{"id":77928,"date":"2025-02-09T13:26:57","date_gmt":"2025-02-09T13:26:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/fake-analytics-1-i-dont-have-time-for-analytics\/"},"modified":"2025-02-09T13:26:57","modified_gmt":"2025-02-09T13:26:57","slug":"fake-analytics-1-i-dont-have-time-for-analytics","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=77928","title":{"rendered":"Fake Analytics 1: \u201cI don\u2019t have time for Analytics\u201d"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<p>It\u2019s well known that around 9 out of 10 e-commerce visits result in<br \/>\nacquisition costs without generating any ROI. If you find yourself spending<br \/>\never-increasing sums on traffic acquisition to boost revenue, you\u2019re<br \/>\nessentially wasting your time, energy and money. Before you spend to attract<br \/>\nnew customers, it\u2019s critical to increase the commercial efficiency of your<br \/>\nonline store.<\/p>\n<table style=\"height: 250px;\" border=\"1\" width=\"687\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td>\n<p>\u00a0<\/p>\n<p><strong>AT Internet\u2019s E-Commerce guide is your essential handbook \u2013 it explains how the insights you gain from web analytics can help shape the ideal shopping experience: <\/strong><\/p>\n<p>\u00a0<\/p>\n<div style=\"text-align: left; padding-left: 40px;\" align=\"center\">\n<ul>\n<li>Significantly improve your merchandising, shopping tunnels and customer loyalty<\/li>\n<li>Find out how to optimise the product catalogue by presenting an attractive and relevant offer for the visitor and engage visitors via the product sheet and encourage them to put your product in a shopping cart<\/li>\n<li>Propose an efficient purchasing tunnel and accompany the potential buyer until the conversion \u2013 and increase the re-purchase rate, monitoring interactions with your brand to build customer loyalty<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Get all our e-commerce tips and recommendations in our\u00a0<a href=\"https:\/\/blog.atinternet.com\/en\/tag\/e-commerce\/\">series of\u00a0articles dedicated to e-commerce activity<\/a>, and be sure to download our free guide:\u00a0<\/p>\n<div class=\"wpb_single_image wpb_content_element vc_align_center  wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp\">\n<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/content.atinternet.com\/ecommerce-guide-digital-analytics\/?xtor=PUB-[EN]-[inpost]-[Ecommerce_guide]\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"770\" height=\"244\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2018\/07\/In-post-banner-EN.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"ecommerce-digital-analytics-banner\" loading=\"lazy\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2018\/07\/In-post-banner-EN.jpg 790w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2018\/07\/In-post-banner-EN-300x95.jpg 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2018\/07\/In-post-banner-EN-768x243.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/a><br \/>\n\t\t<\/figure>\n<\/p><\/div>\n<p>In a series of blogs accompanying the AT Internet\u2019s e-commerce <a href=\"https:\/\/www.atinternet.com\/en\/resources\/resources\/fake-analytics-dont-let-common-misconceptions-get-in-the-way-of-your-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"webinar (opens in a new tab)\">webinar<\/a> (in English) in partnership with industry expert Beno\u00eet Gaillat\u200b, we look at common pain points voiced by companies in the face of fast-paced and rapidly expanding market competition. Part 1 looks at a common issue for e-marketers today \u2013 \u201c<strong>I don\u2019t have time for Analytics\u2026\u201d<\/strong><\/p>\n<p>To read the next articles, please click below: <\/p>\n<p><a rel=\"noreferrer noopener\" aria-label=\"Fake Analytics 2: \u201cI\u2019m investing everything in traffic acquisition\u201d (opens in a new tab)\" href=\"https:\/\/blog.atinternet.com\/en\/fake-analytics-3-im-investing-everything-in-traffic-acquisition\/\" target=\"_blank\">Fake Analytics 2: \u201cI\u2019m investing everything in traffic acquisition\u201d<\/a><br \/><a href=\"https:\/\/blog.atinternet.com\/en\/blog-ecommerce-serie5-i-do-all-my-reports-in-excel\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Fake Analytics 3: \u201cI do all my reports in Excel!\u201d (opens in a new tab)\">Fake Analytics 3: \u201cI do all my reports in Excel!\u201d<\/a><\/p>\n<p>Leaving analytics<br \/>\nout of the picture when managing an e-commerce site is like driving on the<br \/>\nmotorway at high speed wearing a blindfold. If you can\u2019t anticipate anything or<br \/>\nsee where you\u2019re going, it\u2019s not going to go well. The same is true if you<br \/>\ndrive a vehicle without a dashboard \u2013 it\u2019s possible to wing it but you\u2019re<br \/>\nheading for fines, loss of points and breakdown.<\/p>\n<p>Operating your site without indicators puts you at enormous risk as you are unable to understand your most popular products, and those that are losing momentum. It\u2019s also impossible to know if your critical pages (baskets, purchasing processes, etc.) are working properly, etc. <\/p>\n<p>The e-commerce market is saturated with solutions that help companies optimise their strategy and performance. However, the vast majority simply don\u2019t have any spare time or budget to search for optimisation solutions. When looking for ways to boost your e-commerce it is crucial that your decision-making is based on accurate and trustworthy analytics insights. Analytics and measurement are the keys to becoming data driven.<\/p>\n<h2><strong>Top tips for busy e-marketers<\/strong><\/h2>\n<p>If time is a<br \/>\nmajor issue, the best way to start optimising your e-marketing is to begin as<br \/>\ngently as possible.<\/p>\n<p>The first step is asking yourself the right questions:<\/p>\n<ul>\n<li>Why my site?<\/li>\n<li>What is my economic<br \/>\nmodel?<\/li>\n<\/ul>\n<p>You then need to define the most appropriate KPIs for the proper<br \/>\nfunctioning of your site. <\/p>\n<ul>\n<li>What is my precise annual<br \/>\nturnover?<\/li>\n<li>What is the average<br \/>\nbasket?<\/li>\n<li>How many accounts are<br \/>\ncreations?<\/li>\n<li>What is the average<br \/>\nconversion rate?<\/li>\n<li>How about the number of<br \/>\nleads?<\/li>\n<\/ul>\n<p>Once you\u2019ve defined your own actionable KPIs, it\u2019s important to map out how<br \/>\nyou share information in the right format, at the right time, with the right<br \/>\npeople.<\/p>\n<p>Resources can include a daily email recap, dashboards in open spaces and<br \/>\ndashboards for specific profiles. Among the multitude of e-commerce content<br \/>\nmanagement systems (CMS) on the market, several players stand out to offer you<br \/>\nsimple, affordable and powerful shop editors.<\/p>\n<p>Once your shop is in place, you can also save time by using plugins, add-ons, and extensions that allow you to integrate an analytics solution in a few clicks, even without technical skills. <\/p>\n<p>AT Internet\u2019s<br \/>\nin-page analytics as well as CMS plugins, PrestaShop and Magento are the most<br \/>\nuser-friendly and easy-to-implement solutions on the market. They are<br \/>\nready-built and rapid-install OOTB plugins that provide seamless integration in<br \/>\na single click.<\/p>\n<p>Once implemented, you can decide which product pages to improve or<br \/>\ninvest in \u2013 e.g. for purchases or shopping baskets etc. as well as chasing your<br \/>\nhot prospects. It\u2019s all built-in to the solution.<\/p>\n<h2><strong>Swamped in data?<\/strong><\/h2>\n<p>Don\u2019t be worried if you are drowning in too much data \u2013 advanced data science has the answer! At AT Internet, our data science projects have two main objectives:<\/p>\n<ul>\n<li>Drawing out valuable<br \/>\ninsights from the data (as opposed to simply visualising information)<\/li>\n<li>Automating and<br \/>\nintegrating that info seamlessly within the solution<\/li>\n<\/ul>\n<p>Our aim is to reduce the time you spend on data mining tasks and enable<br \/>\nyou to focus on higher value tasks. <\/p>\n<p>If you\u2019re lost, let out data scientists help you \u2013 we can show you how<br \/>\nto take all the low-value heavy lifting out of the equation and free up more<br \/>\ntime to boost the efficiency of your site.<\/p>\n<p>Tune into AT Internet\u2019s e-commerce webinar (in English) to find out how<br \/>\nyou can optimise your e-marketing activity, remove your blindfold and drive<br \/>\nyour site into the fast lane.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.atinternet.com\/en\/resources\/resources\/fake-analytics-dont-let-common-misconceptions-get-in-the-way-of-your-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"300\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/10\/Webinar_Fake-Analytics_-dont-let-common-misconceptions-get-in-the-way-of-your-e-commerce_visual.jpg\" alt=\"Webinar_Fake Analytics_ don't let common misconceptions get in the way of your e-commerce_visual\" class=\"wp-image-15477\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/10\/Webinar_Fake-Analytics_-dont-let-common-misconceptions-get-in-the-way-of-your-e-commerce_visual.jpg 600w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/10\/Webinar_Fake-Analytics_-dont-let-common-misconceptions-get-in-the-way-of-your-e-commerce_visual-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any ROI. If you find yourself spending ever-increasing sums on traffic acquisition to boost revenue, you\u2019re essentially wasting your time, energy and money. Before you spend to attract new customers, it\u2019s critical to increase the commercial efficiency of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,4629,3536,1231],"dealstore":[],"offerexpiration":[],"class_list":["post-77928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-dont","tag-fake","tag-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fake Analytics 1: \u201cI don\u2019t have time for Analytics\u201d - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=77928\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fake Analytics 1: \u201cI don\u2019t have time for Analytics\u201d - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It\u2019s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any ROI. 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