{"id":74697,"date":"2025-02-08T00:26:29","date_gmt":"2025-02-08T00:26:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/accounting\/social-media-marketing-basics-for-construction-contractors\/"},"modified":"2025-02-08T00:26:29","modified_gmt":"2025-02-08T00:26:29","slug":"social-media-marketing-basics-for-construction-contractors","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=74697","title":{"rendered":"Social Media Marketing Basics For Construction Contractors"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<div>\n<div>\n<p><span>Social media can feel overwhelming. With so much noise and so many platforms, where do you start? The truth is that a great social media strategy can transform how you connect with customers and help you grow your contracting business.<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p><span>Social media platforms&#8217; reach and accessibility are unprecedented. They connect businesses with a vast audience in real-time. Besides their broad reach, social media platforms also serve as valuable tools for businesses to listen to what their customers say about their brand, competitors, or the industry.<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p><span>Social media allows for active engagement. Construction companies like yours can post questions, respond to comments, and forge stronger customer bonds. Unlike traditional marketing channels, it&#8217;s a great leveler. All businesses \u2013 whether big or small, have equal access. This means smaller companies can compete effectively against their larger counterparts.<\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" style=\"border: none; margin: 0px auto; display: block;\" title=\"Libsyn Player\" xml=\"lang\" src=\"https:\/\/html5-player.libsyn.com\/embed\/episode\/id\/35181490\/height\/45\/theme\/standard\/thumbnail\/no\/direction\/backward\/\" width=\"560\" height=\"45\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe> <!--more--><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg?width=600&amp;height=450&amp;name=Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg\" width=\"600\" height=\"450\" loading=\"lazy\" alt=\"Social Media Marketing Basics For Construction Contractors\" style=\"width: 600px; margin: 0px auto; display: block; height: auto; max-width: 100%;\" srcset=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg?width=300&amp;height=225&amp;name=Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg 300w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg?width=600&amp;height=450&amp;name=Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg 600w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg?width=900&amp;height=675&amp;name=Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg 900w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg?width=1200&amp;height=900&amp;name=Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg 1200w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg?width=1500&amp;height=1125&amp;name=Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg 1500w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/.Stock%20images\/Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg?width=1800&amp;height=1350&amp;name=Online%20Advertising%20Concept.%20Closeup%20Landing%20Page%20on%20Laptop%20Screen%20in%20Doodle%20Design%20Style.%20On%20Background%20of%20Comfortable%20Working%20Place%20in%20Modern%20Office.%20Blurred%2c%20Toned%20Image.%203D%20Render..jpeg 1800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Whether you are new to social media or are <\/span><span data-preserver-spaces=\"true\">refining your approach, these six steps will help you thrive online.<\/span><\/p>\n<p><strong><span style=\"color: #0600ff;\">1. Start with the fundamentals<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Social media isn&#8217;t just about pretty pictures or funny tweets. At its core, it&#8217;s a powerful tool for strengthening your brand, building relationships, and hitting your business goals\u2014<\/span><strong><span data-preserver-spaces=\"true\">if you have a plan<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Think of it this way:<\/span><\/strong><span data-preserver-spaces=\"true\"> Posting randomly is like throwing darts in the dark. Set clear objectives for your efforts. Are you trying to boost brand awareness, increase leads, or engage your current customers? Once you define your goals, you can create content that moves the needle.\u00a0 \u00a0<\/span><\/p>\n<p><strong>Action steps:<\/strong><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span data-preserver-spaces=\"true\">Map out your objective. To build brand awareness, plan posts introducing your business, sharing behind-the-scenes moments, or showcasing customer testimonials.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identify your target market, including homeowners, commercial property managers, or other businesses needing construction services.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Create customer personas to understand their needs, challenges, and preferred social media platforms.<\/span><br \/><span data-preserver-spaces=\"true\"\/><br \/><span data-preserver-spaces=\"true\"\/><\/li>\n<\/ul>\n<p><span style=\"color: #0600ff;\"><strong>2. Choose the Right Platforms<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You don&#8217;t need to be everywhere\u2014you need to be where your audience is. Each social platform serves a different purpose. If you&#8217;re a Commercial Remodeler, LinkedIn lets you interact with other businesses and build authority. For visual appeal, Instagram is still king. Facebook can help you connect with a broad range of users, while TikTok excels if you want to reach younger audiences.<\/span><\/p>\n<p><strong>Quick tips:<\/strong><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span data-preserver-spaces=\"true\">Focus on visually-driven platforms like Instagram and Pinterest to showcase completed projects.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use Facebook for community engagement and updates about your services.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Consider LinkedIn for B2B connections and networking with industry professionals.<\/span><br \/><span data-preserver-spaces=\"true\"\/><br \/><span data-preserver-spaces=\"true\"\/><\/li>\n<\/ul>\n<p><span style=\"color: #0600ff;\"><strong>3. Develop a Content Strategy<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Walking into a grocery store that constantly changes where items are placed is incredibly frustrating, and that&#8217;s exactly how your audience feels if your posts are scattered and inconsistent. A content strategy helps you post consistently, maintain your brand&#8217;s voice, and keep people returning for more.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Content calendars can be your best friend. They help you plan posts. And variety is key! Include posts showcasing your services, tips to help your audience, fun polls, or behind-the-scenes sneak peeks.<\/span><\/p>\n<p><strong>Action steps:<\/strong><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span data-preserver-spaces=\"true\">Share high-quality images and videos of your work, such as before-and-after shots or time-lapse videos of projects.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Post educational content that teaches your audience about construction processes, maintenance tips, or industry insights.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Highlight customer testimonials and case studies to build trust with potential clients.<\/span><br \/><span data-preserver-spaces=\"true\"\/><br \/><span data-preserver-spaces=\"true\"\/><\/li>\n<\/ul>\n<p><span style=\"color: #0600ff;\"><strong>4. Engage with Your Audience<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Social media isn&#8217;t a one-way street. Don&#8217;t just post and ghost\u2014start conversations. Respond to comments, ask questions, and keep the dialogue going. Genuine interactions build trust and loyalty.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Contests, polls, and live Q&amp;A sessions are excellent for boosting engagement. For example, hosting a giveaway like &#8220;Share your favorite product\/service moment and tag us for a chance to win!&#8221; can encourage your audience to interact with your brand.<\/span><\/p>\n<p><strong>Practical approach:<\/strong><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span data-preserver-spaces=\"true\">Respond promptly to comments and messages to build relationships and trust.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Encourage clients to share their experiences and tag your company in their posts.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Join relevant groups or forums on social media to connect with potential clients and industry peers.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\" style=\"color: #0600ff;\">5. Explore Paid Advertising<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Organic content is essential, but paid advertising can supercharge your reach. With ads, you can target specific demographics, interests, and behaviors. The best part? You don&#8217;t need a massive budget to start. Start small, run tests, and identify what works.<\/span><\/p>\n<p><strong>What you can do:<\/strong><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span data-preserver-spaces=\"true\">You could advertise your bestselling product or promote a free resource (like an eBook or webinar). Ads help you position content in front of your dream customers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Consider running targeted ads on platforms like Facebook and Instagram to reach a broader audience.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use geographic targeting to ensure your ads reach local homeowners and businesses needing construction services.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Start with a $50 test ad on Facebook or Instagram. Target a specific audience, monitor results, and expand from there.<\/span><br \/><span data-preserver-spaces=\"true\"\/><br \/><span data-preserver-spaces=\"true\"\/><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\" style=\"color: #0600ff;\">6. Track and Analyze Your Results<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">How do you know if your social efforts are paying off? Numbers don&#8217;t lie. Pay attention to metrics like reach, engagement, and follower growth. Built-in analytics or third-party tools make tracking what&#8217;s working (and what&#8217;s not) easy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you notice that your audience loves memes or prefers short videos, adjust your strategy based on that data. Social media success is flexible\u2014it&#8217;s about trying, learning, and improving.<\/span><\/p>\n<p><strong>If you&#8217;re new to this:<\/strong><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span data-preserver-spaces=\"true\">Use analytics tools available on social media platforms to monitor engagement, reach, and conversion rates.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">First, focus on a few key metrics. Start with the engagement rate (likes, comments, shares) and build from there.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Adjust your strategy based on what content performs best and resonates with your audience.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Remember to monitor industry practices and adapt your strategy accordingly. To increase visibility and engagement, participate in social media challenges or trends that align with your brand.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong>Final thoughts<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s important to note that while setting up a social media account may be free, social media marketing is not devoid of costs. The time spent updating channels, responding to posts, and participating in discussions equates to time not spent on other business activities.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Social media marketing doesn&#8217;t have to feel overwhelming. The results will come when you focus on understanding your audience, crafting a strategy, and staying consistent. Success takes time, but with some planning, you can connect with your customers, grow your brand, and achieve your goals\u2014one post at a time.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By implementing these social media marketing basics, construction contractors like you can effectively promote your services, engage with your clients, and grow your brand online, ultimately building meaningful connections and trust with your audience.<\/span><\/p>\n<p><span style=\"color: #0600ff;\"><strong style=\"background-color: transparent;\">About The Author:<\/strong><\/span><\/p>\n<p><strong><a target=\"_blank\" href=\"https:\/\/www.fasteasyaccounting.com\/sharie-dehart\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Avatars\/Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png?width=113&amp;name=Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png\" alt=\"Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1\" width=\"113\" srcset=\"https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Avatars\/Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png?width=51&amp;name=Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png 51w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Avatars\/Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png?width=101&amp;name=Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png 101w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Avatars\/Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png?width=152&amp;name=Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png 152w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Avatars\/Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png?width=202&amp;name=Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png 202w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Avatars\/Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png?width=253&amp;name=Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png 253w, https:\/\/www.fasteasyaccounting.com\/hs-fs\/hubfs\/Avatars\/Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png?width=303&amp;name=Sharie_DeHart_President_Fast_Easy_Accounting_Serving_Contractors_All_Across_The_USA_Including_Alaska_And_Hawaii-1.png 303w\" sizes=\"(max-width: 101px) 100vw, 101px\" style=\"width: 113px; float: left; margin: 0px 10px 10px 0px;\"\/><\/a><\/strong><a target=\"_blank\" href=\"https:\/\/www.fasteasyaccounting.com\/sharie-dehart\" rel=\"noopener\">Sharie DeHart, QPA,<\/a> is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call <a href=\"https:\/\/www.fasteasyaccounting.com\/blog\/tel:18003611770\" rel=\"noopener\" target=\"_blank\">1-800-361-1770 <\/a>or\u00a0<a href=\"https:\/\/www.fasteasyaccounting.com\/blog\/mailto:sharie@fasteasyaccounting.com\" rel=\" noopener\">sharie@fasteasyaccounting.com<\/a><\/p>\n<p>\u00a0<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 36px;\">Access\u00a0Code:\u00a0FEAHEROS<\/span><\/h2>\n<div class=\"download1\">\n<p><a href=\"https:\/\/itunes.apple.com\/us\/app\/myaccountants\/id1317268476?mt=8&amp;ign-mpt=uo%3D4\" target=\"_blank\" rel=\"nofollow noopener\" data-mce-rel=\"nofollow\" data-mce-target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.melaniecurtisaccountants.co.uk\/images\/App_download_button.png\" style=\"width: 300px; margin: 0px 0px 10px 30px;\" width=\"300\" height=\"91\"\/><\/a><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=uk.co.myfirmsapp.one.accountants&amp;hl=en\" target=\"_blank\" rel=\"nofollow noopener\" data-mce-rel=\"nofollow\" data-mce-target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.melaniecurtisaccountants.co.uk\/images\/Google_download_button.png\" alt=\"\" style=\"width: 300px; float: right; margin: 0px 30px 10px 0px;\" width=\"300\" height=\"91\"\/><\/a><\/p>\n<\/div>\n<p><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=uk.co.myfirmsapp.one.accountants&amp;hl=en\">Click here to download the App on Android:<\/a><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/app\/myaccountants\/id1317268476?mt=8&amp;ign-mpt=uo%3D4\">Click here to download the App on iOS:<\/a><\/p>\n<p><span>Simply scan the QR code or search for \u2018MyAccountants\u2019 in the App Store<\/span> and enter the <span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\">Access code:\u00a0FEAHEROS<\/span><\/span>\u00a0to utilize the powerful App features and capabilities, and benefit from having our Construction Accounting App at your fingertips, 24\/7.&#8221;<\/p>\n<p><span>PS: Even if you are not a Construction Contractor<\/span> you will find a plenty of benefits in the app so we invite you to download it too! It&#8217;s Free so why not?<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v3.0\";\n  fjs.parentNode.insertBefore(js, fjs);\n }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media can feel overwhelming. With so much noise and so many platforms, where do you start? The truth is that a great social media strategy can transform how you connect with customers and help you grow your contracting business. \u00a0 Social media platforms&#8217; reach and accessibility are unprecedented. They connect businesses with a vast [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[2639,2540,16684,8402,10999,10974],"dealstore":[],"offerexpiration":[],"class_list":["post-74697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","tag-basics","tag-construction","tag-contractors","tag-marketing","tag-media","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Basics For Construction Contractors - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=74697\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing Basics For Construction Contractors - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Social media can feel overwhelming. 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