{"id":74350,"date":"2025-02-07T20:30:04","date_gmt":"2025-02-07T20:30:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/partner-spotlight-assemblys-story-and-success-with-microsoft-advertising\/"},"modified":"2025-02-07T20:30:04","modified_gmt":"2025-02-07T20:30:04","slug":"partner-spotlight-assemblys-story-and-success-with-microsoft-advertising","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=74350","title":{"rendered":"Partner Spotlight: Assembly\u2019s story and success with Microsoft Advertising"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-cmp-data-layer=\"{&quot;text-80afe6b1bd&quot;:{&quot;@type&quot;:&quot;microsoftadsprogram\/components\/text&quot;,&quot;repo:modifyDate&quot;:&quot;2025-02-06T11:28:09Z&quot;,&quot;xdm:text&quot;:&quot;&lt;h2&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Success with Microsoft Advertising&lt;\/span&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;At Assembly, our strategic partnership with\u202fMicrosoft\u202fAdvertising has been a transformative catalyst for our clients\u2019\u202fgrowth across Europe. Through close collaboration, we\u2019ve consistently delivered exceptional performance across all Microsoft Advertising environments. This has empowered us to rapidly adapt to market dynamics, leveraging\u202fMicrosoft\u202fand Bing\u2019s cutting-edge AI-driven advertising solutions to create meaningful impact for our clients. We\u2019ve transformed complex challenges into advantages, building on Assembly\u2019s innovative, data-driven approach with\u202fMicrosoft\u2019s technological expertise. We look forward to continuing our shared journey as we reshape brand and performance in the AI-powered landscape.&lt;\/p&gt;\\r\\n&lt;h2&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Tools of the trade&lt;\/span&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;Above the usual AI-powered bidding solutions for performance, we are seeing really strong performance from Broad Match and Performance Max for our clients. I\u2019m a huge fan of the Microsoft Audience Network through Display and Native Ads. It has become one of my go-to channels for expanding reach in a brand-safe, high-quality environment.&lt;\/p&gt;\\r\\n&lt;p&gt;More recently, I\u2019ve really enjoyed the use of Copilot in the Microsoft Advertising Platform to help surface insights, navigate the platform, answer questions about campaign setup and more. I\u2019m excited to see further developments this year.&lt;\/p&gt;\\r\\n&lt;p&gt;The synergy across these features empowers our team to stay on the cutting edge of targeting and optimisation in Microsoft, enabling us to deliver consistently strong results for our clients.&lt;\/p&gt;\\r\\n&lt;h2&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Making a difference&lt;\/span&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;Purpose lies at the heart of everything we do. We are proud to announce that we have been certified as B Corp in Europe, joining a prestigious list of just around 8,000 companies across 158 industries in 93 countries\u2013each committed to using business as a force for good.&lt;\/p&gt;\\r\\n&lt;p&gt;To ensure that our environmental impact efforts extend to our clients, we have developed the Clean Media Lab\u2013a proprietary media decarbonisation solution. This tool enables us to calculate emissions for programmatic ads and minimise environmental impact for our clients. One of the most exciting achievements is our National Grid API integration. Leveraging Clean Media Lab, we supported a client to display ads at moments when the grid mainly ran on renewable energy. The campaign has earned multiple industry recognitions. We are currently looking to expand this solution to other clients and extend its reach to Europe in the near future.&lt;\/p&gt;\\r\\n&lt;p&gt;Additionally, we have received the \u2018Committed\u2019 Badge by EcoVadis, scoring well above industry benchmarks across all four categories: Environment, Labor &amp; Human Rights, Ethics, and Sustainable Procurement.&lt;\/p&gt;\\r\\n&lt;h2&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Innovative ideas&lt;\/span&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;In 2025, we\u2019ll be doubling down on this ethos by working closely with our partners - especially Microsoft - to develop new products, services, and tools that harness AI-driven insights across channels. This includes blending advanced data integration with powerful broad match capabilities and automated bidding, so we can tailor messaging in real time and create truly personalised customer experiences. The end goal? Marrying human creativity with cutting-edge technology to deliver scalable, sustainable growth for our clients.&lt;\/p&gt;\\r\\n&lt;p&gt;Of course, we are doing more here. But I don\u2019t want to give too many of our secrets away!&lt;\/p&gt;\\r\\n&lt;h2&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;GenAI&lt;\/span&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;GenAI has become an integral part of our business strategy and operations. By leveraging AI capabilities, we've enhanced our ability to make data-driven decisions that better align with consumer needs. AI plays a crucial role in accelerating search experience for both advertisers and consumers, enabling search to be an answer engine. However, there are complex challenges that come with this transformation. Key areas requiring careful navigation include advertisement controls, data privacy protection, and the impact of walled gardens in the digital ecosystem. Ultimately, it is a good thing to evolve and learn new skills to mitigate the risk and gain control in a different light.\u00a0&lt;\/p&gt;\\r\\n&lt;p&gt;Our team is currently rebuilding our products from the ground up, customising solutions to seamlessly incorporate AI into day-to-day operations, setting the company and clients up for success. An exciting time for advertising experiences.&lt;\/p&gt;\\r\\n&lt;h2&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Looking ahead&lt;\/span&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;Search and Programmatic are undergoing a huge transformation with AI. The shift from \u2018search engines\u2019 to \u2018answer engines\u2019 poses challenge but also highlights the fact that AI has become a fundamental part of search experience. As advertisers, we must constantly adapt, evolve, and most importantly, experiment.&lt;\/p&gt;\\r\\n&lt;p&gt;Looking ahead into 2025, we believe that Microsoft will see accelerated growth in its advertising ecosystem, fuelled by its OpenAI partnership and advancements in AI-driven personalisation, as well as its work with Activation Blizzard &amp; more, all these bring new opportunities for advertisers. With tools like Copilot redefining search and productivity, Bing is poised to capture a larger share of the search market, offering deeper user engagement and actionable insights for advertisers.&lt;\/p&gt;\\r\\n&lt;p&gt;To learn more about the Microsoft Advertising Partner Awards please visit\u202f&lt;a href=\\&quot;http:\/\/www.microsoftadvertisingawards.com\\&quot; target=\\&quot;_self\\&quot; data-bi-cn=\\&quot;www.microsoftadvertisingawards.com\\&quot; rel=\\&quot;noopener noreferrer\\&quot;&gt;www.microsoftadvertisingawards.com&lt;\/a&gt;. Not an enrolled partner? Learn more and apply to join the &lt;a href=\\&quot;https:\/\/msadvertisingpartnerprogram.powerappsportals.com\/welcome\/\\&quot; target=\\&quot;_blank\\&quot; data-bi-cn=\\&quot;Microsoft Advertising Partner Program\\&quot; rel=\\&quot;noopener noreferrer\\&quot;&gt;Microsoft Advertising Partner Program&lt;\/a&gt;.&lt;\/p&gt;\\r\\n&quot;}}\" id=\"text-80afe6b1bd\">\n<h2><span class=\"h3-semibold\">Success with Microsoft Advertising<\/span><\/h2>\n<p>At Assembly, our strategic partnership with\u202fMicrosoft\u202fAdvertising has been a transformative catalyst for our clients\u2019\u202fgrowth across Europe. Through close collaboration, we\u2019ve consistently delivered exceptional performance across all Microsoft Advertising environments. This has empowered us to rapidly adapt to market dynamics, leveraging\u202fMicrosoft\u202fand Bing\u2019s cutting-edge AI-driven advertising solutions to create meaningful impact for our clients. We\u2019ve transformed complex challenges into advantages, building on Assembly\u2019s innovative, data-driven approach with\u202fMicrosoft\u2019s technological expertise. We look forward to continuing our shared journey as we reshape brand and performance in the AI-powered landscape.<\/p>\n<h2><span class=\"h3-semibold\">Tools of the trade<\/span><\/h2>\n<p>Above the usual AI-powered bidding solutions for performance, we are seeing really strong performance from Broad Match and Performance Max for our clients. I\u2019m a huge fan of the Microsoft Audience Network through Display and Native Ads. It has become one of my go-to channels for expanding reach in a brand-safe, high-quality environment.<\/p>\n<p>More recently, I\u2019ve really enjoyed the use of Copilot in the Microsoft Advertising Platform to help surface insights, navigate the platform, answer questions about campaign setup and more. I\u2019m excited to see further developments this year.<\/p>\n<p>The synergy across these features empowers our team to stay on the cutting edge of targeting and optimisation in Microsoft, enabling us to deliver consistently strong results for our clients.<\/p>\n<h2><span class=\"h3-semibold\">Making a difference<\/span><\/h2>\n<p>Purpose lies at the heart of everything we do. We are proud to announce that we have been certified as B Corp in Europe, joining a prestigious list of just around 8,000 companies across 158 industries in 93 countries\u2013each committed to using business as a force for good.<\/p>\n<p>To ensure that our environmental impact efforts extend to our clients, we have developed the Clean Media Lab\u2013a proprietary media decarbonisation solution. This tool enables us to calculate emissions for programmatic ads and minimise environmental impact for our clients. One of the most exciting achievements is our National Grid API integration. Leveraging Clean Media Lab, we supported a client to display ads at moments when the grid mainly ran on renewable energy. The campaign has earned multiple industry recognitions. We are currently looking to expand this solution to other clients and extend its reach to Europe in the near future.<\/p>\n<p>Additionally, we have received the \u2018Committed\u2019 Badge by EcoVadis, scoring well above industry benchmarks across all four categories: Environment, Labor &amp; Human Rights, Ethics, and Sustainable Procurement.<\/p>\n<h2><span class=\"h3-semibold\">Innovative ideas<\/span><\/h2>\n<p>In 2025, we\u2019ll be doubling down on this ethos by working closely with our partners &#8211; especially Microsoft &#8211; to develop new products, services, and tools that harness AI-driven insights across channels. This includes blending advanced data integration with powerful broad match capabilities and automated bidding, so we can tailor messaging in real time and create truly personalised customer experiences. The end goal? Marrying human creativity with cutting-edge technology to deliver scalable, sustainable growth for our clients.<\/p>\n<p>Of course, we are doing more here. But I don\u2019t want to give too many of our secrets away!<\/p>\n<h2><span class=\"h3-semibold\">GenAI<\/span><\/h2>\n<p>GenAI has become an integral part of our business strategy and operations. By leveraging AI capabilities, we&#8217;ve enhanced our ability to make data-driven decisions that better align with consumer needs. AI plays a crucial role in accelerating search experience for both advertisers and consumers, enabling search to be an answer engine. However, there are complex challenges that come with this transformation. Key areas requiring careful navigation include advertisement controls, data privacy protection, and the impact of walled gardens in the digital ecosystem. Ultimately, it is a good thing to evolve and learn new skills to mitigate the risk and gain control in a different light.\u00a0<\/p>\n<p>Our team is currently rebuilding our products from the ground up, customising solutions to seamlessly incorporate AI into day-to-day operations, setting the company and clients up for success. An exciting time for advertising experiences.<\/p>\n<h2><span class=\"h3-semibold\">Looking ahead<\/span><\/h2>\n<p>Search and Programmatic are undergoing a huge transformation with AI. The shift from \u2018search engines\u2019 to \u2018answer engines\u2019 poses challenge but also highlights the fact that AI has become a fundamental part of search experience. As advertisers, we must constantly adapt, evolve, and most importantly, experiment.<\/p>\n<p>Looking ahead into 2025, we believe that Microsoft will see accelerated growth in its advertising ecosystem, fuelled by its OpenAI partnership and advancements in AI-driven personalisation, as well as its work with Activation Blizzard &amp; more, all these bring new opportunities for advertisers. With tools like Copilot redefining search and productivity, Bing is poised to capture a larger share of the search market, offering deeper user engagement and actionable insights for advertisers.<\/p>\n<p>To learn more about the Microsoft Advertising Partner Awards please visit\u202f<a href=\"http:\/\/www.microsoftadvertisingawards.com\" target=\"_self\" data-bi-cn=\"www.microsoftadvertisingawards.com\" rel=\"noopener noreferrer\">www.microsoftadvertisingawards.com<\/a>. Not an enrolled partner? Learn more and apply to join the <a href=\"https:\/\/msadvertisingpartnerprogram.powerappsportals.com\/welcome\/\" target=\"_blank\" data-bi-cn=\"Microsoft Advertising Partner Program\" rel=\"noopener noreferrer\">Microsoft Advertising Partner Program<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Success with Microsoft Advertising At Assembly, our strategic partnership with\u202fMicrosoft\u202fAdvertising has been a transformative catalyst for our clients\u2019\u202fgrowth across Europe. Through close collaboration, we\u2019ve consistently delivered exceptional performance across all Microsoft Advertising environments. This has empowered us to rapidly adapt to market dynamics, leveraging\u202fMicrosoft\u202fand Bing\u2019s cutting-edge AI-driven advertising solutions to create meaningful impact for our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,38373,18677,11539,4327,2790,3972,11260],"dealstore":[],"offerexpiration":[],"class_list":["post-74350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-assemblys","tag-insight","tag-microsoft","tag-partner","tag-spotlight","tag-story","tag-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partner Spotlight: Assembly\u2019s story and success with Microsoft Advertising - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=74350\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partner Spotlight: Assembly\u2019s story and success with Microsoft Advertising - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Success with Microsoft Advertising At Assembly, our strategic partnership with\u202fMicrosoft\u202fAdvertising has been a transformative catalyst for our clients\u2019\u202fgrowth across Europe. 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