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Cultural influence is about tapping into deeply engaged communities. Just look at Lisa from BLACKPINK\u2019s successful partnerships with MAC Cosmetics and Bulgari. These weren\u2019t just one-off influencer deals; they built long-term brand equity. SKIMS knew exactly what it was doing by featuring Ros\u00e9: leveraging a fandom that is not only massive but also highly vocal and loyal. For brands looking to replicate this, it\u2019s not enough to throw a celebrity into a campaign. The partnership has to feel organic, credible, and rooted in genuine audience affinity.<\/span><\/p>\n<\/div>\n<\/td>\n
\n![\"\"](\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/f6b142d5-dac7-410b-865c-8d0bf3413f28\/image.png?t=1739020170\"\/) <\/p>\n <\/p>\n Bvlgari Bulgari x LISA Watch<\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n 2\ufe0f\u20e3 <\/span>LEGO Botanicals: \u2018Valentine\u2019s Blooms for All\u2019 and the Power of Thoughtful Gifting<\/b><\/span><\/h2>\n<\/p>\n\n Forget fleeting flower bouquets\u2014LEGO turned Valentine\u2019s gifting into an interactive experience. Their 2025 campaign builds on their growing adult market, positioning their Botanicals collection as an enduring, hands-on alternative to traditional gifts. The tagline, “Valentine\u2019s blooms for all,” hits on a wider cultural movement: inclusivity in gift-giving.<\/span><\/p>\n<\/div>\n |