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Creating a real estate marketing<\/a> content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go \u2013 it\u2019s the vessels you\u2019ll use and the timing of each leg of the journey.<\/p>\n It might seem like a daunting task to create one but it is so much easier than coming up with every piece of content for each marketing campaign<\/a> on the fly. That is a recipe for disaster. Often, it\u2019s a recipe for nothing at all \u2013 just days of missing or half-hearted social posts and skipped emails.<\/p>\n If you want more leads, sales, and success in your business, you need a detailed plan of how to get there. In this blog, I\u2019ll show you the steps for creating a real estate marketing content calendar to keep your marketing on course and your audience engaged.<\/p>\n \u00a0<\/p>\n A real estate content marketing<\/a> calendar is a strategic planning tool for organizing and scheduling content creation<\/a> and distribution, ensuring a consistent and cohesive strategy throughout the year. It includes ideas for various content formats, specific publishing dates, real estate marketing channels<\/a>, target audience identification, key industry dates, content objectives with performance metrics, and collaboration details. This tool helps real estate professionals maintain a steady flow of valuable content, build a stronger online presence, and engage effectively with their audience.<\/p>\n \u00a0<\/p>\n Before you plot any piece of content on your calendar, be crystal clear about what you aim to achieve. Are you looking to increase awareness of your personal brand<\/a>, generate leads, or establish yourself as a thought leader? Your goals should dictate the content you create.<\/p>\n Establishing five or so primary goals and then creating a cadence for each is an effective strategy.<\/p>\n Understand the needs, challenges, and desires of your target audience. This understanding will guide the topics you cover, ensuring your content is valuable and relevant to your audience.<\/p>\n Check out Answer The Public<\/a> to see the questions consumers are asking in your area. Reach out to your sphere and ask about their primary concerns and questions. Keep a notebook of what people are saying and refer to it during your content planning sessions.<\/p>\n Take stock of what you\u2019ve been sharing. What has resonated with your audience, and what\u2019s fallen flat? Invest in what works but don\u2019t allow it to make your perspective myopic. If a certain piece fell flat, what went wrong with it? Use this as a basis to see where you can improve.<\/p>\n After evaluating your own marketing, look at what other agents are putting out. What do you want to rip-off-and-duplicate?<\/p>\n Based on your goals and audience needs, brainstorm topics for blogs, video marketing<\/a>, social media posts, and newsletters. Make sure to cover key aspects of real estate that potential clients would be interested in, such as homebuying tips, market trends, and home improvement ideas.<\/p>\n Set a goal for each piece of content. If you have multiple goals you either need multiple pieces of content or pieces of exceptional quality that serve multiple functions in the simplest way possible Word of warning: don\u2019t overcomplicate each individual piece. You want a clear message or CTA that won\u2019t get watered down by switching topics.<\/p>\n Decide how often you\u2019ll post and on which platforms. Consistency is key in content marketing<\/a>, so choose a cadence you can maintain. Whether it\u2019s multiple times a day on Instagram or weekly blog posts, stick to your schedule.<\/p>\n Be sure to factor in how much time it\u2019ll take you to batch content for each channel you\u2019re working. Shooting a few videos each week might not seem like it\u2019ll take long, but if you don\u2019t also account for the time it\u2019ll take to write your weekly email newsletter and long-form podcast, you might run into trouble.<\/p>\n It doesn\u2019t matter how good your content calendar is if none of it ever gets created and sent. Everything must be scheduled, including the time to make and schedule your content.<\/p>\n The best way to do this is to batch. Set aside one day to produce an entire month\u2019s worth of content. This leads directly to the next step.<\/p>\n Batching your content allows you to raise your level of production by booking a videographer, editor, or other forms of talent for a particular time period. Many of our high-level coaching members have regular videographers or writers they work with for these kinds of sessions.<\/p>\n If you work with a team, delegate tasks and make it clear who is responsible for what roles, such as creating and posting each piece of content. Collaboration and accountability are crucial for a smooth content strategy.<\/p>\n And of course, you can\u2019t forget about real estate AI<\/a>, which will allow you to produce high-quality content far beyond your own skill level in a fraction of the time it would take you to make even simple pieces. Having your tech stack already set up will allow you to know what kind of content you can create and how long it\u2019ll take you.<\/p>\n This will fuel you with new ideas and creativity, and it\u2019s one of the reasons I highly recommend you sign up for AI Marketing Academy<\/a> with Jason Patnana. In just four weeks, your content creation will be on an entirely different level.<\/p>\n Factor in major holidays, national events, and local happenings that you can tailor content around. This keeps your real estate content calendar relevant and timely.<\/p>\n Whether it\u2019s a physical planner, a spreadsheet, or specialized software<\/a>, choose a tool that works for you and update it regularly. This central hub is pivotal for keeping track of what\u2019s been posted and what\u2019s coming up.<\/p>\n Regardless of whether or not you\u2019re running a team, I strongly recommend you use something that\u2019s easily sharable so that your videographer, writers, or other co-creators can have access.<\/p>\n Regularly review your metrics<\/a> to see what\u2019s working and make<\/p>\n changes as needed. Be flexible and willing to update your strategy to align with your audience\u2019s response and the evolving market.<\/p>\n Remember, in real estate marketing, content is king but consistency is the key to the kingdom. By adhering to a well-structured marketing content calendar, you\u2019re ensuring that your efforts are systematic, strategic, and ultimately successful.<\/p>\n Also, keep in mind that creating content should not be a lonely business. The more collaboration and support you have, the more tapped in you\u2019ll be to what\u2019s resonating with consumers and the higher your creative output will be. That\u2019s what agents in the Tom Ferry coaching ecosystem thrive in their marketing.<\/p>\n There is so much support from fellow coaching members and having a coach is second to none when it comes to evaluating what\u2019s working. I don\u2019t want you to waste your time, effort, and money in creating content that doesn\u2019t resonate with the market \u2013 and that\u2019s why I want you to schedule a call to learn more about coaching<\/a> today.<\/p>\n<\/p><\/div>\nWhat is a real estate content marketing calendar?<\/span><\/strong><\/h2>\n
How to Make a Real Estate Content Marketing Calendar<\/span><\/strong><\/h2>\n
Step 1: Define Your Goals<\/span><\/strong><\/h3>\n
Step 2: Know Your Audience<\/span><\/strong><\/h3>\n
Step 3: Audit Your Current Content<\/span><\/strong><\/h3>\n
Step 4: Plan Your Topics<\/span><\/strong><\/h3>\n
Step 5: Set Your Content Mix & Cadence<\/span><\/strong><\/h3>\n
Step 6: Schedule Your Production Time<\/span><\/strong><\/h3>\n
Step 7: Outsource and Utilize AI<\/span><\/strong><\/h3>\n
Step 8: Incorporate Key Dates<\/span><\/strong><\/h3>\n
Step 9: Use a Content Calendar Tool<\/span><\/strong><\/h3>\n
Step 10: Analyze and Adjust<\/span><\/strong><\/h3>\n