{"id":74236,"date":"2025-02-07T19:11:12","date_gmt":"2025-02-07T19:11:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/tips-on-giving-web-visitors-what-they-want\/"},"modified":"2025-02-07T19:11:12","modified_gmt":"2025-02-07T19:11:12","slug":"tips-on-giving-web-visitors-what-they-want","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=74236","title":{"rendered":"Tips On Giving Web Visitors What They Want"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Why do some websites invite visitors to stay and make a purchase, while others can\u2019t maintain a visitor\u2019s interest for more than a few seconds? As with any other sales tool, it relies on the right combination of form and content. This blog will examine the good, the bad, and the ugly of web design.\u00a0<\/span><\/p>\n<p><b>Why Do You Like What You Like?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After 25 years of being on what was once quaintly called the World Wide Web, we\u2019ve all seen thousands of websites and we are all able to spot a <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.carstory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">good one<\/span><\/a><\/span><span style=\"font-weight: 400;\"> from a <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.lingscars.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">bad one<\/span><\/a><\/span><span style=\"font-weight: 400;\">. Is that just personal preference, or can you define what makes a website good or bad? To paraphrase former Supreme Court Justice Potter Stewart, you know it when you see it, but why?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you see a bad website, you\u2019re able to clearly enunciate what you don\u2019t like\u2014it takes too long to load, it\u2019s hard to navigate, there are too many popups, it contains audio or video that auto-plays, it\u2019s packed with stock photos\u2014but it\u2019s much harder to define what attracts us to a good website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were going to completely redo and\u00a0 improve your website, or even if you would like to design and build better landing pages, what elements would you look for and want to include, and what elements would you want to avoid?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assuming that you already have a clear purpose for your website\u2014e-commerce, business, entertainment, informational or educational\u2014and you\u2019ve already determined your target audience, we\u2019ll address some important aesthetics that are crucial to getting visitors, keeping them, and generally enhancing the user experience.\u00a0\u00a0<\/span><\/p>\n<p><b>Appearance<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Since there\u2019s only one opportunity to make a first impression, the appearance of a website is arguably the most important thing in that it either attracts you, inviting you to stay, or it doesn\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website is a visual representation of a brand and should reflect the brand message. The visual should tell the visitor whether the brand is traditional, professional, casual, edgy, modern, or whatever the message the brand conveys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand representation can be done through the use of <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.quicksprout.com\/psychology-of-color\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">color<\/span><\/a><\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/s3.amazonaws.com\/ceblog\/wp-content\/uploads\/2013\/06\/Psychology_Behind_Type.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">fonts<\/span><\/a><\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.washington.edu\/accessit\/webdesign\/student\/unit4\/module1\/Guidelines_for_web_graphics.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">graphics<\/span><\/a><\/span><span style=\"font-weight: 400;\">, which all have a subliminal and psychological effect on visitors.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Color<\/b><span style=\"font-weight: 400;\"> \u2013 Webpage colors trend from subdued to bold, which is where they are at the moment. If your brand has a color scheme, use it to further connect the site to your brand. The caveat is to use color effectively but sparingly. <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-power-of-white-space\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">White space<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u2014or negative space\u2014is crucial because it makes the non-white space stand out, separating different sections of the page. The eye will naturally follow the white space which enhances the page structure and guides the user through the page\u2019s content.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fonts<\/b><span style=\"font-weight: 400;\"> \u2013 Every brand is <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/digitalsynopsis.com\/design\/fonts-of-famous-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">associated with a particular font<\/span><\/a><\/span><span style=\"font-weight: 400;\">, and that font conveys an emotional, <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/digitalsynopsis.com\/design\/font-psychology-emotions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">psychological message<\/span><\/a><\/span><span style=\"font-weight: 400;\">. There are fonts that send the message that a company is quirky, cool, or fun; other fonts can make a company appear respectable, reputable, or glamorous. Choose a font that sends the message you want, and then keep font usage consistent across the website, changing only when necessary for effect.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Graphics<\/b><span style=\"font-weight: 400;\"> \u2013 There\u2019s a fine line between too many graphic images and too few. If you have a choice, go with too few. Graphics slow down the load time of a page and can distract visitors from what you may want them to see. Product photos should be high-quality and professionally shot. Otherwise, only use photos or graphics that will <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.crazyegg.com\/blog\/visual-perception-and-website-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">enhance the story<\/span><\/a><\/span><span style=\"font-weight: 400;\"> you\u2019re telling, and don\u2019t mix graphic types. Web pages containing cheesy clip art, stock photos, illustrations, and 3D renders need to find one graphic style\u2014which hopefully won\u2019t be the clip art\u2014and stick with it.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Earlier, we linked to Ling\u2019s Cars as an example of bad website design because it looks like this:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2392\" src=\"https:\/\/www.mcfaddengavender.com\/wp-content\/uploads\/2020\/03\/ling.jpg\" alt=\"Lings Cars Website Screen Shot\" width=\"512\" height=\"367\" srcset=\"https:\/\/www.mcfaddengavender.com\/wp-content\/uploads\/2020\/03\/ling.jpg 512w, https:\/\/www.mcfaddengavender.com\/wp-content\/uploads\/2020\/03\/ling-300x215.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">We may have misspoken. Oddly, while the design is clearly horrifying, it\u2019s probably more effective than most of its competitors, and was even named by <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.newsweek.com\/2016\/12\/23\/lings-cars-website-532332.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Newsweek<\/span><\/a><\/span><span style=\"font-weight: 400;\"> as one of the best websites on the internet. It\u2019s colorful, gets one\u2019s attention, and is the exact opposite of what websites in 2020 are supposed to be; consequently, visitors find it compelling and intriguing. If a website\u2019s objective is getting people to linger, Ling\u2019s does that quite well, even though\u2014or perhaps because\u2014it breaks every rule of good web design.\u00a0<\/span><\/p>\n<p><b>Responsive Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When Google moved to mobile-first indexing in 2018, mobile first technology had already been recognized by many developers as the wave of the future. With a majority of people using phones and tablets, web pages that <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/designmodo.com\/responsive-design-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">don\u2019t display properly<\/span><\/a><\/span><span style=\"font-weight: 400;\"> on mobile will not only be ignored by Google in searches but will be ignored by users as well. A responsive design will ensure that web pages originally meant for desktops and laptops will resize correctly for mobile devices, with type being easy to read and links large enough so that even the fattest of fingers can accurately hit them. Test your own website <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/designmodo.com\/responsive-test\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There has to be a consistency between form and content. If the graphics and fonts are quirky and nonconformist, the <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.jimdo.com\/blog\/11-golden-rules-of-writing-website-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">content has to match<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">.<\/span> Text should be short, clearly written, and broken into small paragraphs\u2014with subheadings, if appropriate. You\u2019ve got between six and ten seconds to snag a visitor, so copy needs to be concise and compelling and videos need to be short. Change the text frequently so visitors feel they need to return for the latest info. Finally, even the best copy is useless if no one reads it, so include all the appropriate keywords to improve SEO which means a higher SERP ranking.<\/span><\/p>\n<p><b>Navigation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Map out your website so you can see the paths you want visitors to take. A website that\u2019s <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.crazyegg.com\/blog\/website-navigation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">easy to navigate<\/span><\/a><\/span><span style=\"font-weight: 400;\"> not only helps visitors, but it makes it easier for Google to index your site, resulting in better SEO. Clearly label buttons or your call to action and remember the rule that every page should be within three clicks of any other page on your site. Go to websites you like and analyze their navigation. To increase simplicity and intuitiveness, consider using a <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.secretstache.com\/blog\/card-based-ui-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">card-based<\/span><\/a><\/span><span style=\"font-weight: 400;\"> layout, which compartmentalizes all your information and adjusts easily for mobile users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If designing or redesigning your company\u2019s website seems a bit overwhelming, and you can\u2019t spare the time or the staff to do it, <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mcfaddengavender.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">contact McFadden\/Gavender<\/span><\/a><\/span><span style=\"font-weight: 400;\">. Our team of web designers, graphic artists, SEO experts and content writers can provide you with a website that visitors will love and will return to again and again. At <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mcfaddengavender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">McFadden\/Gavender<\/span><\/a><\/span><span style=\"font-weight: 400;\">, we know exactly how to take your brand further, and it starts with a great website.\u00a0\u00a0<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Why do some websites invite visitors to stay and make a purchase, while others can\u2019t maintain a visitor\u2019s interest for more than a few seconds? As with any other sales tool, it relies on the right combination of form and content. This blog will examine the good, the bad, and the ugly of web design.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11659,3535,16044,5393],"dealstore":[],"offerexpiration":[],"class_list":["post-74236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-giving","tag-tips","tag-visitors","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips On Giving Web Visitors What They Want - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=74236\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips On Giving Web Visitors What They Want - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Why do some websites invite visitors to stay and make a purchase, while others can\u2019t maintain a visitor\u2019s interest for more than a few seconds? 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