to be \u201cimmature\u201d in its application of data protection requirements. It also stated that \u201ca single RTB request can result in personal data being processed by hundreds of organizations, each with their own privacy policies.\u201d The investigation continues\u2026<\/p>\n Dat Tran, head of AI @Axel Springer<\/a> dives into the world of MVPs and maps out<\/a> how the concept applies to machine learning products. He describes the state-of-the art methodology of lean startups and how companies these days integrate the build-measure-learn approach, i.e. building products or services iteratively by continuously integrating customer feedback to reduce the risk that the product\/service will fail. By applying this to machine learning, he identifies three major dimensions that are critical for a good MVP data product: a minimum viable model, a minimum viable platform, and a minimum viable (data) product.<\/p>\n Empirik has released the first ever interactive Barometer<\/a> detailing all the GDPR fines in Europe so far. Google has been accused<\/a> of spreading misleading figures and promoting its own interests following a series of blog posts<\/a> over the summer. The tech giant has come under fire from publishers after it announced that they stand to lose 52% of programmatic ad revenue if they can\u2019t use third-party cookie ad targeting. In a clear attempt to discredit Apple\u2019s Safari browser anti-tracking update,\u00a0Intelligent Tracking Prevention<\/a>, Google was said to have taken the figures out of context and used them as a \u201cweapon\u201d to further its own cause. Although the estimated revenue loss from Apple Safari cookie restrictions has dropped, it hasn\u2019t simply disappeared from publishers\u2019 income. One ad ops executive commented \u2013 \u201cThe bigger concern is how Chrome will implement cookie-blocking for users. The hope is that by publishing the revenue-loss research, Google intends to still allow cookie-tracking and therefore limit the damage to publishers\u2019 audience-targeting campaigns.\u201d<\/p>\n French supermarket chain Intermarch\u00e9<\/a> is reformulating 900 of its products to get better ratings on Yuka. Since its launch in 2017, Yuka<\/a> has had a profound impact on the marketplace. The application, which rates the health effects of agri-food and cosmetic products by \u2018decoding\u2019 product labels is used by nearly 18% of French shoppers. Intermarch\u00e9\u2019s product update mainly focusses on removing 140 notorious additives by 2020 including glutamate, titanium dioxide and magnesium carbonates. The goal? To gives its products a score higher than 50\/100 \u2013 below 50 and the app automatically recommends better-rated alternatives.<\/p>\n Hypocrites beware<\/a>! While brands have the potential to make a big impact on sustainability, many have been accused of being \u2018dark green on the outside and light green on the inside\u2019. In other words, many businesses these days feel they have to tick the sustainability box, so they introduce a single marketing tagline or isolated eco-campaign.<\/em> Indeed, Google made the news over the summer when it hosted a climate change summit<\/a> on the coast of Sicily which was attended by countless celebrities who showed up in private jets and superyachts. <\/p>\nMinimum Viable (data) Products<\/strong><\/h2>\n
Interactive GDPR fines<\/strong><\/h2>\n
It\u2019s a riveting read \u2013 66 fines have been handed out since May 2018 to a total of just over \u20ac54 million and an average fine of \u20ac5K. February 2019 was a peak month (i.e. with the \u20ac50 million CNIL Google fine) and Germany has the highest number of identified sanctions per country. They\u2019ll be updating it every month to display the latest GDPR developments \u2013 not forgetting that there are numerous cases that are ongoing and confidential. Stay tuned for more fines coming soon!<\/p>\nDon\u2019t believe the hype<\/strong><\/h2>\n
The Yuka effect<\/strong><\/h2>\n
The art of greenwashing<\/strong><\/h2>\n
![\"Greenwashing](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/09\/Marketoonist-1024x730.jpg\")