{"id":75771,"date":"2025-02-08T12:26:12","date_gmt":"2025-02-08T12:26:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/axon-contribution-revealing-your-datas-hidden-insights\/"},"modified":"2025-02-08T12:26:12","modified_gmt":"2025-02-08T12:26:12","slug":"axon-contribution-revealing-your-datas-hidden-insights","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=75771","title":{"rendered":"AXON Contribution \u2013 revealing your data\u2019s hidden insights!"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<p>Analysing<br \/>\nvariations in your website traffic isn\u2019t always plain sailing. Identifying the<br \/>\ncauses behind spikes in traffic and major fluctuations is labour intensive and<br \/>\ncan chew through your precious time and resources. When trying to get to grips<br \/>\nwith your data flows and make viable predictions, a range of factors can come<br \/>\ninto play:<\/p>\n<ul>\n<li>Variations can be hard to spot, and it<br \/>\ncan be difficult to identify their causes<\/li>\n<li>Meaningful fluctuations aren\u2019t<br \/>\nalways easy to pin down \u2013 just because you can\u2019t see them, it doesn\u2019t mean they\u2019re<br \/>\nnot important\u2026<\/li>\n<li>Data mining and delving into issues<br \/>\non your online platforms is a lengthy process and often needs specific<br \/>\nexpertise<\/li>\n<\/ul>\n<p>However, there are proactive steps you can take to make the process run more smoothly \u2013 with a little help from a high-tech <a href=\"https:\/\/www.atinternet.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">analytics solution<\/a>!<\/p>\n<h2><strong>CHALLENGE:<\/strong><\/h2>\n<p>Investigating<br \/>\nthe source of the over or underperformance of your web traffic is tricky for several<br \/>\nreasons. If a part of your site increases in traffic and another part decreases,<br \/>\nthe overall traffic figures will stay the same as the two effects cancel out. This<br \/>\nmeans that you will miss significant trends if you only take into account the overall<br \/>\nfigures. <\/p>\n<p>There may also be multiple causes for fluctuations on your site. By only identifying and resolving one single problem, you may have whitewashed over a series of other issues.  <\/p>\n<p>In addition, some problems arise from the limited time digital marketing professionals can commit to solving a problem. Despite the increasing number of tools designed to improve marketing teams\u2019 efficiency, they often have more tasks to carry out and less time to spend on each tool. <\/p>\n<h2><strong>SOLUTION:<\/strong><\/h2>\n<p>Innovation<br \/>\nis often boosted by cross-fertilising ideas from different fields. In terms of<br \/>\nwebsite traffic variations, it is possible to take a data mining approach and<br \/>\napply it to web analytics \u2013 data quality and technical knowledge are the key to<br \/>\nsolving problems through data mining.<\/p>\n<h2><strong>Data quality<\/strong><\/h2>\n<p>High<br \/>\nquality data is key to guaranteeing quality analyses \u2013 simply put, data analysis<br \/>\nis only as good as the data it is based on. Empowering our customers with<br \/>\nflawless data quality is fundamental to AT Internet\u2019s approach, based on the<br \/>\nfollowing 5 dimensions: <\/p>\n<p>Accuracy \u2013 does my data reflect reality over time?<\/p>\n<p>Consistency \u2013 is my data consistent across digital platforms?<\/p>\n<p>Completeness \u2013 is my data intact and sufficiently rich?<\/p>\n<p>Timeliness<br \/>\n\u2013 is my data available when I need it?<\/p>\n<p>Cleanliness<br \/>\n\u2013 is my data error-free?<\/p>\n<p>To make<br \/>\nsure that your data is of the highest possible quality, it is important to put the<br \/>\neffort in throughout its lifecycle, from collection to analysis. AT Internet<br \/>\nemploys significant resources to ensure our clients\u2019 data is of irreproachable quality<br \/>\n\u2013 with a team of consultants who can help with the collection, processing and<br \/>\nuse of our tools in line with industry best practices.<\/p>\n<h2><strong>An analyst\u2019s knowledge<\/strong><\/h2>\n<p>Another crucial<br \/>\naspect for effective analysis is the having the knowledge and experience required<br \/>\nto successfully carry it out.<\/p>\n<p>According to <a href=\"http:\/\/drewconway.com\/zia\/2013\/3\/26\/the-data-science-venn-diagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Drew Conway<\/a>, Data Scientists need three specific areas of knowledge.<\/p>\n<ul>\n<li>Mathematical &amp; Stats knowledge \u2013<br \/>\nmore specifically, a decent knowledge of statistics to properly understand your<br \/>\ndata, set up algorithms and understand the significance of the results. <\/li>\n<li>Substantive expertise \u2013 understanding<br \/>\nthe business context to grasp the tangible issue in question. Developing the<br \/>\nbest algorithm in the world is useless if it can\u2019t be applied to solve day to<br \/>\nday problems of the business<\/li>\n<li>Hacking Skills \u2013 required to<br \/>\nefficiently collect, transform, analyse and model your data sets. A substantial<br \/>\namount of data is required, especially in complex situations.<\/li>\n<\/ul>\n<h2><strong>AXON \u2013 MAKING ANALYSIS SIMPLE<\/strong><\/h2>\n<p>High-quality<br \/>\nanalyses can be a complicated process \u2013 with the quality of the analysis<br \/>\ndepending on the quality of the data and the analyst\u2019s expertise. However, at<br \/>\nAT Internet, we don\u2019t just democratise data, we provide user-friendly access to<br \/>\nvaluable insights. Axon, our data science initiative is designed to make actionable<br \/>\ninsights available to all users, even those who do not have an analyst on hand.<br \/>\nEven if you are an analyst, it can save you a considerable amount of time and<br \/>\nenergy!<\/p>\n<p>Regardless<br \/>\nof the size and nature of your data project, Axon does the heavy lifting. It is<br \/>\ndesigned to enable analysts and business users to rapidly get the most out of<br \/>\ntheir data \u2013 allowing them to devote more time to higher value-added tasks. <\/p>\n<p>Our<br \/>\nsolution is the result of the combined strengths of our digital analytics<br \/>\nexperts and data scientists, who have developed models and algorithms based on<br \/>\nmillions of data points \u2013 all to provide you with the best possible statistical<br \/>\nresults and drive your decision making into the fast lane.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/axon-contribution-image-1-1024x576.png\" alt=\"axon contribution image 1\" class=\"wp-image-15685\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/axon-contribution-image-1-1024x576.png 1024w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/axon-contribution-image-1-300x169.png 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/axon-contribution-image-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>Our latest project, AXON Contribution, aims to do exactly this: by applying an algorithm to your underlying data it can identify and measure variations that explain unusual trends. Seamlessly integrated into AT Internet\u2019s <a href=\"https:\/\/www.atinternet.com\/en\/resources\/resources\/explorer-analytics-for-everyone\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Explorer<\/a>, it is specifically designed to save you time by helping you analyse your data as well as unearthing insights that would otherwise have gone unnoticed.<\/p>\n<p><strong>Axon makes<br \/>\nsure you never miss a beat.<\/strong><\/p>\n<p><strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/helpcentre.atinternet-solutions.com\/hc\/en-gb\/articles\/360009709939\" target=\"_blank\">Click here to find out more!<\/a><\/strong><\/p>\n<p><em>Photo by Agence Olloweb on Unsplash<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Analysing variations in your website traffic isn\u2019t always plain sailing. Identifying the causes behind spikes in traffic and major fluctuations is labour intensive and can chew through your precious time and resources. When trying to get to grips with your data flows and make viable predictions, a range of factors can come into play: Variations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":75772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[38868,11388,38870,6320,10844,38869],"dealstore":[],"offerexpiration":[],"class_list":["post-75771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-axon","tag-contribution","tag-datas","tag-hidden","tag-insights","tag-revealing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AXON Contribution \u2013 revealing your data\u2019s hidden insights! - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=75771\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AXON Contribution \u2013 revealing your data\u2019s hidden insights! - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Analysing variations in your website traffic isn\u2019t always plain sailing. Identifying the causes behind spikes in traffic and major fluctuations is labour intensive and can chew through your precious time and resources. 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