Entering its 11th<\/sup> year, the illustrious Digital Analytics Forum (DAF) once again showed why it\u2019s one of the top European analytics events. The event was held on the 14th<\/sup> November in the prestigious Pavillon Vend\u00f4me in the heart of Paris and gathered more than 400 analytics professionals and specialists. With a vast range of international guests, from analysts to marketers and business users across different sectors, the event allowed participants to learn more about the latest features in the Analytics Suite<\/em><\/a>. As well as varied presentations showcasing our leading-edge innovations, it also allowed guests to gain new perspectives on their daily work and network with industry peers. AT Internet\u2019s partners<\/a> also held workshops to guide them and demonstrate the plethora of ways they can provide added value.<\/p>\n As ever, Access to information Today\u2019s tech giants are the biggest traffickers of fake news\u2026 and their actions are driven by maximising profit as opposed to spreading the truth. This has led to the paradox of the modern era: \u201cWe have never had access to so much information\u2026 and we have never had so little confidence in the information we receive<\/em>.\u201d<\/p>\n Fake news has also undermined the credibility of the media industry with public distrust at an all-time low. Digital marketing should make it possible for companies to be more customer-centric, and better target audiences with more personalised and less intrusive messages. However, although the media industry may promote long-term relationships on the surface, it is preoccupied with short term hyper-growth and the ultra-fast acquisition of traffic, users, audience and profit.<\/p>\n Likewise, the responsible AT Internet offers a The main priority is In order to nurture Minimisation<\/em> is the next step for the world of web analysis \u2013 Mathieu concluded by Next up was our Product marketing director and his team who presented AT Internet\u2019s product vision for 2020 and beyond and the upcoming technical (r)evolution! Stay tuned over the coming months for news on our New Data Factory! <\/p>\n<\/div>\n<\/div>\n AT For all In Feedback Thanks to Data Some The awards!<\/strong><\/p>\n This year we held an awards ceremony on a range To conclude Through close accompaniment, AT Internet helped them to harmonise data capture and promote benchmarks, as well as align the main site with tagging of the regional sites. They were also able to anticipate cross-channel Web\/Application\/Bank agency tracking and create a link between the Data and CRM solutions.<\/p>\n Key success They also carried Romain By analysing page views on the app and dataflow API calls, L\u2019\u00c9quipe could optimise their use of tags and article metadata. They applied scoring to measure which fans were tuning into which sport and were able to view exactly how many articles were read per sport. This led to complete personalisation of the Homepage.<\/p>\n Last but He also went into detail about DAU\/MAU stickiness (Daily\/Monthly Active Users) and how Altice works with AT Internet and its partner connector tools Adjust and Batch to activate the data and optimise their analysis. <\/p>\n In terms of Altice\u2019s next challenge is to match the existing world-class apps by implementing a built-in app business intelligence platform.<\/p>\n AT offers
\nthere was a large dose of AT vibe to accompany the event with a cocktail
\nnetworking lunch and action-packed Wine Casino & Grand Crus wine tasting to
\nround off the day. <\/p>\n![\"11th](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/11th-edition-of-the-Digital-Analytics-Forum.jpg\")
<\/figure>\n<\/div>\nMathieu\u00a0Llorens\u2019 keynote \u2013 the urgency of rebuilding trust<\/strong><\/h2>\n
\nhas accelerated at an exponential rate over the last 25 years with the IT and
\nInternet revolution. However, the rise in fake news has plagued the internet in
\nrecent years. Labelled as the perfect drug, fake news is ubiquitous and
\nbecoming increasingly impossible to detect.<\/p>\n
\nuse of Data is continually being eroded. Despite promising international
\nregulations such as the GDPR, CCPA and LGPD, there are still considerable
\nissues with 3rd<\/sup> party cookies, the privacy approach of the major
\nbrowsers, lack of compliance with regulatory bodies such as the CNIL, increased
\nad blocker usage, fines and widespread brand damage.\u00a0 <\/p>\n
\nrange of technical and methodological solutions to guarantee data quality while
\nrespecting the privacy of individuals and the European regulations \u2013 thanks to
\nongoing discussions with the major privacy-related institutions.<\/p>\n
\nto have clear and transparent consent across the board. <\/p>\n
\ndata trust, it is also important to keep in mind the three main pillars: <\/p>\n\n
\nis the value of the service?<\/li>\n
\nconfidence <\/li>\n
\nsaving time, money, and energy for everyone \u2013 with the aim of focussing on real
\nvalue. AT Internet promotes a quality-focussed approach that consists of
\ncollecting better rather than collecting more by focusing on the data that can
\nreally be activated. Minimisation also increases your economic efficiency:
\nbuilding on the relationship of trust that is the basis of any sustainable
\nprofitable business. <\/p>\n\u201cThe main drivers of
\nthe future will be Efficiency, Privacy, Profitability and Sustainability\u201d<\/em><\/strong><\/h3>\n
\nstating that there is an urgent need to rebuild trust in brands, science, and
\nreference media, and we all have our share of responsibility. The world needs
\nto address the whimsical approach taken to data and objective truth and emerge
\nfrom our currently toxic information environment. We should instead strive for
\nthe economic, technical and political benefits that modern tech should rightfully
\nbestow.<\/p>\nThe Analytics Suite<\/em> moves into the fast
\nlane<\/strong><\/h2>\n![\"Workshops](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/Workshops-and-networking-at-the-DAF.jpg\")
<\/figure>\n
\nInternet\u2019s Explorer<\/em><\/a> <\/em>has a range of new exciting features that have
\nbeen created specifically to save you time. Anomaly detection and Axon Contribution<\/em><\/a> are designed to enable analysts and
\nbusiness users to rapidly get the most out of their data \u2013 allowing them to
\ndevote more time to higher value-added tasks. By applying an algorithm to your
\nunderlying data, it can identify and measure variations that explain unusual
\ntrends. Seamlessly integrated into Explorer<\/em>, it is designed to save you
\ntime by helping you analyse your data as well as unearthing insights that would
\notherwise have gone unnoticed.<\/p>\n![\"axon](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/axon-contribution-image-1-1024x576.png\")
<\/figure>\n
\nusers who carry out repetitive tasks on a daily basis, it now gives them the
\nability to save the configuration of their analysis as a view and be able to
\naccess them directly in Explorer<\/em> every time they connect.<\/p>\n
\naddition, Navigation<\/em> now has new features that allow users to start
\ntheir analysis of the customer journey from any page of a given site to gain a
\nstronger overall view of their activity.<\/p>\n
\nfrom the first few weeks of Data Query 3<\/em> has been very positive. Several
\nhundred users were impressed with the high performance of our new engine, with its
\nnew user interface offering an improved user experience.<\/p>\n![\"Data](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/Data-Query-3-Multisites-analysis.gif\")
<\/figure>\n
\nthis brand-new version of our data mining tool, our users can benefit from
\nadvanced features such as:<\/p>\n\n
\nseveral sites<\/li>\n
\nwithout having to leave to Excel all the time<\/li>\n
\nconstraints, and much more to come<\/li>\n<\/ul>\n
\nQuery 3<\/em>\u2019s new
\nengine is also a fantastic opportunity to revamp and redesign the Analytics
\nSuite<\/em> segmentation feature. After 30 workshops with some of our most
\nengaged users over the summer, we shared the prototype during the DAF of what
\ncould be the future of the segmentation, with one focus: how can we help you
\nsave time?<\/p>\n
\nfeatures will be released in the next few weeks in Data Query<\/em> 3 with the
\nfollowing target scope: segments shared on all sites, sequential segmentation,
\nevent segmentation, unrivalled performance, and far more. <\/p>\n![\"Awards](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/Awards-and-customer-success-of-the-2019-edition.jpg\")
<\/figure>\n
\nof subjects. And the winners were\u2026<\/p>\n\n
Didier de Failly \/ Cr\u00e9dit Agricole<\/li>\n<\/ul>\n\n
David Teague @the BBC
Pilar Moreno \u2013 Group Centre France<\/li>\n<\/ul>\n\n
Markus Haque \/ ZDF<\/li>\n<\/ul>\n\n
Pierre Buffet \/ Le Monde<\/li>\n<\/ul>\nPartner workshops and customer success stories<\/h2>\n
AT boosts Cr\u00e9dit Agricole\u2019s performance<\/strong><\/h3>\n
\nthe presentations, Nicolas Sanchez and Didier de Failly from
\nCr\u00e9dit Agricole talked about their Data-driven approach and deployment
\nstrategy. With data security and protection at the heart of their business model,
\nthey launched a new
\ntagging plan to homogenise their data collection and tracking on their national
\nwebsite and 37 regional sites, creating a new customer portal.<\/p>\n
\nfactors included an improved AT Internet tagging plan, a Tag Management tool
\napplied to their site, and securing the deployment of NPC via double tagging (IBM
\nDA + AT Internet).<\/p>\n
\nout internal training to improve skills across all Cr\u00e9dit Agricole teams and
\nenable all staff to get the maximum benefit out of AT Internet\u2019s solution.<\/p>\nL\u2019\u00c9quipe \u2013 using analytics to fuel efficient
\npersonalisation<\/strong><\/h3>\n
\nLhote, head of data marketing at L\u2019\u00c9quipe spoke about how they went from using Data
\nas a dashboarding tool, to genuine activation. By implementing automated
\ndashboards via AT\u2019s API system, they were able to process the vast amount of
\ndata from their 2.8M daily users and 1.5B page views per month and effectively
\ndemocratise it.\u00a0 They subsequently
\nanalysed all user data based on feedback and user behaviour with the aim of
\npersonalising their site and introducing dynamic web content. <\/p>\nAltice M\u00e9dia \u2013 app store optimisation and the
\nimportance of effective onboarding<\/strong><\/h3>\n
\nnot least, J\u00e9r\u00f4me Perani \u2013 Growth & Partnerships VP @ Altice M\u00e9dia, talked
\nabout how they fully optimised their app stores and onboarding process. As a
\ngroup with over 1800 employees, 1000+ journalists, and a range of media outlets
\nincluding 15 TV channels, it was vital for Altice to improve app visibility
\nacross its stores through enhanced push notifications & in-app message
\nstrategy as well as adopt new tools to accelerate the metrics-action cycle.<\/p>\n
\nonboarding, J\u00e9r\u00f4me emphasised the importance of optimising an app\u2019s first-time
\nexperience with a clear explanation of the value proposal of the app, the collection
\nof user data consent, registration to push notification services, and avoiding the
\ndisplay of interstitials during the first session.<\/p>\nAT Internet\u2019s partners \u2013 expert solutions to
\nun-silo your data<\/strong><\/h3>\n
\nits customers access to our partner ecosystem, and the DAF was a great
\nopportunity to meet them. They are all experts in their respective fields \u2013
\npush notifications (Batch), Data viz (Reeport), Data orchestration (Tealium),
\ntraffic identification (Oncrawl), and paywall specialists (Poool) \u2013 hosting a
\nrange of workshops in the afternoon. AT Internet would like to thank them for
\ntheir valuable participation.<\/p>\n
![\"Wine](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/Wine-Casino-Digital-Analytics-Forum-2019.jpg)
<\/figure>\n<\/li>\n![\"Potel](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2019\/11\/Potel-Chabot-DAF-2019.jpg)
<\/figure>\n<\/li>\n<\/ul>\n