{"id":74498,"date":"2025-02-07T22:06:06","date_gmt":"2025-02-07T22:06:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/hyper-relevance-a-solution-to-answer-customers-needs-in-personalisation\/"},"modified":"2025-02-07T22:06:06","modified_gmt":"2025-02-07T22:06:06","slug":"hyper-relevance-a-solution-to-answer-customers-needs-in-personalisation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=74498","title":{"rendered":"Hyper relevance, a solution to answer customers needs in personalisation"},"content":{"rendered":"


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According to an Accenture study (available here<\/a> in French), 44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough \u2013 and 66% of them are more likely to buy from companies that personalise customer experiences (based on their location, past interactions or preferences). This demand for ultra-personalisation, combined with highly volatile Internet users, is pushing digital marketing into the era of hyper-relevance<\/em>. Consumer loyalty to a brand is becoming almost obsolete. Online shoppers increasingly take advantage of the best opportunity, regardless of where it comes from \u2013 and expect companies to offer them exactly what they need, at the right price and at the right time. So how do companies approach this modern conundrum? Welcome to Hyper relevance\u2026<\/em> And the most effective way to obtain it is to collect and analyse analytical data of impeccable quality.<\/p>\n

In practice\u2026<\/strong><\/p>\n

From experience, we have seen that many companies are still light years away from grasping the extent of the modern shifts in online marketing. Internet users often find themselves pursued by the advertising of a product they have already bought, and whose price goes down over time. This type of inconsistency fuels customers\u2019 mistrust and is often caused by a lack of data quality which undermines a brand\u2019s credibility and harms their business.<\/p>\n

It\u2019s all
\nabout trust<\/strong><\/p>\n

In
\npractical terms, for marketers, it is a question of restoring relevance in
\ntheir every action, campaign and in the relationship they create with the
\nconsumer. The challenge is to increase the level of trust in the brand over
\ntime. Only quality data<\/strong> (accurate, complete, clean, timely, consistent
\nand compliant) can guarantee that errors are kept to a minimum<\/strong> during
\nits use (there is no such thing as zero risk).<\/p>\n

Paradoxically,
\n47% of French people are concerned
\nthat the new digital services will know too much about them<\/a> and their family\u2026 82% also say
\nthat it is extremely important for companies to protect the confidentiality of
\ntheir personal information. <\/p>\n

In addition
\nto advanced personalisation, corporate transparency and ethics also become a
\nweapon of persuasion, and therefore a necessary condition for restoring trust.<\/p>\n

Hyper-relevance analytics<\/strong><\/h2>\n

What can be
\noffered, for example, to a customer affected by a natural disaster? Or to a
\nuser whose flight has been significantly delayed? These situations require a
\nhigh degree of relevance in the response you need to provide. With a highly
\nadvanced knowledge of user expectations, it is possible to target precisely and
\nat the right time. You can achieve this by:<\/p>\n