The design and production talents of London motion studio weareseventeen are on full display in their latest work for Swiss watch brand Tissot, a tightly edited ode to the catalytic powers of time-induced pressure. <\/p>\n
Gary Roberts, director\/CD at weareseventeen: \u201cThe 24-second rule in basketball is a fundamental catalyst for tension, excitement, and drama. To bring this to life, we crafted a multidisciplinary film that weaves a mixture of 2D and 3D animation, archive footage, and new live-action to capture the anticipation, the despair and of course the elation of the game.
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\n\u201cThe 24-second rule in basketball is a fundamental catalyst for tension, excitement, and drama.\u201d<\/p>\n<\/blockquote>\n
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\u201cThe film honors [six-time NBA all-star] Tony Parker\u2019s greatest moments, celebrates icons Sabrina Ionescu and Damien Lillard, and unveils the new Supersport Watch along with the Tissot x NBA shot clock design.<\/p>\n
\u201cAll 2D and 3D animation, as well as post, were handled by our team in London. This project also gave us the opportunity to venture into a Paris studio to capture the photography for the campaign\u2019s key visuals and direct Tony Parker\u2019s performance and voice-over narration.\u201d<\/p>\n
Watch the R&D reel:<\/strong>
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